UFC Fight Night 26: Shogun vs. Sonnen Helps Drive FOX Sports 1 to Strong TV Ratings


Shogun vs SonnenThe Ultimate Fighting Championship on Saturday helped launch the new FOX Sports 1 network with UFC Fight Night 26: Shogun vs. Sonnen occupying the first prime time programming on the 24/7 sports network. It was a strong move in the TV ratings game.

UFC Fight Night 26 posted an average audience of 1.78 million for a 1.38 household rating, according to fast national information released by Nielsen Media Research on Sunday.

UFC Fight Night 26 beat out the eight UFC on FX Fight Night events by 49 percent in rating (1.38 vs. 0.93) and 38 percent in viewership (1.78 million vs. 1.29 million). Among the key advertising demographics, UFC Fight Night 26 against trumped FX’s prime time UFC events by 50 percent in viewership among Men 18-49 (994,000 vs. 663,000) and 44 percent among Men 18-34 (492,000 vs. 342,000).

On the strength of the UFC programming, FOX Sports 1 averaged 1.71 million viewers in the strict 8 to 11 p.m. ET prime time slot, which FOX says was a 10-fold increase compared to the number Speed, FOX Soccer and Fuel TV combined delivered on the comparable night a year ago, which was 141,000 viewers.

“We must congratulate the UFC for putting together a terrific event for the launch of FOX Sports 1 that fans were obviously very excited to watch,” said Bill Wanger, Executive Vice President, Programming and Research, FOX Sports.  “The prelims and main events were action-packed, and the production quality and new camera angles gave fans a totally new perspective.

“Hats off to the UFC and its incredibly loyal fan base for making our first night such a complete success.”

UFC Fight Night 26 featured Chael Sonnen submitting former UFC light heavyweight champion Mauricio “Shogun” Rua in the first round of their main event match-up.

FOX Sports 1 on Saturday night out-rated all four major broadcast networks among Adults 18-49, Adults 18-34, Men 18-49, and Men 18-34 based on impressions within each demographic.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

  • 22 days ago
  • 13 views

A look at the Saturday, February 14th UFC Fight Night on Fox Sports 1 in Broomfield, Colorado. The main event features Ben Henderson moving up to welterweight to take on Brandon Thatch. The original read news >>

  • 5 days ago
  • 1 views

FOX Sports 1 was the No. 1 ad-supported cable sports network in prime time on Sunday night, according to Nielsen, driven by UFC Bigfoot vs. Mir. read news >>

  • 18 days ago
  • 9 views

Win or lose on Saturday night at UFC Fight Night 60 in Broomfield, Colorado, Benson "Smooth" Henderson is an absolute warrior. The former lightweight champion is making a rather hasty jump up to 170 read news >>

  • 16 days ago
  • 48 views

UFC Fight Night 60 results live online: UFC returns to FOX Sports 1 TONIGHT (Sat., Feb. 14, 2015) with "Henderson vs. Thatch," which features the Welterweight debut of former Lightweight champion, Be read news >>

  • 8 days ago
  • 47 views

UFC Fight Night 61 results live online: UFC returns to FOX Sports 1 again TONIGHT (Sun., Feb. 22, 2015) with "Mir. vs Bigfoot," which features a Heavyweight potential "Loser Leaves Town" match betwee read news >>

  • 22 days ago
  • 7 views

On Saturday night, the UFC returns from a week off with UFC Fight Night 60. Live on Fox Sports 1, the card is headlined by former UFC lightweight champion Benson Henderson going up to 170 pounds for read news >>

  • 21 days ago
  • 14 views

Check out the full fight card and a video preview for “UFC Fight Night 60: Henderson vs. Thatch,” which takes place Saturday.Filed under: Featured Videos, News, UFC read news >>

  • 16 days ago
  • 75 views

UFC Fight Night: Henderson vs. Thatch takes place tonight live from the 1stBank Center in Broomfield, Colorado. All of the action begins with the preliminary card on Fox Sports 1 at 8 PM ET, followed read news >>

  • 16 days ago
  • 2 views

Karim Zidan delves into the real winners and losers from Saturday Fight Night event from Broomfield, Colorado. While January featured some of the UFC's top showcases, they certainly left little to be read news >>