Super Fight League LogoESPN STAR Sports on Wednesday announced a five-year broadcast deal with the India-based Super Fight League.

The network will cover 23 SFL Fight Nights live on a fortnightly basis (every two-weeks) from the 2013-14 season, which kicks off in Mumbai on March 29, 2013, and will continue year round until March 2014.

Ever since its launch in 2012, SFL has gained a lot of traction amongst MMA enthusiasts in the country. This year, a total of around 250 fighters, male and female, from India and abroad will fight it out for the coveted championship title belt and the right to be crowned SFL World Champion. This season will see participants from countries like Japan, Brazil and the United States. A lot of non-resident Indian MMA fighters from countries like Australia, UK, Canada, Germany and the United States will also compete.

“We believe in offering the best of sporting content to the Indian sports fans across genres and this acquisition firmly reiterates our constant endeavor in this direction,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd. “This acquisition enables us to expand our content in MMA fighting and we think this property will get a lot of traction with fight fans across the country. We will soon start a high decibel marketing campaign across our entire network leveraging top fighters of the league and Bollywood star Sanjay Dutt to build up to the season launch.”

Raj Kundra, Founder Chairman, Super Fight League, said, “The broadcast tie-up with ESPN STAR Sports will provide a major boost to our efforts to promote this property across South Asia. We are very enthused with the response that SFL has been able to generate in its very first year of operation. The league is today ranked amongst the top 5 MMA leagues in the world. In fact, SFL’s exclusive YouTube channel has recently crossed an impressive 10,000,000 video views over the past one year.

“As a result, we have seen a lot of interest from leading MMA fighters to compete in SFL season 2. Good quality fighters from India and abroad will help the league reach new highs. We are also expanding in a big way. The new season will see 11 title belts on offer, up from 5 title belts in the first edition. Male participants will fight it out across 8 weight categories from bantamweight to heavyweight while the ladies’ section will see action in 3 weight categories from flyweight to featherweight.”

“SFL is about real heroes, real fight, real action. SFL fights are also intense where one good move can help an underdog come up triumphant over an established champion. One has to be alert as there are no second chances here,” added Sanjay Dutt, Co-Founder, Super Fight League. “I get inspired when I see these fighters prepare for action. The broadcast deal with ESPN STAR Sports will give SFL a big boost especially riding on the success of the first year.”

SFL Season 2 is set to kick-off in Mumbai on March 29 this year and will take place bi-weekly until March of 2014. For more information on all the action, visit www.superfightleague.com.

view original article >>

Report here if this news is invalid.

Related News

UFC FIGHT PASS signs worldwide live-event deal with TKO MMA

  • 17 days ago
  • 0 views

UFC FIGHT PASS announced a worldwide deal with president of TALION Sports Entertainment Inc., and former TKO MMA promoter, Stephane Patry to add the newly resurrected Canadian mixed martial arts prom read news >>

World Series of Fighting Signs Heavyweights Jared Rosholt and Ashley Gooch

  • 3 days ago
  • 4 views

World Series of Fighting announced on Wednesday that it has signed heavyweights Jared “The Big Show” Rosholt and Ashley Gooch. read news >>

Tiffany Van Soest, Several Others, Added to Invicta FC 19 Fight Card

  • 2 hours ago
  • 1 views

Invicta Fighting Championships recently announced the eight-fight card for Invicta FC 19, which includes the debut of Muay Thai champ Tiffany Van Soest. read news >>

John Lineker vs. John Dodson Headlines UFC Fight Night 96

  • 14 days ago
  • 15 views

John Lineker will face John Dodson at UFC Fight Night 96 on Oct. 1, officials announced on Saturday afternoon. read news >>

Michael Bisping vs. Dan Henderson II Announced: Latest Details and Reaction

  • 13 days ago
  • 49 views

Michael Bisping will put his UFC middleweight title on the line in his home town of Manchester against veteran Dan Henderson on October 8. The fight will headline UFC 204 and was confirmed by the UFC read news >>

Ricardo Lamas vs. BJ Penn Announced for UFC Manila: Latest Details and Reaction

  • 13 days ago
  • 28 views

Ricardo Lamas will face BJ Penn in UFC Manila's headline fight, the UFC announced on Monday. UFC Asia tweeted the news: The featherweights will step into the Octagon on Saturday, October 15. More to read news >>

Penn vs. Lamas Headlines Manila Event

  • 13 days ago
  • 0 views

UFC, the world’s premier MMA organization, has announced its main event for UFC FIGHT NIGHT Manila. This year’s card will be headlined by a five-round featherweight bout between returning read news >>

World Series of Fighting Hits Madison Square Garden on New Year’s Eve

  • 11 days ago
  • 6 views

World Series of Fighting announced that it will bring its championship fight series to Madison Square Garden on New Year's Eve. read news >>

Invicta FC 19 Headlined by Two Title Fights, Including Maia vs. Modafferi

  • 10 days ago
  • 6 views

Invicta Fighting Championships announced on Wednesday its return to Scottish Rite Temple in Kansas City, Mo. on Friday, Sept. 23. read news >>

UFC Fight Night: Arlovski vs. Barnett Available on Free to Air Television in Germany

  • 9 days ago
  • 6 views

UFC today announced that the upcoming UFC Fight Night 93: Alovski vs. Barnett will air on the free to air channel ProSieben MAXX. read news >>