Dana White: a prominent figure in the world of MMA, particularly within the UFC. Ariel Helwani: a highly recognizable name in MMA media. These two individuals, despite their mutual benefits, are well-known adversaries. #ufc303 #DanaWhite #ArielHelwani White's role involves promoting fighters, while Helwani's success with his ‘MMA Hour’ podcast on MMAFighting hinges on gaining access to these fighters for interviews. A cooperative relationship would be advantageous for both: Helwani could promote upcoming fights and fighters needing more visibility, leading to higher PPV sales, while White could provide Helwani with exclusive interviews and behind-the-scenes content. So, Why the Rivalry? Origins Helwani quickly rose to prominence by featuring big names on his show, catching the attention of White, who initially established a working relationship with the Canadian journalist. By 2010, Helwani had unprecedented access, receiving backstage privileges and conducting interviews with top f