Ultimate Buyout; Ultimate Fighting Championship Sponsor Up for Sale


Guest post by Jason Genet

In April of 2012, MetroPCS announced the formation of Team MetroPCS, featuring Ultimate Fighting Championship athletes Cain Velasquez and Frankie Edgar.  The deal put Velasquez and Edgar as the brand ambassadors for MetroPCS. The athletes give MMA fans a behind the scenes look as they prepare for their upcoming matches and provide unique content to MetroPCS subscribers.

Prior to that, the UFC and MetroPCS entered into a partnership. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS also delivers exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS was UFC 141: Lesnar vs. Overeem on Friday, Dec. 30.

It was recently announced that MetroPCS is in talks with several potential merger partners.  It is rumored that MetroPCS is in talks with telecommunications giants Sprint, T-Mobile, and satellite provider Dish Network.  The stock of MetroPCS has seen its value increase over 40 percent over the last 12 months.  The merger talks are not hurting the stock price either.

It is not clear how the sale will affect the company’s MMA sponsorship.  Dish Network is a suitor that sees the value in the UFC’s platform.  AT&T has turned down such opportunities on several occasions claiming MMA was not a fit for their brand.  T-Mobile is an edgy tier one provider and could likely see the fit.

There is no question that MetroPCS has done a great job promoting its brand within the UFC and connecting with the fans through its Team MetroPCS program.  Time will tell which company ends up buying MetroPCS and what the longterm effects are on the company’s sponsorship in the MMA space.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

  • 27 days ago
  • 20 views

Will Ultimate Fighting Championship (UFC) light heavyweight champion Jon Jones knockout Daniel Cormier in the UFC 182 pay-per-view (PPV) main event on Jan. 3, 2015 inside the MGM Grand Garden Arena i read news >>

  • 27 days ago
  • 0 views

Ultimate Fighting Championship (UFC) lightweight Donald Cerrone is riding a five-fight winning streak that dates back to UFC 167. The last man to beat him, Rafael dos Anjos, is one of the few lightwe read news >>

  • 26 days ago
  • 117 views

Ultimate Fighting Championship (UFC) is just a few hours away from the UFC 182: "Jones vs. Cormier" weigh in event, the last stop before this Saturday night's (Jan. 3, 2015) light heavyweight champio read news >>

  • 26 days ago
  • 0 views

The Ultimate Fighting Championship has dropped its plan to implement a year-round drug testing program for its fighters. read news >>

  • 26 days ago
  • 16 views

Ultimate Fighting Championship (UFC) held its UFC 182 weigh in event earlier today (Fri., Jan. 2, 2015) inside the MGM Grand Garden Arena in Las Vegas, Nevada, home of tomorrow night's epic "Jones vs read news >>

  • 25 days ago
  • 632 views

Ultimate Fighting Championship (UFC) will send lightweight "Cowboy" Donald Cerrone into battle against undefeated 155-pound sensation Myles Jury in the UFC 182 co-main event, which pops off later ton read news >>

  • 25 days ago
  • 18 views

Former Ultimate Fighting Championship (UFC) heavyweight kingpin Tim Sylvia weighed in at a staggering 371 pounds for his super heavyweight fight against Juliano "Banana" Coutinho, scheduled for later read news >>

  • 25 days ago
  • 7 views

Ultimate Fighting Championship (UFC) will air a special announcement regarding its UFC Fight Pass digital streaming service, and you can watch the live feed right here today (Sat., Jan. 3, 2015) at 5 read news >>

  • 25 days ago
  • 1 views

Ultimate Fighting Championship (UFC) is beefing up its UFC Fight Pass library, today announcing the rights acquisition from several regional and international mixed martial arts (MMA) promotions. The read news >>