Ultimate Buyout; Ultimate Fighting Championship Sponsor Up for Sale


  • Share on Tumblr
  • submit to reddit

Guest post by Jason Genet

In April of 2012, MetroPCS announced the formation of Team MetroPCS, featuring Ultimate Fighting Championship athletes Cain Velasquez and Frankie Edgar.  The deal put Velasquez and Edgar as the brand ambassadors for MetroPCS. The athletes give MMA fans a behind the scenes look as they prepare for their upcoming matches and provide unique content to MetroPCS subscribers.

Prior to that, the UFC and MetroPCS entered into a partnership. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS also delivers exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS was UFC 141: Lesnar vs. Overeem on Friday, Dec. 30.

It was recently announced that MetroPCS is in talks with several potential merger partners.  It is rumored that MetroPCS is in talks with telecommunications giants Sprint, T-Mobile, and satellite provider Dish Network.  The stock of MetroPCS has seen its value increase over 40 percent over the last 12 months.  The merger talks are not hurting the stock price either.

It is not clear how the sale will affect the company’s MMA sponsorship.  Dish Network is a suitor that sees the value in the UFC’s platform.  AT&T has turned down such opportunities on several occasions claiming MMA was not a fit for their brand.  T-Mobile is an edgy tier one provider and could likely see the fit.

There is no question that MetroPCS has done a great job promoting its brand within the UFC and connecting with the fans through its Team MetroPCS program.  Time will tell which company ends up buying MetroPCS and what the longterm effects are on the company’s sponsorship in the MMA space.

view original article >>

Related News

  • 17 days ago
  • 37 views

Ultimate Fighting Championship (UFC) held weighs ins for UFC 175 earlier today (Fri., July 4, 2014), and saw all of the 22 fighters scheduled to compete on the card make weight, which means the 11-bout line-up that goes down tomorrow night in Las Vegas, Nevada, is now official. Conclusion of the weigh-ins means tomorrow night's fights, headlined by a middleweight championship showdown pitting Chris Weidman against Lyoto Machida, are one-step closer to becoming a reality. All that remains are the more

  • 12 days ago
  • 27 views

After what seems like an eternity, former boxing standout and Legacy FC 135-pound champion Holly Holm has signed a contract with Ultimate Fighting Championship. more

  • 8 days ago
  • 108 views

Ultimate Fighting Championship (UFC) returns to Fight Pass this Saturday afternoon (July 19, 2014) with UFC Fight Night 46: "McGregor vs. Brandao" from O2 Arena in Dublin, Ireland. Get complete, official results, live updates and real-time coverage starting at noon ET on fight day below. Ultimate Fighting Championship (UFC) is back on Fight Pass this weekend (Sat., July 19, 2014) with a featherweight main event between international attraction Conor McGregor and The Ultimate Fighter (TUF) 14 cha more

  • a day ago
  • 11 views

Ultimate Fighting Championship (UFC) returns to FOX network this Saturday night (July 26, 2014) with UFC on FOX 12: "Lawler vs. Brown" from SAP Center in San Jose, California. Get complete, official results, live updates and real-time coverage starting at 4 p.m. ET on fight night below. Ultimate Fighting Championship (UFC) is back on FOX network this weekend (Sat., July 26, 2014) with a middleweight main event between top-ranked division contenders "Ruthless" Robbie Lawler and Matt "The Immortal more

  • 27 days ago
  • 57 views

Titan Fighting Championship on Tuesday announced that title bouts will take place on the promotion’s upcoming cards in August and September. more

  • 16 days ago
  • 33 views

Ultimate Fighting Championship (UFC) returns to the Mandalay Bay Events Center in Las Vegas, Nevada, for tonight's (July 6, 2014) third (and hopefully final) meeting between The Ultimate Fighter (TUF) 19 coaches Frankie Edgar and BJ Penn, in addition to crowning TUF champs in the middle and light heavyweight divisions. But first, Fight Pass and FOX Sports 1 are offering up six "Prelims" fights to whet your mixed martial arts (MMA) appetite and we have a full breakdown of those contests below. Ch more

  • 13 days ago
  • 25 views

ONE Fighting Championship (ONE FC) returns to action this Friday (July 11, 2014) inside National Taiwan University Sports Center in Taipei City, Taiwan, with "War of Dragons" online pay-per-view (PPV), and we have part one of our full preview and breakdown below. ONE FC moves into Chinese territory for the first time this Friday night with an event at the TNU Sports Arena in Taipei, which is headlined by a featherweight title eliminator between Filipino Eric Kelly and Australian Rob Lisita. The more

  • 12 days ago
  • 29 views

The working relationship between Ultimate Fighting Championship and Invicta FC continues to blossom with the announcement that the all-women’s mixed martial arts promotion will air exclusively on UFC Fight Pass going forward. more

  • 9 days ago
  • 45 views

Brandon “The Truth” Vera has found a new home. more