UFC on Fuel TV LogoFour months into the year and the UFC continues to feed the ratings growth of Fuel TV.

January kicked off the new television partnership between the UFC and the Fox family of networks, drawing the MMA behemoth away from Spike TV and Versus (now NBC Sports). Fox executives have been more than pleased with the UFC’s success across Fuel TV, FX, and Fox, but particularly on the action sports focused network.

“Fuel is an even bigger story obviously,” Fox Sports co-president Eric Shanks commented recently. “Ratings every week, every month, the UFC content sets ratings records; we’ve doubled the ratings on Fuel since UFC’s been on it.

“What you’ll see on Fuel and a big reason for the partnership is the UFC will be the reason Fuel is available to more people. That’s the goal.”

Fuel TV executives report that ratings are up substantially, across the board, thanks in no small part to UFC programming, the volume of which is increasing along with the network’s ratings success.

Fuel TV saw its prime and late night viewership growth powered by 340 hours of UFC programming in April, including a live bout on April 14 that delivered Fuel TV the most-watched day and most-watched show in its target demo ever.

Fuel TV’s 340 hours of UFC programming in April is up from 213 hours in March, and sets a single month mark, passing the previous record of 233 set in February.

Fuel TV April 2012 Audience Highlights:

• April 2012 was up +260% in Total Viewers and +450% in M18-49 vs. April 2011

• Prime time viewership grew +275% on Total Viewers and +250% among M18-49 compared to April 2011

• Late night finished up +767% on Total Viewers and +1,000% among M18-49 from April 2011

• UFC on Fuel TV Fight Night on April 14 delivered the most-watched day in network history (on both Total Viewers and M18-49) with an average of 71,000 Total Viewers and 44,000 M18-49, +1,320% and +2,100%, respectively, vs. April 2011

• UFC on Fuel TV Fight Night on April 14 (UFC on Fuel TV 2: Gustafsson vs. Silva) was the second most-watched program in network history, with 197,000 Total Viewers and the most-watched telecast in network history among the target demo of M18-49 with 142,000

• The program peaked at 298,000 Total Viewers from 5:30pm ET – 5:45pm ET

• April 2012 was the network’s second most-watched month ever, behind February 2012

• For the first four months of 2012, prime time viewership is averaging an increase of +209% over 2011, and total day is up +125% compared to 2011

“We’re elated that Fuel TV continues to see incredible ratings gains as a direct result of our UFC partnership, especially the live event audiences,” said George Greenberg, Executive Vice President and General Manager, Fuel TV.

“I look forward to more live fights, as well as all-new UFC shoulder programming that continue to help our Fuel TV brand grow in ratings.”

For more UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Report here if this news is invalid.

Related News

Nick Diaz Freed! Who Could, and Who Should, He Face in His Return?

  • 26 days ago
  • 30 views

Ten months ago, one of the most egregious injustices in combat sports history occurred. Nick Diaz, accomplished mixed martial artist, former champion and current UFC contender, was suspended (warning read news >>

Cris Cyborg Returning to UFC in September to Headline Fight Night Event

  • 22 days ago
  • 14 views

Cris "Cyborg" Justino is coming back! After a few months of uncertainty, the former Strikeforce featherweight champion, current Invicta FC featherweight champion and longtime arch-rival to Ronda Rous read news >>

John Castaneda Ready to ‘Expose’ Angel Luis Cruz at Combate Americas OCHO

  • 17 days ago
  • 4 views

Following a couple months off, John Castaneda steps in as a late replacement to take on Angel Luis Cruz a 145-pound main event of Combate Americas OCHO. read news >>

Jon Jones Teases Quick Return from USADA Suspension in Instagram Post

  • 12 days ago
  • 23 views

Jon Jones has had a rough 12 months, but the former UFC light heavyweight champ feels like things are starting to turn around. That seems to be the case, at least, as Jones indicated he may be back i read news >>

The Complete Guide to UFC 202: McGregor vs. Diaz 2

  • 10 days ago
  • 23 views

After five months of drama, Conor McGregor and Nate Diaz meet again at UFC 202 on Saturday. Their first matchup was an epic upset, as Diaz stepped up on just 11 days' notice to face the featherweight read news >>

The Question: Does Conor McGregor Stand a Chance in the Rematch with Nate Diaz?

  • 9 days ago
  • 29 views

Five months ago, the UFC's best-laid plans came crashing down. Conor McGregor, the sport's brightest star and featherweight kingpin, stepped into the cage at UFC 196 on March 5 for what was supposed read news >>

Diaz vs. McGregor 2 Results: Winner and Reaction from UFC 202

  • 6 days ago
  • 19 views

After months of buildup, Conor McGregor has his redemption. The Notorious eked out a majority decision over Nate Diaz in the main event at UFC 202 on Saturday. MMAjunkie tweeted out the scorecards: M read news >>

After Action Review: Did Conor McGregor Actually Beat Nate Diaz at UFC 202?

  • 4 days ago
  • 356 views

For 31 months the great Conor McGregor seemed all but invincible. Five top flight opponents entered the cage with him. Before the end of the second stanza all five had fallen to his mighty hands. Thr read news >>

UFC on Fox 21: Demian Maia's Incredible 15-Year Summit

  • a day ago
  • 8 views

UFC on Fox 21's Demian Maia is turning 39 in just over two months. His first professional MMA fight was 15 years ago. He heads into his fight against former welterweight contender Carlos Condit, seek read news >>