UFC LogoThe UFC returned to Brazil little more than a year ago, and already the South American country is quickly becoming the honey hole of mixed martial arts.

Consider that the recent UFC 153: Silva vs. Bonnar event in Rio de Janeiro drew a reported audience of 12 million households on Globo TV, according to Brazilian MMA news site Tatame.com.

That dwarfs the UFC’s best draws on television in the United States. Even the first UFC on Fox, which was a special event featuring the heavyweight championship between Cain Velasquez and Junior dos Santos, drew just 5.7 million viewers in comparison.

UFC 153’s 12 million households reportedly equates to more than 20 million viewers. UFC 147 in June reportedly drew more than 23 million viewers.

Even The Ultimate Fighter Brasil averaged in the neighborhood of 10 million viewers per episode, while its American counterpart has struggled to hit the 1 million mark during its current run.

In short, Brazil is a hotbed for the promotion. It only reinforces how important the global market is for the promotion, while its prospects have seemed to stagnate a bit as of late in the U.S.

The UFC intends to operate more events in Brazil in 2013, of course, but is also considering a localized “Fight Night” type series of smaller events in the country, much like it has bandied about a similar idea for Japan.

Canada is also one of the promotion’s greatest emerging markets, and India is quickly becoming a major focal point as well, both at the top of the list to receive international version of TUF.

So while things may have plateaued recently for the UFC in the U.S., the company’s focus on the global market has only just begun, and appears to provide ample opportunity for continued growth.

Stay tuned to MMAWeekly.com for all of your UFC news and updates.

view original article >>
Report here if this news is invalid.

Related News

Joanna Jedrzejczyk Hints at Upcoming UFC Title Defense | MMAWeekly.com

  • 25 days ago
  • 19 views

The UFC has some upcoming fight cards to fill, and it appears one of them is going to feature strawweight champion Joanna Jedrzejczyk's return to the Octagon. read news >>

Is the UFC's women's bantamweight division set for a return to nicer, bleaker days?

  • 21 days ago
  • 7 views

The next UFC women’s bantamweight title fight appears to be set, but as champion Amanda Nunes faced off with Valentina Shevchenko after UFC on FOX 23, one didn’t get the sense that we were looking at read news >>

Citing brain scan abnormality, UFC women's strawweight Aisling Daly announces retirement

  • 20 days ago
  • 15 views

Citing an abnormality that showed up on a recent brain scan, UFC women’s strawweight Aisling Daly today announced her retirement from MMA. Filed under: News, UFC read news >>

UFC Fight Night 104 pre-fight facts: 'The Korean Zombie' finally returns

  • 18 days ago
  • 71 views

The UFC’s annual Super Bowl weekend event takes place Saturday, with this year’s festivities at Toyota Center in Houston. Check out all of the pre-event facts for UFC Fight Night 104.Filed under: Fea read news >>

UFC Issues Statement Addressing Controversial Travel Ban Executive Order | MMAWeekly.com

  • 19 days ago
  • 204 views

The UFC issued a statement addressing U.S. President Trump's recent executive order instituting a travel ban. read news >>

Carmouche out, Gina Mazany meets McMann at UFC Fight Night 105, Quinones-Volkanovski added

  • 16 days ago
  • 7 views

The lineup for the UFC’s return to Nova Scotia, Canada, later this month has taken on some late changes. Filed under: News, UFC read news >>

Valentina Shevchenko or 145 next? UFC champ Amanda Nunes lays out her game plan

  • 15 days ago
  • 24 views

HOUSTON – UFC women’s bantamweight champion Amanda Nunes appears to have backed away from a plan to immediately challenge for the soon-to-be-realized featherweight belt. Filed under: Featured, Featur read news >>

Video: UFC 208 media day face-offs, including historic title fight and an MMA legend

  • 11 days ago
  • 6 views

BROOKLYN, N.Y. – The UFC’s newest division will crown a champion at Saturday’s UFC 208, and the ladies set to contest that women’s featherweight belt came face to face today at the host venue.Filed u read news >>

UFC 208 pre-fight facts: Holly Holm chases championship history in Brooklyn

  • 12 days ago
  • 5 views

The birth of the UFC’s 11th weight class begins Saturday at UFC 208, which will crown the organization’s inaugural women’s featherweight champion. Check out 65 pre-fight facts for UFC 208 inside.File read news >>

Former Bellator champ Will Brooks meets Charles Oliveira at UFC 210 in Buffalo

  • 7 days ago
  • 3 views

The UFC’s return to upstate New York in April has a new lightweight bout set for the lineup.Filed under: News, UFC read news >>