Add another sponsor to the list of brands that UFC fighters may no longer display during events.

Sports drink company Good4U Drinks today announced via its Web site that Zuffa CEO Lorenzo Fertitta informed the brand in an email that they would no longer be welcome at UFC events.

Good4U's American representative, Rick DeBanks, wrote this morning:

“Good4U Drinks is seen by Zuffa as a direct competitor to Xenergy (which is owned by Zuffa) and AMP Energy, which advertises heavily on both WEC events and Spike TV's “The Ultimate Fighter.” Although Good4U are sport drinks and not energy drinks, they have been taking share from these brands.”

DeBanks tempered the news with an explanation of the brand's approach to sponsorship.

“Our marketing strategy with respect to MMA has been to invest in athletes [across multiple] promotions [rather than with a single MMA promotion]. Let's face it; [the fighters] are the ones who go out and bleed for 15 minutes and make the sacrifices that most of us don't see.”

The ban will go into effect during Saturday's UFC 121. Fighters sponsored by the sports drink that will be affected include former middleweight title contender Patrick Cote, Matt Hammill, Chris Camozzi, and Jon Madsen. DeBanks went on to write:

“As much as any other sport, MMA fighters depend on sponsorship. This isn't a cliché; this is a fact. As this decision [to ban Good4U] has just come down today, it will be virtually impossible for [the aforementioned UFC 121 athletes] to find alternate sponsorship.”

The brand's most prominent fighter, Shane Carwin, this morning tweeted his displeasure with the ban:

“Another worthy, great, honorable company supporting fighters banned from the UFC. Thank you for making the road even tougher.”

Carwin later also tweeted a more in-depth response regarding his sponsor's prohibition from UFC events, relaying that he was not “mad” at the UFC, as it was the organization's business decision to make, but that he was disappointed that he would no longer be allowed to wear his sponsor.

DeBanks is by no means declaring war on the UFC, however. This afternoon, the drink representative tweeted that the brand would be “fine,” and that if UFC president Dana White were to overturn the ban in time for UFC 121, Good4U would be “more than happy to donate” drinks for the event.

view original article >>

Report here if this news is invalid.

Related News

Lorenzo Fertitta on Rumored UFC Sale: ‘There’s Nothing to Report’

  • 24 days ago
  • 12 views

Company CEO Lorenzo Fertitta and president Dana White continue to deny that the UFC has been sold. read news >>

UFC Fight Night 90 & TUF 23 Finale: Bleacher Report Main Card Staff Predictions

  • 24 days ago
  • 19 views

UFC 200 comes our way on Saturday, but the UFC will also give us two additional events in the days preceding the stacked card. Each card features a UFC championship on the line. UFC Fight Night 90 ta read news >>

UFC 200: Bleacher Report Main Card Staff Predictions

  • 22 days ago
  • 17 views

It's been a rough week, but UFC 200 is almost upon us! In about 24 hours, a who's who of top UFC talent will enter the cage, ranging from elite prospects to fan favorites to current champions to all- read news >>

UFC 200 Results: 5 Burning Questions Heading into UFC Fight Night 91

  • 19 days ago
  • 16 views

UFC 200 is in the books. The results are as follows, per Bleacher Report's own Craig Amos: UFC 200 Main Card Amanda Nunes def. Miesha Tate, submission (Round 1, 3:16) Brock Lesnar def. Mark Hunt, una read news >>

UFC Fight Night 91: Bleacher Report Main Card Staff Predictions

  • 18 days ago
  • 26 views

Just days after UFC 200, the hubbub around UFC Fight Night 91 in Sioux Falls, South Dakota, is minimal. The event, headlined by Michael McDonald vs. John Lineker, has a fun lineup, and what's better read news >>

Bleacher Report MMA Rankings for July 2016

  • 13 days ago
  • 59 views

So...crazy month for MMA and the UFC, huh? Big fights happened, big fights didn't happen and a half-dozen big events have come and gone. In the month since the last installment of the Bleacher Report read news >>

Brock Lesnar Allegedly Tested Positive for Same Estrogen Blocker as Jon Jones

  • 10 days ago
  • 143 views

According to a report from the Los Angeles Times, Brock Lesnar allegedly tested positive for one of the same substances as Jon Jones. read news >>

UFC on Fox 20: Bleacher Report Main Card Staff Predictions

  • 8 days ago
  • 39 views

UFC on Fox 20 goes down Saturday from The Windy City, also known as Chicago, Illinois. Chicago is also known as The City of Broad Shoulders. That image might have some traction in the camp of one Hol read news >>

UFC 201: Bleacher Report Main Card Staff Predictions

  • a day ago
  • 18 views

UFC 201 is almost here! Reigning welterweight champion Robbie Lawler (27-10) risks his belt for the third time when he steps into the cage with Tyron Woodley (15-3) at the Philips Arena in Atlanta, G read news >>