UFC on Fuel TV LogoFour months into the year and the UFC continues to feed the ratings growth of Fuel TV.

January kicked off the new television partnership between the UFC and the Fox family of networks, drawing the MMA behemoth away from Spike TV and Versus (now NBC Sports). Fox executives have been more than pleased with the UFC’s success across Fuel TV, FX, and Fox, but particularly on the action sports focused network.

“Fuel is an even bigger story obviously,” Fox Sports co-president Eric Shanks commented recently. “Ratings every week, every month, the UFC content sets ratings records; we’ve doubled the ratings on Fuel since UFC’s been on it.

“What you’ll see on Fuel and a big reason for the partnership is the UFC will be the reason Fuel is available to more people. That’s the goal.”

Fuel TV executives report that ratings are up substantially, across the board, thanks in no small part to UFC programming, the volume of which is increasing along with the network’s ratings success.

Fuel TV saw its prime and late night viewership growth powered by 340 hours of UFC programming in April, including a live bout on April 14 that delivered Fuel TV the most-watched day and most-watched show in its target demo ever.

Fuel TV’s 340 hours of UFC programming in April is up from 213 hours in March, and sets a single month mark, passing the previous record of 233 set in February.

Fuel TV April 2012 Audience Highlights:

• April 2012 was up +260% in Total Viewers and +450% in M18-49 vs. April 2011

• Prime time viewership grew +275% on Total Viewers and +250% among M18-49 compared to April 2011

• Late night finished up +767% on Total Viewers and +1,000% among M18-49 from April 2011

• UFC on Fuel TV Fight Night on April 14 delivered the most-watched day in network history (on both Total Viewers and M18-49) with an average of 71,000 Total Viewers and 44,000 M18-49, +1,320% and +2,100%, respectively, vs. April 2011

• UFC on Fuel TV Fight Night on April 14 (UFC on Fuel TV 2: Gustafsson vs. Silva) was the second most-watched program in network history, with 197,000 Total Viewers and the most-watched telecast in network history among the target demo of M18-49 with 142,000

• The program peaked at 298,000 Total Viewers from 5:30pm ET – 5:45pm ET

• April 2012 was the network’s second most-watched month ever, behind February 2012

• For the first four months of 2012, prime time viewership is averaging an increase of +209% over 2011, and total day is up +125% compared to 2011

“We’re elated that Fuel TV continues to see incredible ratings gains as a direct result of our UFC partnership, especially the live event audiences,” said George Greenberg, Executive Vice President and General Manager, Fuel TV.

“I look forward to more live fights, as well as all-new UFC shoulder programming that continue to help our Fuel TV brand grow in ratings.”

For more UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

Five months, six fights - no problem for Macedo

  • 27 days ago
  • 11 views

Veronica Macedo has fought six times in the last five months since she turned pro. On Saturday Macedo makes her UFC debut against Ashlee Evans-Smith at Fight Night Hamburg. read news >>

Arlovski taking fight very serious, wants KO

  • 26 days ago
  • 0 views

Four months later, Andrei Arlovski is back. Back in the cage and back in the old world, where he is once again set to headline a European city’s UFC debut. This time: Hamburg, Germany on Saturday, Se read news >>

Gustafsson vs. Blachowicz: Results and Reaction from UFC Fight Night 93

  • 23 days ago
  • 15 views

It was 11 months in the making for Alexander Gustafsson, but when he finally returned to the cage at UFC Fight Night 93 on Saturday against Jan Blachowicz, he did so in style. The popular Swede went read news >>

Cory Sandhagen Thinks RFA 43 Opponent Clay Wimer is Someone He Can KO | MMAWeekly.com

  • 18 days ago
  • 6 views

After a couple months off, Croy Sandhagen returns to the RFA on Friday in Broomfield, Colo., to take on Clay Wimer in a main card 145-pound bout. read news >>

Cain Velasquez: Who is Next? | MMAWeekly.com

  • 12 days ago
  • 47 views

It's been two months since Cain Velasquez returned to action at UFC 200, where he stopped Travis Browne. So who is next for the former heavyweight champion? read news >>

Following in the Footsteps of Donald Cerrone and Neil Magny, Sam Alvey Takes His Fourth Fight in Five Months | FIGHTLAND

  • 11 days ago
  • 10 views

Photo by Jason da Silva-USA TODAY Sports For all their skill and dominance, fighters like Cain Velasquez, Chris Weidman and Dominick Cruz often find themselves on the receiving end of some fairly ven read news >>

Debate: The UFC's Next Breakthrough Stars

  • 11 days ago
  • 10 views

The UFC has never had a stretch of business as successful as the last 10 months, cracking the million-buy mark on pay-per-view five times. That’s one more than the entirety of its history to that poi read news >>

Goodbye Gridlock: UFC's Top 10 Middleweights All Fight in Next 2 Months

  • 5 days ago
  • 13 views

It’s hard to believe, but the UFC middleweight division has never really recovered from Anderson Silva losing his title back in 2013. Once a pillar of consistency during Silva’s near seven-year reign read news >>

Bellator 162 lineup complete for Memphis, including delayed pro debut of 'Baby Slice'

  • 9 hours ago
  • 7 views

Next month’s lineup for Bellator 162 is complete with a whopping 12 fights on the preliminary card, including the highly anticipated pro debut of Kevin Ferguson Jr. – “Baby Slice.”Filed under: Bellat read news >>