MENU
#Conor McGregor #UFC 216 #Tony Ferguson #GSP #Nate Diaz #Kevin Lee #Nick Diaz #Michael Bisping #Holly Holm #Fight Night Rotterdam #Demetrious Johnson #Anderson Silva #Jose Aldo


Las Vegas – UFC® today announced a multi-year partnership with Brazilian event operator IMM. As one of the leading businesses in the industry, IMM, a joint venture between Mubadala Development and WME|IMG, will oversee event operations for all UFC Brazil events beginning in 2017 as well as sponsorship and ticket sales in-market via their TUDUS platform.

Following UFC’s acquisition by sports, entertainment and fashion powerhouse WME | IMG in July 2016, the organizations have been working together diligently around the globe to leverage partnerships and capitalize on a broader network of business opportunities to continue to grow the world’s leading MMA brand. This new partnership will see IMM CEO Alan Adler returning to work on the UFC business, which he successfully did with IMX for several years. Philippe Menezes, UFC’s Director of Events in Brazil, will transition to IMM and continue to oversee the Brazilian UFC events, providing fans with the same world-renowned experiences they have come to expect.

“UFC is excited to be working with Alan and IMM again and will continue to deliver world-class live events for our fans in Brazil,” UFC Senior Vice President of International Joe Carr said. “The partnership will enhance our sponsorship and ticketing capabilities in this market, while allowing the UFC team in Sao Paulo to refocus its efforts on brand growth, content creation, and local athlete development.”

“We are very excited to be working with UFC again, as we did from 2010 to 2013, when the brand was re-launched in Brazil,” IMM CEO Alan Adler said. “For us, UFC is a world class asset, a perfect combination of sport and entertainment and has total harmony with our goal of offering unique experiences to the fans. Furthermore, we will identify brands and products that elevate the sport and bring awareness in our country through a complete platform of activations.”

Founded in 2011, IMM oversees several leading sports, music and arts events such as the Rio Open tennis tournament, Rock in Rio music festival, PGA golf event, Cirque du Soleil and NBA pre-season games.

UFC’s first event in Brazil is scheduled for March 11 in Fortaleza. For the latest information on bouts for this event, please visit www.ufc.com. All bouts live and subject to change

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

UFC Announces New Partnership with BODYARMOR

  • 13 days ago
  • 1 views

UFC®, the world’s premier mixed martial arts organization, today announced a multi-year partnership with BODYARMOR® Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Dr read news >>

UFC cites 'medical concerns,' pulls Mark Hunt from UFC Fight Night 121 in favor of Fabricio Werdum

  • 7 days ago
  • 14 views

UFC officials today announced that Mark Hunt will no longer compete in the promotions’s return to Australia.Filed under: News, UFC read news >>

UFC Signs New Beer Sponsor Following the End of Deal with Bud Light | MMAWeekly.com

  • 8 days ago
  • 29 views

The UFC has inked a multi-year, multi-million deal with Modelo Especial to serve as the official beer sponsor of the organization in the United States starting in 2018. The deal comes as the UFC's cu read news >>

'TUF 25' winner Jesse Taylor accepts 1-year suspension for clomiphene

  • 4 days ago
  • 37 views

UFC anti-doping partner USADA today announced Jesse Taylor has accepted a one-year suspension after an out-of-competition drug test found clomiphene in his system.Filed under: Featured, News, UFC read news >>

Robbie Lawler vs. Rafael dos Anjos headlines UFC on FOX 26 in Winnipeg

  • 5 days ago
  • 9 views

The UFC announced today that Robbie Lawler will take on Rafael dos Anjos in the headliner for UFC on FOX 26.Filed under: News, UFC read news >>

Corey Anderson wants Patrick Cummins to deal with staph infection, still fight at UFC 217

  • 20 hours ago
  • 4 views

Patrick Cummins announced he is withdrawing from UFC 217, which doesn’t sit well with Corey Anderson.Filed under: News, UFC read news >>

Nik Lentz Withdraws from UFC 216 Fight vs. Will Brooks with Medical Issue

  • 11 days ago
  • 5 views

The UFC announced Friday that Nik Lentz has withdrawn from his scheduled lightweight bout with Will Brooks at UFC 216 on Saturday due to "medical issues." Combat Press reported that Lentz's withdrawa read news >>

UFC 216 draws announced attendance of 10,638 for $677,999.50 live gate in Las Vegas

  • 10 days ago
  • 6 views

Saturday’s UFC 216 event drew an announced attendance of 10,638 and a live gate of $677,999.50.Filed under: News, UFC read news >>

Jenel Lausa signs to fight Eric Shelton at UFC Fight Night 121 in Australia

  • 15 days ago
  • 12 views

A flyweight bout between Jenel Lausa and Eric Shelton is the latest addition to November’s UFC Fight Night 121 lineup in Australia.Filed under: News, UFC read news >>

UFC Fight Night 117 draws reported 8,571 attendance in Japan

  • 25 days ago
  • 13 views

Friday’s UFC Fight Night 117 event drew an announced attendance of 8,571 in Japan. Filed under: News, UFC read news >>