Demand for UFC 134 Rio Tickets Astronomical; Event Leads Way For Latin American Expansion


  • Share on Tumblr
  • submit to reddit

The UFC’s return to Brazil on Aug. 27 is expected to be a big event. Fans in and around Rio de Janeiro are anticipated to flock to the HSBC Arena for the event headlined by Brazilian Anderson Silva defending his UFC middleweight title against Japan’s Yushin Okami.

When the organization mapped out how big it was going to be, they might have undersold themselves a bit.

Tickets for the event sold out in just over an hour, but the demand from hopeful spectators was nearly 25 times the amount tickets available.

That’s right, 25 times.

Admittedly, UFC president Dana White and crew were purposely conservative when scheduling the venue for the event. Things could have been a lot bigger.

“We were a little gun shy down there,” the UFC president confessed on Tuesday.
“I don’t know how many people know this, but we have a 14,000-seat arena down there. 350,000 people were online asking for tickets, so we probably could have a done a little bigger arena, but we played it safe the first time down there.”

The popularity of mixed martial arts is understandable when thinking about Brazil’s demand for the UFC’s arrival. It’s a place with extremely strong roots in MMA, so wanting the sport’s biggest promotion to showcase itself in the region doesn’t seem like that far of a stretch.

Combine a rapidly growing economy with a thirst and passion for the sport and you have a place that will go crazy for an occasional visit by the Zuffa LLC-owned sports league.

A decent amount of the sport’s athletes hailing from the area is a giant boost, too.

“Things are booming over there,” White said about Brazil. “There’s so many talented guys that come out of there. Not just talented guys, literally, icons of the sport come from Brazil. It’s the country where this whole thing started.

“It’s a fighting culture down there. People get it and like it.”

The trip to Brazil is a stepping stone for the UFC’s trek through South and Central America. By setting up shop for fights on Aug. 27 in Rio, the gateway to other Latin American regions opens up and opportunity for further global expansion presents itself.

Perhaps UFC 134 will lead the way to finally getting a UFC event done in Mexico City, like the company has been wanting to for the past couple of years.

According to White, big things are coming for the United States’ neighbors to the South.

“It’s big for Latin America,” he said. “We keep talking about coming down to Mexico and all these other places in Latin America and Brazil is our first big step.”

Follow @Erik_Fontanez on Twitter or e-mail Erik Fontanez.
For more UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Related News

  • 16 days ago
  • 27 views

After crossing Mexico and Brazil off its Latin list, UFC looks to continue its expansion courtesy of the "Shining Star." Aside from dominating the stateside market in mixed martial arts (MMA), Ultimate Fighting Championship (UFC) also has a firm grasp on the European mixed martial arts (MMA) landscape, too. Then again, it's safe to say the Las Vegas, Nevada-based promotion has cemented its flag on just about every corner of the world. After pretty much conquering Brazil, UFC will continue its La read news >>

  • 9 days ago
  • 116 views

Tickets go on sale Aug. 1 (more on that here). Ultimate Fighting Championship (UFC) is roughly two months away from delivering what on paper appears to be the best mixed martial arts (MMA) fight card of the year. UFC 178: "Jones vs. Gustafsson" will be headlined by the epic light heavyweight rematch pitting reigning 205-pound kingpin Jon Jones against the man who nearly took his title at UFC 165, Alexander Gustafsson, in a five-round pay-per-view (PPV) main event. Here's a sneak peek at their up read news >>

  • 22 days ago
  • 32 views

Tickets for the UFC’s first event in Tulsa go on sale today, and $172 will get you cageside.Filed under: News, UFC read news >>

  • 21 days ago
  • 28 views

UFC fans have grown spoiled over the years. This is not debatable. It is fact. Diehard fans of any sport will find a way to argue anything, and I am being quite literal in my usage of the term "literal." You have a personal list of your own favorite fighters? You can be certain that someone is waiting around the bend, salivating for a chance to tell you why you are a wrong-headed idiot. There is no such thing as personal preference in fandom, because your preference might be different than the g read news >>

  • 17 days ago
  • 34 views

Ahead of Saturday’s UFC Fight Night 46 event and the return of one of MMA’s most polarizing figures, the UFC has released a web featurette dubbed “UFC on the Fly: Conor McGregor.Filed under: Featured Videos, News, UFC, Videos read news >>

  • 11 days ago
  • 47 views

UFC lightweight Norman Parke believes there is a possibility that the UFC will schedule a return trip to Belfast, Northern Ireland, which he considers to be a great opportunity to headline an event. Following the UFC's successful return to Dublin, fighters are not only clamouring for another event in the near future, but are also requesting events in the Northern Ireland capital city, Belfast. UFC lightweight Norman Parke is one of those fighters, as he resides just an hour away from Belfast and read news >>

  • 9 days ago
  • 34 views

Tickets for the UFC’s first event in Connecticut in nine years go on sale Wednesday.Filed under: News, UFC read news >>

  • 9 days ago
  • 4 views

The Ultimate Fighting Championship is set to stage an event in Brazil on Oct. 25, according to a report from Globo.com this week. read news >>

  • 9 days ago
  • 427 views

UFC featherweight Conor McGregor will return to action at UFC 178 on September 27 to take on No. 6-ranked Dustin Poirier. UFC officials announced the match-up on Wednesday. read news >>