Super Fight League LogoESPN STAR Sports on Wednesday announced a five-year broadcast deal with the India-based Super Fight League.

The network will cover 23 SFL Fight Nights live on a fortnightly basis (every two-weeks) from the 2013-14 season, which kicks off in Mumbai on March 29, 2013, and will continue year round until March 2014.

Ever since its launch in 2012, SFL has gained a lot of traction amongst MMA enthusiasts in the country. This year, a total of around 250 fighters, male and female, from India and abroad will fight it out for the coveted championship title belt and the right to be crowned SFL World Champion. This season will see participants from countries like Japan, Brazil and the United States. A lot of non-resident Indian MMA fighters from countries like Australia, UK, Canada, Germany and the United States will also compete.

“We believe in offering the best of sporting content to the Indian sports fans across genres and this acquisition firmly reiterates our constant endeavor in this direction,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd. “This acquisition enables us to expand our content in MMA fighting and we think this property will get a lot of traction with fight fans across the country. We will soon start a high decibel marketing campaign across our entire network leveraging top fighters of the league and Bollywood star Sanjay Dutt to build up to the season launch.”

Raj Kundra, Founder Chairman, Super Fight League, said, “The broadcast tie-up with ESPN STAR Sports will provide a major boost to our efforts to promote this property across South Asia. We are very enthused with the response that SFL has been able to generate in its very first year of operation. The league is today ranked amongst the top 5 MMA leagues in the world. In fact, SFL’s exclusive YouTube channel has recently crossed an impressive 10,000,000 video views over the past one year.

“As a result, we have seen a lot of interest from leading MMA fighters to compete in SFL season 2. Good quality fighters from India and abroad will help the league reach new highs. We are also expanding in a big way. The new season will see 11 title belts on offer, up from 5 title belts in the first edition. Male participants will fight it out across 8 weight categories from bantamweight to heavyweight while the ladies’ section will see action in 3 weight categories from flyweight to featherweight.”

“SFL is about real heroes, real fight, real action. SFL fights are also intense where one good move can help an underdog come up triumphant over an established champion. One has to be alert as there are no second chances here,” added Sanjay Dutt, Co-Founder, Super Fight League. “I get inspired when I see these fighters prepare for action. The broadcast deal with ESPN STAR Sports will give SFL a big boost especially riding on the success of the first year.”

SFL Season 2 is set to kick-off in Mumbai on March 29 this year and will take place bi-weekly until March of 2014. For more information on all the action, visit www.superfightleague.com.

view original article >>
Report here if this news is invalid.

Related News

Bellator MMA Signs Josh Thomson to Multi-year, Multi-fight Contract

  • 16 days ago
  • 2 views

Bellator MMA announced on Tuesday that they had signed Josh “The Punk” Thomson (20-8, 1 NC) to an exclusive multi-year, multi-fight contract. read news >>

World Series of Fighting Signs Jason High and Mike Ricci to Multi-Year Agreements

  • 7 days ago
  • 0 views

World Series of Fighting announced Wednesday that it has signed two more marquee athletes – lightweights Jason High and Mike Ricci – to exclusive, multi-year fight agreements. read news >>

Bellator MMA Signs Wrestling Standout Tyrell Fortune to Multi-fight Deal

  • 8 days ago
  • 1 views

Bellator MMA announced on Wednesday the signing of highly sought after wrestling prospect Tyrell Fortune to an exclusive, multi-fight contract. read news >>

Bellator signs Olympic wrestling hopeful/MMA newcomer Tyrell Fortune

  • 7 days ago
  • 0 views

While his focus remains on the 2016 Summer Olympics, noted amateur wrestler Tyrell Fortune has signed an MMA deal.Filed under: Bellator, News read news >>

TUF 22 Finale announced for Dec. 11 in Vegas: Joe Lauzon vs Evan Dunham, Mike Pierce vs Ryan LaFlare booked

  • 7 days ago
  • 1 views

On the eve of UFC 194, which has the potential to be among the biggest in the history of the mixed martial arts (MMA) promotion, The Ultimate Fighter (TUF) 22 Finale will take place somewhere nearby read news >>

'The Ultimate Fighter 16' winner Colton Smith signs with WSOF

  • 7 days ago
  • 15 views

The WSOF’s signing spree continues, as “The Ultimate Fighter 16” winner Colton Smith has inked an exclusive, multi-fight deal with the UFC.Filed under: News read news >>

World Series of Fighting signs former UFC fighters Jason High, Mike Ricci

  • 7 days ago
  • 0 views

Two former UFC competitors, big expectations for their future in WSOF ... World Series of Fighting (WSOF) recently announced that it has signed two former 155-pound Ultimate Fighting Championship (UF read news >>

Ronda Rousey vs. Holly Holm announced for UFC 195

  • 6 days ago
  • 7 views

Ronda Rousey will face a new opponent at UFC 195, taking on striker Holly Holm UFC Women's Bantamweight Champion Ronda Rousey has announced that her next championship defense will be against Holly Ho read news >>

Ronda Rousey vs. Holly Holm Announced for UFC 195: Date, Location and Preview

  • 6 days ago
  • 10 views

On the heels of her dominant victory over Bethe Correia, it was announced Friday that UFC women's bantamweight champion Ronda Rousey's next challenger will be Holly Holm at UFC 195. According to Spor read news >>

UFC's Lightweight Division Gets Likely No. 1 Contender's Fight

  • 6 days ago
  • 5 views

Ronda Rousey vs. Holly Holm wasn't the only big fight announced Friday morning. According to Brian Martin of the Los Angeles Daily News, the December 11 finale of The Ultimate Fighter's 22nd season w read news >>