Following a strong showing in its initial UFC on Fox broadcast a year ago – drawing 5.7 million viewers – the TV ratings for subsequent UFC on Fox broadcasts have declined, leading many to question why.
UFC on Fox 2 slipped slightly to 4.6 million viewers, while UFC on Fox 3 and 4 each pulled in a relatively disappointing 2.4 million viewers.
Has the MMA bubble burst? Are there just too many UFC events? Are the fight cards lacking? Has Fox dropped the ball on promotion?
To be fair, the UFC and Fox haven’t yet even completed the first year of their seven-year broadcasting agreement. The programming spans across several networks, primarily Fox, FX, and Fuel TV.
In short, this partnership is very much still a work in progress.
As they head into UFC on Fox 5 in December, however, things are looking up; at least if ticket sales are any indicator.
“Hell yes, I am. I’m very excited for that card,” UFC president Dana White replied when asked about UFC on Fox 5. “The thing sold out already.”
Of course, you would expect White to say he’s excited about the card, but the bigger indicator is that it is already sold out.
Whether or not that translates into the almighty TV ratings turnout, and particularly in the key advertising demographics, when the show hits the “Big Fox” airwaves on Dec. 8 remains to be seen.
The UFC on Fox 5 main card features only the second title fight in five events to hit the Fox screen. UFC lightweight champion Benson Henderson puts his belt on the line against Nate Diaz. The headliner is bolstered by a supporting cast that features Mauricio “Shogun” Rua vs. Alexander Gustafsson, a light heavyweight contenders bout; welterweight prospect Rory MacDonald welcoming back future UFC Hall of Famer B.J. Penn; and original Ultimate Fighter alum Mike Swick squaring off with fellow TUF vet Matt Brown.
UFC on Fox 5 has already delivered at the gate. Will it deliver on TV, too?
Follow the UFC 212: Aldo vs. Holloway full live results and fight stats in real time. First fight is scheduled for 6:30 p.m. ET on Saturday, June 3. read news >>
The fact that Georges St-Pierre already knows when he’ll retire for good before even stepping back inside the octagon is not a good sign.Filed under: Featured, News, UFC read news >>
Follow along for UFC Fight Night 110: Lewis vs. Hunt full live results and fight stats. First fight is scheduled for 7 p.m. ET on Saturday, June 10. read news >>
The fight card is nearly full for July’s UFC on FOX 25 event in New York.Filed under: News, UFC read news >>
UFC on FOX 25: Weidman vs. Gastelum fight card and start times for the Nassau Veterans Memorial Coliseum in Long Island, New York on July 22, 2017. read news >>
Follow along for UFC Fight Night 111: Holm vs. Correia full live results and fight stats. First fight is scheduled for 4:45 a.m. ET on Saturday, June 17. read news >>
Follow along for UFC Fight Night 112: Chiesa vs. Lee full live results and fight stats. First fight is scheduled for 5:30 p.m. ET on Sunday, June 25. read news >>
After pissing off Brazilian fans and scoring a big upset win at UFC 212, Brian Kelleher is getting a fight closer to home.Filed under: News, UFC read news >>
A bout between top-five ranked flyweights Henry Cejudo and Wilson Reis will take place at UFC 216 on Sept. 9 in Edmonton, Canada. read news >>
Watch Derek Brunson finish Roan Carneiro during their bout at Fight Night Pittsburgh in 2016. Don't miss Brunson take on Daniel Kelly at Fight Night Auckland. read news >>