THQ Inc. and Zuffa, LLC on Friday announced a franchise-first opportunity for consumers to select the cover athlete for UFC Undisputed 3, the forthcoming installment in the critically acclaimed mixed martial arts videogame franchise based on the Ultimate Fighting Championship.  By visiting between 6:00 a.m. PT on Aug. 26, 2011 and 12:00 p.m. PT on Sept. 30, 2011, consumers may choose from one of five renowned UFC fighters – UFC lightweight champion Frankie Edgar, UFC welterweight champion Georges St-Pierre, UFC middleweight champion Anderson Silva, UFC light heavyweight champion Jon Jones, or UFC heavyweight champion Cain Velasquez – to appear on the front cover of the videogame.

In addition, by casting their votes, select consumers will have an opportunity to enter a sweepstakes to win tickets for a future UFC live event.  The sweepstakes is open to legal residents of the 50 United States, District of Columbia and Canada (excluding Quebec) who are 21 years of age or older.

UFC Undisputed 3 is currently in development for the Xbox 360 video game and entertainment system and PlayStation 3 computer entertainment system, with a scheduled release of January 2012.

“Letting fans vote for the UFC Undisputed 3 cover athlete is a unique way for us to connect with our extensive worldwide audience of UFC fans, fighting game enthusiasts and more casual sports followers,” said Danny Bilson, Executive Vice President, Core Games, THQ.  “We look forward to seeing if Jon Jones, Anderson Silva, Georges St-Pierre or Cain Velasquez has what it takes to grace the cover of what will be the most invigorating MMA videogame release to date.”

“We are excited to let fans choose the cover athlete for UFC Undisputed 3,” UFC President Dana White said.  “Frankie, Georges, Anderson, Jon, and Cain are five of the most popular athletes in our sport and each wants to be on the cover.  We love making our fans a part of the process and we’ll leave this one up to them.”

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