Add another sponsor to the list of brands that UFC fighters may no longer display during events.

Sports drink company Good4U Drinks today announced via its Web site that Zuffa CEO Lorenzo Fertitta informed the brand in an email that they would no longer be welcome at UFC events.

Good4U's American representative, Rick DeBanks, wrote this morning:

“Good4U Drinks is seen by Zuffa as a direct competitor to Xenergy (which is owned by Zuffa) and AMP Energy, which advertises heavily on both WEC events and Spike TV's “The Ultimate Fighter.” Although Good4U are sport drinks and not energy drinks, they have been taking share from these brands.”

DeBanks tempered the news with an explanation of the brand's approach to sponsorship.

“Our marketing strategy with respect to MMA has been to invest in athletes [across multiple] promotions [rather than with a single MMA promotion]. Let's face it; [the fighters] are the ones who go out and bleed for 15 minutes and make the sacrifices that most of us don't see.”

The ban will go into effect during Saturday's UFC 121. Fighters sponsored by the sports drink that will be affected include former middleweight title contender Patrick Cote, Matt Hammill, Chris Camozzi, and Jon Madsen. DeBanks went on to write:

“As much as any other sport, MMA fighters depend on sponsorship. This isn't a cliché; this is a fact. As this decision [to ban Good4U] has just come down today, it will be virtually impossible for [the aforementioned UFC 121 athletes] to find alternate sponsorship.”

The brand's most prominent fighter, Shane Carwin, this morning tweeted his displeasure with the ban:

“Another worthy, great, honorable company supporting fighters banned from the UFC. Thank you for making the road even tougher.”

Carwin later also tweeted a more in-depth response regarding his sponsor's prohibition from UFC events, relaying that he was not “mad” at the UFC, as it was the organization's business decision to make, but that he was disappointed that he would no longer be allowed to wear his sponsor.

DeBanks is by no means declaring war on the UFC, however. This afternoon, the drink representative tweeted that the brand would be “fine,” and that if UFC president Dana White were to overturn the ban in time for UFC 121, Good4U would be “more than happy to donate” drinks for the event.

view original article >>
Report here if this news is invalid.

Related News

Urijah Faber: Bryan Caraway backed out of a fight with me

  • 27 days ago

LOS ANGELES -- Add Urijah Faber to the list of fighters who don't like Bryan Caraway. The former WEC featherweight champion thought he had a main event fight lined up with Miesha Tate's boyfriend at read news >>

Gegard Mousasi: Nick Diaz 5-Year Suspension 'Way Too Harsh'

  • 13 days ago

Add another name to the list of prominent MMA fighters who believe Nick Diaz's suspension to be excessive. Middleweight Gegard Mousasi, who faces Uriah Hall Saturday in the co-main event of UFC Fight read news >>

Ronda Rousey makes Forbes' '40 Under 40' list

  • 12 days ago

UFC women's bantamweight champion Ronda Rousey can add another accolade to her growing list of public awards as she's been named to this year's Forbes magazine's list of 40 Under 40. The designation read news >>

Bizarre hot-tub incident forced fighter to pull out of RFA show

  • 9 days ago

Add this to the list of weird, recent weight-cutting injuries. Grant Dawson was supposed to make his RFA debut last Friday night, but was forced to pull out two days before due to burns and an infect read news >>

Women's MMA Report: Paige VanZant stops Chambers, Inoue retains Deep Jewels title

  • 25 days ago

One of the UFC’s fastest rising female stars, Paige VanZant, picked up her fourth straight victory this past Saturday at UFC 191. Read about that and the rest of the recent action in the world of wom read news >>

Report: Eddie Alvarez vs Anthony Pettis on tap for UFC Fight Night 81 in Boston

  • 25 days ago

Who's up for an elite clash of UFC lightweights? Many men have been gunning for former Ultimate Fighting Championship (UFC) lightweight titleholder Anthony Pettis, but none have had their wish grante read news >>

Morning Report: Tim Sylvia talks leaving UFC over Brock Lesnar fight and grudge-holding 'd**k' Dana White

  • 25 days ago

Don't hold your breath hoping to see former UFC heavyweight champion Tim Sylvia walk to that Octagon again. Speaking with Chael Sonnen this week on his podcast, Sylvia explains what caused his abrupt read news >>

Report: NAC overruled USADA on Frank Mir Adderall exemption for UFC 191

  • 26 days ago

Lance Pugmire of The LA Times tweeted that there was a dispute between the Nevada Athletic Commission and the U.S. Anti-Doping Agency regarding UFC heavyweight Frank Mir's use of the forbidden stimul read news >>

Morning Report: Dana White admits argument with Josh Koscheck almost got physical

  • 26 days ago

The rocky back-and-forth between Dana White and Josh Koscheck took another strange turn Wednesday when the UFC president admitted to Colin Cowherd his blowouts with the Ultimate Fighter alum almost g read news >>

Report: Alvarez fighting Pettis on January 17th, possibly in Boston

  • 27 days ago

It sounds like two of the world's best lightweights have a fight in the works with reports surfacing of a booking between Eddie Alvarez and Anthony Pettis. Former champions will apparently come toget read news >>