UFC Fight Night 26: Shogun vs. Sonnen Helps Drive FOX Sports 1 to Strong TV Ratings


  • Share on Tumblr
  • submit to reddit

Shogun vs SonnenThe Ultimate Fighting Championship on Saturday helped launch the new FOX Sports 1 network with UFC Fight Night 26: Shogun vs. Sonnen occupying the first prime time programming on the 24/7 sports network. It was a strong move in the TV ratings game.

UFC Fight Night 26 posted an average audience of 1.78 million for a 1.38 household rating, according to fast national information released by Nielsen Media Research on Sunday.

UFC Fight Night 26 beat out the eight UFC on FX Fight Night events by 49 percent in rating (1.38 vs. 0.93) and 38 percent in viewership (1.78 million vs. 1.29 million). Among the key advertising demographics, UFC Fight Night 26 against trumped FX’s prime time UFC events by 50 percent in viewership among Men 18-49 (994,000 vs. 663,000) and 44 percent among Men 18-34 (492,000 vs. 342,000).

On the strength of the UFC programming, FOX Sports 1 averaged 1.71 million viewers in the strict 8 to 11 p.m. ET prime time slot, which FOX says was a 10-fold increase compared to the number Speed, FOX Soccer and Fuel TV combined delivered on the comparable night a year ago, which was 141,000 viewers.

“We must congratulate the UFC for putting together a terrific event for the launch of FOX Sports 1 that fans were obviously very excited to watch,” said Bill Wanger, Executive Vice President, Programming and Research, FOX Sports.  “The prelims and main events were action-packed, and the production quality and new camera angles gave fans a totally new perspective.

“Hats off to the UFC and its incredibly loyal fan base for making our first night such a complete success.”

UFC Fight Night 26 featured Chael Sonnen submitting former UFC light heavyweight champion Mauricio “Shogun” Rua in the first round of their main event match-up.

FOX Sports 1 on Saturday night out-rated all four major broadcast networks among Adults 18-49, Adults 18-34, Men 18-49, and Men 18-34 based on impressions within each demographic.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>

Related News

  • 20 days ago
  • 32 views

UFC on FOX analysts Kenny Florian, Daniel Cormier and host Karyn Bryant welcome former UFC welterweight contender Chris Lytle to the analyst desk for UFC Fight Night: Cerrone vs. Miller coverage. read news >>

  • 20 days ago
  • 78 views

Ultimate Fighting Championship (UFC) returns to FOX Sports 1 this Wednesday (July 16, 2014) with UFC Fight Night 45: "Cerrone vs. Miller" from Revel Resorts in Atlantic City, NJ. Get complete, official results, live updates and real-time coverage starting at 6:30 p.m. ET on fight night below. Ultimate Fighting Championship (UFC) is back in action this Wednesday night (July 16, 2014) with a FOX Sports 1-televised main card that features an important lightweight main event between top division con read news >>

  • 20 days ago
  • 59 views

A look at next Wednesday's UFC Fight Night card on Fox Sports 1, which features Donald Cerrone and Jim Miller in the main event in Atlantic City, NJ. I hope you're geared up for what promises to be a highly entertaining night of fights next Wednesday in Atlantic City at the Revel Casino. Lightweights Donald Cerrone and Jim Miller comprise a surefire thriller of a main event, while Edson Barboza and Evan Dunham take part in a surefire thriller of a co-main event. This card also features the retur read news >>

  • 20 days ago
  • 49 views

“Lights Out” will soon take the spotlight once again.Filed under: News, UFC read news >>

  • 18 days ago
  • 51 views

More fights are coming to Fight Pass online digital network and FOX Sports 1 this mid-week (Weds., July 16, 2014) when UFC Fight Night 45: "Miller vs. Cerrone" kicks off from Revel Casino in Atlantic City, New Jersey. MMAmania.com's Patrick Stumberg kicks off UFC Fight Night 45 "Prelims" party with part one of a two-part under card preview series. It's about time this went down. Two of Ultimate Fighting Championship (UFC) Lightweight division's most entertaining fighters, Donald Cerrone and Jim read news >>

  • 17 days ago
  • 55 views

More fights are coming to Fight Pass online digital network and FOX Sports 1 this mid-week (Weds., July 16, 2014) when UFC Fight Night 45: "Miller vs. Cerrone" kicks off from Revel Casino in Atlantic City, New Jersey. MMAmania.com's Patrick Stumberg continues the UFC Fight Night 45 "Prelims" party with the second (and final) installment of a two-part under card preview series. Five rounds of mixed martial arts (MMA) mayhem. Two long-time Ultimate Fighting Championship (UFC) Lightweight contender read news >>

  • 15 days ago
  • 78 views

The complete UFC Fight Night 45 fight card will air this evening (Weds., July 16, 2014) on FOX Sports 1 and Fight Pass. Here's how to catch tonight's "Cerrone vs. Miller" mixed martial arts (MMA) action LIVE from all available locations. FOR LIVE UFC FIGHT NIGHT 45 RESULTS ONLINE, INCLUDING LINKS TO PLAY-BY-PLAY COVERAGE, CLICK HERE. Ultimate Fighting Championship (UFC) returns to Fight Pass/FOX Sports 1 TONIGHT (Weds., July 16, 2014) with UFC Fight Night 45, headlined by a lightweight match bet read news >>

  • 11 days ago
  • 9 views

The lineup is set for next month’s UFC Fight Night 49 event, which includes bouts on FOX Sports 1, FOX Sports 2 and UFC Fight Pass.Filed under: MMA Rumors, News, UFC read news >>

  • 18 days ago
  • 139 views

Check out the behind the scenes lead-up to Saturday's UFC Fight Night Dublin main event between Conor McGregor and Diego Brandao, as well as Gunnar Nelson vs. Zak Cummings. read news >>