UFC on Fuel TV LogoFour months into the year and the UFC continues to feed the ratings growth of Fuel TV.

January kicked off the new television partnership between the UFC and the Fox family of networks, drawing the MMA behemoth away from Spike TV and Versus (now NBC Sports). Fox executives have been more than pleased with the UFC’s success across Fuel TV, FX, and Fox, but particularly on the action sports focused network.

“Fuel is an even bigger story obviously,” Fox Sports co-president Eric Shanks commented recently. “Ratings every week, every month, the UFC content sets ratings records; we’ve doubled the ratings on Fuel since UFC’s been on it.

“What you’ll see on Fuel and a big reason for the partnership is the UFC will be the reason Fuel is available to more people. That’s the goal.”

Fuel TV executives report that ratings are up substantially, across the board, thanks in no small part to UFC programming, the volume of which is increasing along with the network’s ratings success.

Fuel TV saw its prime and late night viewership growth powered by 340 hours of UFC programming in April, including a live bout on April 14 that delivered Fuel TV the most-watched day and most-watched show in its target demo ever.

Fuel TV’s 340 hours of UFC programming in April is up from 213 hours in March, and sets a single month mark, passing the previous record of 233 set in February.

Fuel TV April 2012 Audience Highlights:

• April 2012 was up +260% in Total Viewers and +450% in M18-49 vs. April 2011

• Prime time viewership grew +275% on Total Viewers and +250% among M18-49 compared to April 2011

• Late night finished up +767% on Total Viewers and +1,000% among M18-49 from April 2011

• UFC on Fuel TV Fight Night on April 14 delivered the most-watched day in network history (on both Total Viewers and M18-49) with an average of 71,000 Total Viewers and 44,000 M18-49, +1,320% and +2,100%, respectively, vs. April 2011

• UFC on Fuel TV Fight Night on April 14 (UFC on Fuel TV 2: Gustafsson vs. Silva) was the second most-watched program in network history, with 197,000 Total Viewers and the most-watched telecast in network history among the target demo of M18-49 with 142,000

• The program peaked at 298,000 Total Viewers from 5:30pm ET – 5:45pm ET

• April 2012 was the network’s second most-watched month ever, behind February 2012

• For the first four months of 2012, prime time viewership is averaging an increase of +209% over 2011, and total day is up +125% compared to 2011

“We’re elated that Fuel TV continues to see incredible ratings gains as a direct result of our UFC partnership, especially the live event audiences,” said George Greenberg, Executive Vice President and General Manager, Fuel TV.

“I look forward to more live fights, as well as all-new UFC shoulder programming that continue to help our Fuel TV brand grow in ratings.”

For more UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

Amanda Nunes vs. Ronda Rousey at UFC 207: The Complete Breakdown

  • 24 days ago
  • 17 views

More than 13 months after suffering the first loss of her career, former bantamweight queenpin Ronda Rousey returns to action against current champion Amanda Nunes with the belt on the line. It's not read news >>

Conor McGregor 'not in my plans for the next 10 months,' says UFC President Dana White

  • 22 days ago
  • 9 views

In spite of Conor McGregor’s recent clues that we might be seeing him sooner than originally expected, UFC president Dana White is still not counting on the lightweight champion for ten months.Filed read news >>

UFC, 'TUF' vet Martin Svensson announces retirement 3 months after calling for Cage Warriors title shot

  • 7 days ago
  • 11 views

Only three months after winning in his return to the Cage Warriors promotion and calling for a lightweight title shot, Martin Svensson says he is retiring from MMA. Filed under: Cage Warriors, News read news >>

UFC heavyweight Justin Ledet 'rolling with the punches' but sees big things on horizon

  • 14 days ago
  • 4 views

Justin Ledet made his UFC debut just five months ago, but he’s already racked up a pair of octagon wins. At UFC Fight Night 104, he’ll look for a third UFC victory, and big things could come quickly read news >>

Ronda Rousey Interest Drives Huge UFC 207 TV Ratings Boost to FS1 | MMAWeekly.com

  • 16 days ago
  • 15 views

Interest in Ronda Rousey’s return to the Octagon at UFC 207 drove strong viewership to FS1 on Friday, Dec. 30. read news >>

Conor McGregor Promotes Pegasus World Cup Invitational as The '13th Jockey' (Video) | MMAWeekly.com

  • 15 days ago
  • 29 views

UFC lightweight champion Conor McGregor has teamed up with Pegasus World Cup Invitational to promote the Jan. 28 race as the "13th Jockey." read news >>

Unless victorious, ex-title challenger John Moraga could call it quits after UFC Fight Night 103

  • 15 days ago
  • 5 views

Coming off a two-fight skid, former flyweight title challenger John Moraga said a loss in his next scrap might not only mean being cut from the UFC, but also giving up on fighting altogether.Filed un read news >>

Ronda Rousey's Latest Loss Leaves UFC Women's Divisions in Uncharted Waters

  • 16 days ago
  • 6 views

There can be no doubt that Ronda Rousey gave everything she had to MMA. Before her, UFC President Dana White once famously quipped that women would "never" fight inside the Octagon on his watch. Not read news >>

After Losing Bet to Cody Garbrandt, Forrest Griffin Pays Up by Shaving Head | MMAWeekly.com

  • 15 days ago
  • 115 views

Cody Garbrandt won the UFC bantamweight title at UFC 207, but that wasn't the only thing he won. Just ask Forrest Griffin. read news >>

Fightland’s Best UFC Moments of 2016 | FIGHTLAND

  • 16 days ago
  • 4 views

Photo by Josh Hedges/Zuffa LLC Total UFC Fights in 2016: 493 Total UFC Events in 2016: 41 KOs: 53 TKOs: 99 Submissions: 90 Unanimous Decisions: 183 Split Decisions: 54 Majority Decisions: 4 Draws: 7 read news >>