Super Fight League LogoESPN STAR Sports on Wednesday announced a five-year broadcast deal with the India-based Super Fight League.

The network will cover 23 SFL Fight Nights live on a fortnightly basis (every two-weeks) from the 2013-14 season, which kicks off in Mumbai on March 29, 2013, and will continue year round until March 2014.

Ever since its launch in 2012, SFL has gained a lot of traction amongst MMA enthusiasts in the country. This year, a total of around 250 fighters, male and female, from India and abroad will fight it out for the coveted championship title belt and the right to be crowned SFL World Champion. This season will see participants from countries like Japan, Brazil and the United States. A lot of non-resident Indian MMA fighters from countries like Australia, UK, Canada, Germany and the United States will also compete.

“We believe in offering the best of sporting content to the Indian sports fans across genres and this acquisition firmly reiterates our constant endeavor in this direction,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd. “This acquisition enables us to expand our content in MMA fighting and we think this property will get a lot of traction with fight fans across the country. We will soon start a high decibel marketing campaign across our entire network leveraging top fighters of the league and Bollywood star Sanjay Dutt to build up to the season launch.”

Raj Kundra, Founder Chairman, Super Fight League, said, “The broadcast tie-up with ESPN STAR Sports will provide a major boost to our efforts to promote this property across South Asia. We are very enthused with the response that SFL has been able to generate in its very first year of operation. The league is today ranked amongst the top 5 MMA leagues in the world. In fact, SFL’s exclusive YouTube channel has recently crossed an impressive 10,000,000 video views over the past one year.

“As a result, we have seen a lot of interest from leading MMA fighters to compete in SFL season 2. Good quality fighters from India and abroad will help the league reach new highs. We are also expanding in a big way. The new season will see 11 title belts on offer, up from 5 title belts in the first edition. Male participants will fight it out across 8 weight categories from bantamweight to heavyweight while the ladies’ section will see action in 3 weight categories from flyweight to featherweight.”

“SFL is about real heroes, real fight, real action. SFL fights are also intense where one good move can help an underdog come up triumphant over an established champion. One has to be alert as there are no second chances here,” added Sanjay Dutt, Co-Founder, Super Fight League. “I get inspired when I see these fighters prepare for action. The broadcast deal with ESPN STAR Sports will give SFL a big boost especially riding on the success of the first year.”

SFL Season 2 is set to kick-off in Mumbai on March 29 this year and will take place bi-weekly until March of 2014. For more information on all the action, visit

view original article >>
Report here if this news is invalid.

Related News

Bellator MMA announces return to ESPN Deportes

  • 22 days ago

Bellator MMA continues to expand its global reach with a new broadcast deal bringing its live sporting events back to ESPN's Spanish language channel. Bellator MMA is coming home to the first network read news >>

WSOF signs veterans Caros Fodor and Cory Devela to multi-year contracts

  • 28 days ago

The World Series of Fighting announced a couple of free agent signings on Friday. Lightweight Strikeforce/ONE FC veteran Caros Fodor — the brother of Ben Fodor, a.k.a. Phoenix Jones — and middleweigh read news >>

UFC Signs Polish MMA Prospects Karolina Kowalkiewicz and Damian Grabowski

  • 17 days ago

UFC officials on Monday announced the signings of women's strawweight Karolina Kowalkiewicz and heavyweight Damian Grabowski, both well-regarded MMA prospects hailing from Poland. Kowalkiewicz's sign read news >>

USA Taekwondo and UFC Extend Partnership

  • 22 days ago

USA Taekwondo and UFC® today announced the extension of its partnership agreement to continue the active promotion and exposure of amateur taekwondo competition across the United States. read news >>

UFC London Announced For Feb 2016

  • 22 days ago

UFC Fight Night® will return to London on February 27 read news >>

UFC returns to London in 2016 with Feb. 27 event

  • 22 days ago

The UFC is returning to London in early 2016, officials today announced.Filed under: News, UFC read news >>

Former Invicta FC champ Katja Kankaanpaa retires after Invicta FC 14 loss

  • 23 days ago

One of the world’s top strawweight fighters has announced her retirement after just 14 professional bouts.Filed under: News read news >>

Cage Warriors welterweight Danny 'Hot Chocolate' Roberts signs with UFC

  • 25 days ago

The UFC brought “Hot Sauce” into the fold earlier this year. Now it has some “Hot Chocolate.” Filed under: News, UFC read news >>

Pedro Rizzo announces retirement following TKO win in Brazil

  • 25 days ago

Another Brazilian heavyweight has announced his retirement from the sport of mixed martial arts. Days after Antonio Rodrigo Nogueira’s announcement that he will no longer fight, fellow UFC veteran Pe read news >>

WSOF signs UFC, Strikeforce vet Caros Fodor and Cory Devela to multi-year deals

  • 28 days ago

WSOF continues to build its roster with the addition of a pair of new fighters to the promotion. Filed under: News, WSOF read news >>