MENU
#Fight Night Stockholm #Alexander Gustafsson #Glover Teixeira #Colosseum #Conor McGregor #Volkan Oezdemir #Jon Jones #Peter Sobotta #Ben Saunders #Dynasty of Heroes #Bojan Velickovic #Nicholas Musoke #Nordine Taleb #Oliver Enkamp


kevin-harvick.jpgIf UFC lightweight contender Donald “Cowboy” Cerrone’s hunch is correct, a conversation that started over a cold beer might end up being responsible for a significant change in the sport of MMA.

“I was at Texas Motor Speedway, and we were drinking beer with some NASCAR drivers,” Cerrone told USA TODAY Sports and MMAjunkie.com (www.mmajunkie.com). “I didn’t know who Kevin Harvick was at the time, but they were handing out Michelob Ultra. I was like, ‘Man, who’s the Budweiser guy? Let’s get that guy over here with some beer.’ Kevin was like, ‘That’s actually me,’ and he brought a case out. That’s how we met.”

The two have maintained a friendship over the past few years, with Cerrone often seeking Harvick’s advice on professional matters. As the conversations increased, Cerrone sought a more formal arrangement.

“We just got to talking, and I was like, ‘Maybe you should help me out,’” Cerrone said.

Harvick, a 21-time winner in the NASCAR Sprint Cup Series, and his wife, DeLana, are co-owners of Kevin Harvick Inc., which recently shifted its focus from racing operations to professional athlete management. Cerrone joins NASCAR’s Harvick and Jeff Burton, and pro golfer Jason Gore as KHI-represented athletes.

“We’ve been looking for that next niche, and I think we’re kind of dabbling our toe in the water to make sure we get the foundation set up right,” Harvick said of his first MMA client. “We’ll look to develop good relationships and see where it goes from there.”

Cerrone (20-5 MMA, 7-2 UFC), ranked No. 11 in the USA TODAY Sports/MMAjunkie.com MMA lightweight rankings, thinks KHI brings a level of professionalism and experience in dealing with blue-chip sponsors. By bringing them into the sport, he thinks it could prove beneficial not only to his own cause but also to his fellow fighters, whose income is often significantly impacted by sponsorship agreements.

“That’s what I think we need in the sport,” Cerrone said. “We don’t need, ‘Hey, my brother knows a little bit about fighting. He can manage you.’ I see a lot of that in the fight game — guys that know nothing but think they can make a dime by just managing people, and it’s crazy to see. In the NFL, you don’t just have your uncle call up the NFL and say, ‘Oh, I need to do a Nike deal.’ That happens a lot in MMA.

“I’m really excited and looking forward to what new sponsorships KHI can bring. If they bring a big sponsor for me, it opens it up for everybody, just like Jon Jones did with Nike. Hopefully we’ll see new sponsors come into the sport and maybe new agencies and representatives as well.”

Cerrone is scheduled to face Rafael dos Anjos (19-6 MMA, 8-4 UFC) on Aug. 28 at a UFC on Fox Sports 1 event at Indianapolis’ Bankers Life Fieldhouse. Harvick is expected to attend.

“The most important thing is to make sure we do this right in the beginning,” Harvick said. “It’s going to be fun, and we’re looking forward to it. I can’t wait to get to Indianapolis to watch ‘Cowboy’ fight.”

For more on UFC on FOX Sports 1 2, stay tuned to the UFC Rumors section of the site.

(Pictured: Kevin Harvick)

view original article >>
Report here if this news is invalid.

Related News

Watch MMAjunkie Radio here (1 p.m. ET) with UFC welterweight Jake Ellenberger

  • 28 days ago
  • 2 views

MMAjunkie Radio kicks off today at 1 p.m. ET (10 a.m. PT) with guest Jake Ellenberger.Filed under: News, UFC read news >>

UFC Confirms Fabricio Werdum vs. Alistair Overeem and Robbie Lawler vs. Donald Cerrone | MMAWeekly.com

  • 26 days ago
  • 10 views

Neither fight cam a surprise, but the UFC on Wednesday confirmed two marquee bouts for its UFC 213 fight card slated for International Fight Week. read news >>

Reminder: 'Countdown to UFC 211: Miocic vs. Dos Santos 2' debuts today on FS1

  • 22 days ago
  • 61 views

As a reminder, the UFC’s traditional pre-event show returns today with the debut of “Countdown to UFC 211: Miocic vs. Dos Santos 2” on FS1.Filed under: News, UFC read news >>

Longtime UFC veteran Nik Lentz announces departure from American Top Team, figuring out future plans

  • 26 days ago
  • 6 views

Nik Lentz today announced he’s no longer a part of American Top Team in Coconut Creek, Fla., ending a five-year relationship with the famed MMA training center.Filed under: News, UFC read news >>

UFC 211: Miocic vs Dos Santos 2 Fantasy Cheat Sheet

  • 22 days ago
  • 3 views

In today's fantasy preview, we'll break down all the big fights in Saturday night's UFC 211: Miocic vs Dos Santos 2 and tell you who has the edge. read news >>

Watch MMAjunkie Radio here (1 p.m. ET) with UFC 211's Junior Dos Santos, Zach Makovsky

  • 20 days ago
  • 2 views

MMAjunkie Radio kicks off today at 1 p.m. ET (10 a.m. PT) with guests Junior Dos Santos and Zach Makovsky.Filed under: News, UFC read news >>

Today's JDS knows his best skill: a punch to the face

  • 21 days ago
  • 1 views

As he prepares for his UFC 211 rematch with Stipe Miocic this Saturday in Dallas, former heavyweight champion Junior Dos Santos has no problem revealing the game plan that he hopes will allow him to read news >>

Joseph Benavidez says he's injured, out of UFC Fight Night 110 bout vs. Ben Nguyen

  • 19 days ago
  • 2 views

Joseph Benavidez today announced he has suffered an undisclosed injury, which has forced him to withdraw from his fight against Ben Nguyen at UFC Fight Night 110.Filed under: News, UFC read news >>

Video: Watch today's UFC 211 ceremonial weigh-ins live on MMAjunkie at 7 p.m. ET

  • 17 days ago
  • 9 views

DALLAS – UFC 211 ceremonial fighter weigh-ins take place today, and you can catch a live video stream of the proceedings here on MMAjunkie at 7 p.m. ET (4 p.m. PT).Filed under: News, UFC, Videos read news >>

Video: Watch today's star-studded UFC Summer Kickoff press conference at 5:30 p.m. ET

  • 17 days ago
  • 30 views

DALLAS – Prior to today’s UFC 211 ceremonial weigh-ins, you can watch today’s star-studded UFC Summer Kickoff press conference here on MMAjunkie at 5:30 p.m. ET (2:30 p.m. PT).Filed under: News, UFC, read news >>