Bellator TV Ratings Rebound, Continuing Season Long Roller Coaster Ride


Bellator Fighting Championships MMA LogoBellator Fighting Championships, enjoying a consistent television presence for the first time, is still struggling to find a consistent audience on MTV2.

Bellator 42, which took place in Oklahoma on Saturday night, drew an average audience of 199,000, according to MTV officials. That is up about 50 percent from Bellator 41 in the week prior. But therein lies the search for a consistent audience, Bellator 40 topped out at 218,000 viewers.

Bellator’s TV ratings on MTV2 have followed that same yo-yo pattern all season long, topping out in its second week, with Bellator 36 netting 230,000 viewers.

Trying to differentiate itself from the UFC, the industry’s giant, Bellator operates in a tournament format. And while they do tend to assemble a talented pool of fighters, Bellator’s competitors don’t have the star power or the brand recognition of the UFC.

Bellator’s ratings though have been a boost to MTV2’s Saturday night ratings. The promotion’s premier telecast on MTV2 gave the network its best ratings in the key advertiser demographics of Men 18-49 and Men 25-34 in several months.

view original article >>
Report here if this news is invalid.

Related News

  • 20 days ago
  • 8 views

The first time Ben Brewer went to an MMA fight, he really just meant to watch his friend. Everything changed when he wound up in the cage – fighting.Filed under: News read news >>

  • 10 days ago
  • 1 views

Bellator kicks off its 11th season on Sept. 5 with a special start time for the featherweight title fight between Bellator champion Pat Curran and Brazilian striker Patricio Pitbull. read news >>

  • 9 days ago
  • 2 views

LAS VEGAS — Michelle Waterson, the Invicta Fighting Championships 105-pound champion, is already reaping the benefits of Invicta's recent broadcast deal with the Ultimate Fighting Championship. Begin read news >>

  • 8 days ago
  • 3 views

ONE FC makes its Dubai debut later this month. The ONE FC featherweight belt will be on the line on August 29th, but the title match between champion Koji Oishi and challenger Jadamba Naruntungalag w read news >>

  • 2 days ago
  • 0 views

It was a long time coming, but according to Brett Okamoto of ESPN.com, Bellator has released Bellator Lightweight Champion Eddie Alvarez from his contract, making him a free agent. Scott Coker confir read news >>

  • 28 days ago
  • 102 views

Check out our complete Spike TV main card preview and predictions for Bellator 122: “Cooper vs. Halsey,” which takes place from inside Pechanga Resort & Casino in Temecula, California this Friday nig read news >>

  • 28 days ago
  • 8 views

The quarterly UFC on FOX series returns to network television, this time headlined by a welterweight title eliminator bout between veterans Robbie Lawler and Matt Brown. The winner is allegedly guara read news >>

  • 28 days ago
  • 40 views

Daniel Cormier has been gunning for Jon Jones for a long time. Even before the former Olympian ever stepped foot in the light heavyweight division, the Louisiana native made sure to let the pound-for read news >>

  • 27 days ago
  • 63 views

MMA Fighting has Bellator 122 results for the McDonough vs. Koreshkov fight card July 25 and live Bellator 122 twitter updates.In the main event, Adam McDonough squares off against Andrey Koreshkov i read news >>