Add another sponsor to the list of brands that UFC fighters may no longer display during events.

Sports drink company Good4U Drinks today announced via its Web site that Zuffa CEO Lorenzo Fertitta informed the brand in an email that they would no longer be welcome at UFC events.

Good4U's American representative, Rick DeBanks, wrote this morning:

“Good4U Drinks is seen by Zuffa as a direct competitor to Xenergy (which is owned by Zuffa) and AMP Energy, which advertises heavily on both WEC events and Spike TV's “The Ultimate Fighter.” Although Good4U are sport drinks and not energy drinks, they have been taking share from these brands.”

DeBanks tempered the news with an explanation of the brand's approach to sponsorship.

“Our marketing strategy with respect to MMA has been to invest in athletes [across multiple] promotions [rather than with a single MMA promotion]. Let's face it; [the fighters] are the ones who go out and bleed for 15 minutes and make the sacrifices that most of us don't see.”

The ban will go into effect during Saturday's UFC 121. Fighters sponsored by the sports drink that will be affected include former middleweight title contender Patrick Cote, Matt Hammill, Chris Camozzi, and Jon Madsen. DeBanks went on to write:

“As much as any other sport, MMA fighters depend on sponsorship. This isn't a cliché; this is a fact. As this decision [to ban Good4U] has just come down today, it will be virtually impossible for [the aforementioned UFC 121 athletes] to find alternate sponsorship.”

The brand's most prominent fighter, Shane Carwin, this morning tweeted his displeasure with the ban:

“Another worthy, great, honorable company supporting fighters banned from the UFC. Thank you for making the road even tougher.”

Carwin later also tweeted a more in-depth response regarding his sponsor's prohibition from UFC events, relaying that he was not “mad” at the UFC, as it was the organization's business decision to make, but that he was disappointed that he would no longer be allowed to wear his sponsor.

DeBanks is by no means declaring war on the UFC, however. This afternoon, the drink representative tweeted that the brand would be “fine,” and that if UFC president Dana White were to overturn the ban in time for UFC 121, Good4U would be “more than happy to donate” drinks for the event.

view original article >>

Report here if this news is invalid.

Related News

Bleacher Report MMA Awards: 2015's Best Comebacks, Breakout Stars and Quote

  • 28 days ago
  • 1 views

A few weeks back, the Bleacher Report MMA team brought you the 2015 MMA Awards and named the best fighter, fight, finishes and moment of the year. With the year officially, 100 percent closed out, we read news >>

John Poppie Heads into RFA 34 Ready to Add to His Exciting Resume

  • 26 days ago
  • 0 views

Coming off of a tough, but exciting, loss to Andrew Sanchez, John Poppie is back for more at Friday's RFA 34. read news >>

Women’s MMA Report: Holm-Tate set for UFC 197, Rousey’s return date TBA

  • 25 days ago
  • 49 views

Newly crowned UFC women’s bantamweight champion Holly Holm will attempt her first title defense at UFC 197, but it won’t be against ex-champ Ronda Rousey. Get the latest in the Women’s MMA Report.Fil read news >>

UFC Fight Night 81: Bleacher Report Main Card Staff Predictions

  • 23 days ago
  • 13 views

UFC Fight Night 81 will bring us, at long last, one of the most highly anticipated fights in modern MMA history: UFC bantamweight champion TJ Dillashaw against lineal bantamweight champion Dominick C read news >>

UFC 196 Free Fight Video: Cain Velasquez Demolishes Brock Lesnar

  • 21 days ago
  • 34 views

Cain Velasquez captured the UFC heavyweight belt for the first time at UFC 121 when he knocked out Brock Lesnar. read news >>

Video: Ronda Rousey says 'SNL' hosting gig wasn't on bucket list before call came

  • 17 days ago
  • 10 views

Ronda Rousey will add another piece of history to her growing resume tonight in New York. Inside, the former champ talks about hosting tonight’s episode of “Saturday Night Live” on NBC.Filed under: N read news >>

Report: UFC Targeting Rashad Evans vs. Shogun Rua for UFC on Fox 19

  • 12 days ago
  • 7 views

Brazilian news outlet Combate reported on Wednesday that the UFC is looking to pit Rashad Evans against Mauricio “Shogun” Rua on the UFC on Fox 19 event on April 16. read news >>

Women’s MMA Report: Jedrzejczyk-Gadelha II set, ‘Cyborg’ retains Invicta FC title

  • 11 days ago
  • 7 views

UFC strawweight champion Joanna Jedrzejczyk is set for her next title defense, and it comes against a familiar foe. Get the latest on that bout and other recent happenings in the Women’s MMA Report.F read news >>

UFC on Fox 18: Bleacher Report Main Card Staff Predictions

  • 11 days ago
  • 3 views

UFC on Fox 18 pits also-ran Anthony Johnson against Ryan Bader in what is likely a light heavyweight title eliminator fight. The 13-fight card features a robust nine prelims, but we'll be focusing on read news >>

Report: Cub Swanson meets Hacran Dias at UFC on FOX 19 in April

  • 10 days ago
  • 4 views

Highly ranked UFC featherweight Cub Swanson will return to the promotion’s octagon against Hacran Dias at UFC on FOX 19. Filed under: News, UFC read news >>