MENU
#Conor McGregor #UFC 216 #Tony Ferguson #Fight Night Rotterdam #GSP #Nate Diaz #Darren Till #Kevin Lee #UFC Fight Night 118 #Dominick Cruz #Donald Cerrone #Felice Herrig #Cody Garbrandt


Imagine it's Black Friday, the day after Thanksgiving, and the local electronics store is having a hard-to-believe sale. High-end HDTVs are 50 percent off. Cameras, tablets and portable music players are marked down even more.

Inventory, though, is limited, and the sale lasts only as long as the supply. In addition, there is only one way in, which also happens to be the only way out.

It's going to cause a stampede.

And that, in some ways, is what happened to the all-women's Invicta Fighting Championship for its live stream pay-per-view show in January. Tens of thousands – indeed, hundreds of thousands – of people hit the system at the same time, trying to pay the $7.95 to watch the fight card.

More than 250,000 people essentially tried to squeeze their way in at the same time and the pay system collapsed. IFC president Shannon Knapp made the decision to take down the pay wall and refund the money of those who had paid.

Refunding money is never what a business wants to do, but as far as problems go, this was a good one to have. It was evidence of amazingly high demand for the product.

Invicta will try it again Friday night, this time with a $9.95 price tag, for a deep card filled with exceptional talent and some recognizable names.

I suppose there are better ways to spend $10 bucks – making a charitable donation, or using it to buy a homeless person something to eat – but from an entertainment standpoint, Invicta is probably the best value on the MMA market.

The card, which will be held in Kansas City, features Jessica Penne defending her atomweight title against Michelle Waterson and Barb Honchak facing Vanessa Porto for the inaugural flyweight championship.

Also on the card is Cris "Cyborg" Santos, unquestionably the most famous female fighter outside the UFC and a woman who, not that long ago, was regarded as far and away the best in the world.

In addition, the card includes recognizable names and elite talents like Sarah Kaufman, Zoila Gurgel, Kaitlin Young, Julia Budd and Bec Hyatt.

That Invicta came back for a second show after its debut show on April 28, 2012, is remarkable. Promoting mixed martial arts fight cards is extraordinarily difficult and the failure rate is exceptionally high.

Invicta, though, not only pulled off four successful shows, it's drawn more than a few of the UFC fight cards on Fuel have done. Given the marketing power and brand recognition of the UFC and the commitment made to it by Fuel, for tiny, upstart Invicta to have even come close to matching it in viewers – let alone surpassing it – is a feat worthy of the textbooks for the Wharton School.

While it's shocking on some levels to draw so many fans, from another viewpoint, it's not that surprising: For fight fans, Invicta delivers every penny of value for the $9.95 fee it asks.

"We're putting on an amazing product and the athletes are competing at the highest level that they can," Knapp said. "And, they're giving everything they can when they get in there."

If there is anything that it is true about women MMA fighters, it is that across the board, they compete extremely hard. Whether it's the world-class fighters like Santos, Kaufman, Penne or Marloes Coenen, or newcomers giving it a shot, the women routinely fight with a passion and a fury that not all men do.

Prior to the Ronda Rousey-Liz Carmouche title bout at UFC 156, scores of male UFC fighters noted that the women's fights are often the best on the card.

Rousey and Carmouche put on a great show in February, and they drew an exceptional pay-per-view number, so perhaps it's not all that surprising that Invicta has found success.

Knapp said that the 18-to-34-year-old male, the standard MMA demographic, supports her company, but she said it goes beyond that.

"We have a ton of fans who don't even watch men," Knapp said. "They just like watching women. It's crazy. That old school mindset, they're changing their minds every day about all kinds of things. Our demographic is all over the board. We're getting the mature male, mature females, young, young females; it's all over."

The live stream begins at 7 p.m. ET/4 p.m. PT, and Knapp is confident that the servers will handle the demand this time around.

She's actually charging $2 more for Invicta 5 than she did for Invicta 4, when the price was $7.95. That's the cost of bringing in a fighter like Santos, who doesn't come cheaply. But while Knapp wouldn't say it, it's also a sign of confidence in her fan base.

She's clearly not worried that a 20 percent price increase will scare away her fan base.

And if it does, well, one thing is for sure: Those who walked away weren't fight fans. If Invicta has proven anything in its first four shows it's that it will put on a series of amazing fights.

More video on Yahoo! Sports:

Other popular content on Yahoo! Sports:
NCAA president Mark Emmert takes heat at Final Four
MLB slugger's secret weapon a monkey?
Denver likely loses Danilo Gallinari for season

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

Roy Nelson Wants a Bellator Heavyweight Grand Prix Tournament | MMAWeekly.com

  • 27 days ago
  • 7 views

Roy Nelson never got the chance to compete in PRIDE Fighting Championships, but he's made no secret that he was a massive fan of the once great mixed martial arts organization. One of the staples of read news >>

Cage Warriors 89 heads to Belgium in November, including Cindy Dandois vs. Kerry Hughes

  • 21 days ago
  • 4 views

Cage Warriors will head to Belgium in November, and one of the country’s fan favorites will be featured on the card.Filed under: Cage Warriors, News read news >>

Lion Fight 38 delivered brutal KOs, including a jumping head kick and spinning elbow

  • 20 days ago
  • 93 views

With no major MMA events this weekend, what are fight fans to do? You could do worse than checking out these knockout-filled Lion Fight 38 highlights. Filed under: AXS TV Fights, Blue Corner, Feature read news >>

Michael Bisping to GSP: 'I'm Gonna Really Enjoy Making You Quit' | MMAWeekly.com

  • 18 days ago
  • 85 views

Michael Bisping has talked often about making the biggest payday of his career when he faces Georges St-Pierre at UFC 217 but the money he makes won't count for much if he doesn't walk out with the m read news >>

Demtrious Johnson Roasts Kevin Lee on Making Weight: 'I Had Oreos!' | MMAWeekly.com

  • 18 days ago
  • 71 views

(Courtesy of Karyn Bryant) UFC flyweight champion Demetrious Johnson and interim lightweight title contender Kevin Lee were in Los Angeles on Monday for a media luncheon to promote their respective f read news >>

UFC 216: Tony Ferguson and Kevin Lee Are Auditioning for a Conor McGregor Fight

  • 16 days ago
  • 3 views

Tony Ferguson and Kevin Lee will compete on Saturday at UFC 216 for a chance at MMA's richest prize. And no, that doesn't mean the UFC's interim lightweight title. That makeshift championship will be read news >>

10 reasons to watch UFC 216, including Demetrious Johnson’s 1,841-day title reign

  • 14 days ago
  • 6 views

On the fence about UFC 216? Here are 10 reasons to tune into the pay-per-view event, which features a pair of title fights.Filed under: Featured, News, UFC read news >>

Fight Tracks: The walkout songs of UFC 216, including CCR, Skynyrd and Motley Crue

  • 12 days ago
  • 11 views

Check out all the fighter walkout songs from Saturday’s UFC 216 event.Filed under: Blue Corner, Featured Videos, News, UFC read news >>

Everyone is making fun of Daniel Cormier's struggle with an audio cord

  • 10 days ago
  • 248 views

As if Daniel Cormier doesn’t have a hard enough job as the UFC light heavyweight champion. The broadcast booth also presented some challenges. Filed under: Blue Corner, Featured Videos, News, UFC read news >>

Check Out Demetrious Johnson's Mighty Whizbar in Slo-Mo | MMAWeekly.com

  • 9 days ago
  • 347 views

Relive the slow-motion highlights from UFC 216 including Demetrious Johnson's historical victory over Ray Borg. read news >>