XYIENCE, GNC Times Square Host Signing with Former UFC Welterweight Champion

Click to Tweet: Meet @UFC Fighter @MattSerraUFC in NYC at @GNC Times Square on 2/16 and @MMAWORLDEXPO on 2/16 & 2/17 @XYIENCE booth #200 #FindURXenergy

Matt Serra Xyience Portrait

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete and former UFC welterweight champion, Matt “The Terror” Serra will sign autographs for fans at two New York City locations in February 2013: GNC in Times Square and the MMA World Expo at the Jacob Javits Center. Serra will also appear at Chestnut Mart in Poughkeepsie prior to the appearances in New York City.  At all events, XYIENCE will sample Xenergy, its award winning sugar-free, zero calorie energy drink. The appearance schedule is:

Friday, February 15
Chestnut Mart
3480 North Road
Poughkeepsie, NY
Noon – 1:30 p.m.

Saturday, February 16
GNC
750 7th Avenue
New York, NY
Noon – 1:30 p.m.

MMA World Expo, XYIENCE Booth #200
Jacob Javits Center, North Pavilion
655 W. 36th Street
New York, NY
3 – 5 p.m.

Sunday, February 17
MMA World Expo, XYIENCE Booth #200
Jacob Javits Center, North Pavilion
655 W. 36th Street
New York, NY
3 – 5 p.m.

Matt Serra may best be known for his success inside the octagon but the East Meadow, New York native is also an accomplished businessman, coach, mentor and family man. Serra faced many challenges along the way, but like a true champion, overcame the obstacles and is grateful for the life his mixed martial arts (MMA) career has afforded him.

Serra started his martial arts training at a young age, but in reality has been a fighter since birth. He arrived three months premature and faced developmental challenges that made him an easy target for other children’s taunts. As a result, Serra developed a mental and emotional toughness that contributed to his future success.

By the age of 11, he was studying both kung fu and karate after his childhood idol Bruce Lee.  In the early 1990’s his father introduced him to Brazilian Jiu-Jitsu and encouraged him to train. Serra met legendary teacher Renzo Gracie and in May 2000 earned his black belt and became the first American to do so under Gracie, an accomplishment he still regards as a dream come true and his number one achievement as a mixed martial artist.

Early in his professional career, Serra won several titles but it was his impressive second place finish in 2000 at the prestigious ADCC Submission Wrestling World Championships that garnered the attention of the UFC, which later offered him a contract. He earned several honors as a UFC competitor including the Welterweight Champion in season 4 of The Ultimate Fighter and UFC Welterweight Champion for his impressive TKO of Georges St-Pierre, a fight many consider one of the biggest upsets in MMA history.

When not fighting in the octagon, Serra and his brother Nick run two Brazilian Jiu-Jitsu schools in their home state of New York. Together the successful businessmen and accomplished athletes train and mentor other rising competitors. Serra believes in giving back to the MMA community by helping up-and-coming fighters, much like his long-time kickboxing coach Ray Longo did for him. Serra trained with the striking expert Longo for nearly twenty years and credits much of his success to their many hours together.

view original article >>
Report here if this news is invalid.

Related News

Joseph Duffy would rather stay true to self, test free agency than sign proposed UFC deal

  • 26 days ago
  • 65 views

UFC lightweight Joseph Duffy has been feeling the full brunt of a frigid Montreal January.Filed under: Featured, News, UFC read news >>

No ceremonial weigh-ins, but fans invited to Thursday's UFC Fight Night 104 open workouts

  • 27 days ago
  • 10 views

Fight fans can get an up-close look at this week’s UFC Fight Night 104 competitors on Thursday at open workouts.Filed under: News, UFC read news >>

Fans invited to this week's UFC 208 workouts, Nurmagomedov Q&A and ceremonial weigh-ins

  • 20 days ago
  • 17 views

In New York this week for UFC 208? The UFC has a number of activities that are open to fans.Filed under: News, UFC read news >>

Chas Skelly wants spot on UFC 211, promises screaming fans in sleeveless shirts

  • 19 days ago
  • 4 views

HOUSTON – After a dominant display at Saturday’s UFC Fight Night 104 event, Chas Skelly warned his featherweight colleagues: “These guys don’t understand they need to fight me now because I’m improvi read news >>

Georges St.-Pierre Returns to UFC on New Contract After over 2-Year Absence

  • 9 days ago
  • 11 views

UFC fans have wondered if and when Georges St-Pierre would return to the sport since he left more than two years ago. They reportedly have their answer. According to Lance Pugmire of the Los Angeles read news >>

The Question: Are UFC's Recent Struggles the Sign of an Inevitable Decline?

  • 12 days ago
  • 33 views

The UFC 208 card was likely beyond redemption when middleweight Ronaldo "Jacare" Souza submitted journeyman Tim Boetsch in the first round Saturday in Brooklyn, New York. Before the perennial contend read news >>

Sold-out UFC 208 draws announced 15,628 fans for $2,275,105 live gate, Barclays Center sports record

  • 14 days ago
  • 1 views

BROOKLYN, N.Y. – Saturday’s UFC 208 event drew an announced attendance of 15,628 fans for a live gate of $2,275,105.Filed under: News, UFC read news >>

Fans invited to this week's UFC Fight Night 105 Ben Rothwell Q&A, ceremonial weigh-ins in Halifax

  • 13 days ago
  • 2 views

If you’re in Nova Scotia or headed there this week for UFC Fight Night 105, you can spend your Saturday before fight night with the UFC. Filed under: News, UFC read news >>

Two bouts added to April slate

  • 4 days ago
  • 0 views

Two bouts were added to the UFC's busy April slate, providing fight fans with a look at a pair of lightweights coming off big wins and a matchup pitting a veteran bantamweight contender against a read news >>

The Question: What Can UFC Fans Expect from a Returning Georges St-Pierre?

  • 3 days ago
  • 5 views

It’s official, and by now it’s officially sunk in: Georges St-Pierre will be returning to the UFC Octagon. In a year that has so far begun with little of substance to celebrate, the news came as a we read news >>