Rob Haydak Details Alliance MMA, Indicates Big Things Coming | MMAWeekly.com

In the competitive world of MMA, it’s not only fighters, but companies that have to do something unique to stand out from the rest.

For Alliance MMA, the idea that many entities are stronger as a whole rather than individually holds true, as the company has brought together many regional promotions under a singular banner to help them better advance their cause and give the fighters a more visible platform on which to perform.

Speaking to MMAWeekly.com, Alliance MMA President Rob Haydak talked about his company’s mission, what it means for its promotions and fighters, and what’s next as it grows within the MMA scene.

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MMAWeekly.com: Firstly, Rob, tell us about Alliance MMA and what it hopes to achieve for the promotions under its banner: CFFC, COGA, HFC, Shogun Fights, and V3 Fights.

Rob Haydak: Currently we have five regional MMA promotions involved in Alliance MMA. We also have two ancillary companies. One of which is the GFL, which is a streaming platform and a production company, as well as CageTix, which is a ticketing platform. We thought both of those ancillary companies were essential to our growth and business model. The fight promotions have been in business for a while. They’re well-run regional MMA promotions. That’s where we started at right now.

Our goal is to create a national footprint with top-run, well-run regional MMA promotions around the country and take advantage of our shared resources. By having a national footprint, it allows us to go out and secure TV deals and sponsorships. We’re able to have more content; therefore, we can look at international distribution options.

Basically, how this formation came about was the understanding that as a stand-alone regional promotion, you’re very limited to what is out there that you can take advantage of when it comes to TV and sponsorships and everything else. We felt by pooling our resources together that we’d be more attractive to networks and sponsors.

MMAWeekly.com: What does Alliance’s joining of all these companies mean for the fighters?

Rob Haydak: One of the primary objectives of this company is to provide these fighters a platform on the highest level and give them the resources to be able to compensate them better, provide them PR support, and a whole host of things that are otherwise difficult for a standalone promotion. We’ll be assisting with their medicals, their websites, their PR, a bunch of things that wouldn’t be afforded to a fighter simply fighting for a regional promotion by itself.

We essentially see ourselves as the college football to the NFL. We want to give them the absolute best platform for them to grow and make it to the next level. We clearly understand our space in MMA. We’re not looking to compete with the top-tier promotions. We’re just looking to stay on the regional level and give fighters that opportunity.

MMAWeekly.com: Alliance MMA became the first publicly traded promotion on the stock exchange, joining the NASDAQ exchange in October. That means that anyone can buy into Alliance should they choose, right?

Rob Haydak: We are trading under AMMA. As we all know, MMA is still the fastest growing sport, and I think a lot of people would be intrigued with the opportunity to get involved as a shareholder to invest in an MMA promotion. The only way to do that right now is Alliance MMA.

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MMAWeekly.com: With a couple of months left in the year, what’s next for Alliance, and what could we see from the company in 2017?

Rob Haydak: Within the next 30 days, we’ll be announcing the next round of acquisitions. We have some pretty exciting companies that are with Alliance MMA. Being a publicly traded company, we’ve got to do audits and do a lot of due diligence to satisfy SEC requirements and fully vet these companies. So that process is underway.

We’re focused not so much on how big we can get, but how can we find the next top-tier regional promotion in a large market. We think there are a lot of solid promotions out there. We’ve spent the last few years vetting a lot of companies throughout the U.S. and abroad. We’re certainly looking internationally as well. We’ll continue to grow this company as long as there are solid, viable, regional promotions out there to acquire.

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