In what's said to be the largest sale in the history of sports, the UFC has been sold for $4 billion to WME - IMG. The Fertitta brothers and Dana White will maintain a small percentage of it.
WME is the William Morris Endeavor talent agency focussing on entertainment, sports and fashion and operating in over 30 countries.
The co-CEO of WME is Ari Emanuel, the basis of the character Ari Gold from Entourage.
Upon closing of the deal, Lorenzo Fertitta will be stepping down as Chairman and CEO of the organization however Lorenzo and Frank will retain a minority ownership interest in the business. UFC president Dana White will continue in his role and will also retain a minority ownership interest.
Dana White says: “Our goal has always been to put on the biggest and the best fights for our fans, and to make this the biggest sport in the world. I’m looking forward to working with WME | IMG to continue to take this sport to the next level.”
Dana laughed on Twitter about a fan asking if he's
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