The UFC also continues to deliver strong ratings for the action sports network relative to past performance, but seems to be leveling off with the networks limited audience reach.
UFC on Fuel TV drew an average audience of 173,000 viewers, according to industry sources. That’s slightly below the first two UFC live event offerings on the network. UFC on Fuel TV 1 pulled in 217,000 viewers, while UFC on Fuel TV 2 garnered 197,000 viewers.
Fuel TV is available in approximately 36 million U.S. homes, which may sound like a lot, but in the world of hundreds of channels to choose from, it’s really not, especially when you consider that many cable and satellite systems only offer it outside of their basic channel packages.
Fuel TV has increased its ratings dramatically, year-over-year, due primarily to UFC programming, and is trying to leverage that into expanded availability by more cable and satellite providers. Until it does, the ratings per UFC event aren’t likely to increase much, unless a significant number of people switch to a provider that offers Fuel TV in its line-up.