UFC on Fuel TV LogoFuel TV’s success as the flagship for UFC programming continued in August, as the network reported on Tuesday that it hit its highest peak audience ever, as well as had its most watched UFC Prelims broadcast ever, during the month.

The UFC on Fox 4 preliminary bouts, which aired on Fuel TV on Aug. 4, marked a high point of 328,000 total viewers during the 7:45 p.m. ET to 8:00 p.m. ET quarter hour, according to Nielsen Media Research. That is the largest peak audience the network has ever recorded.

The UFC on Fox 4 Aug. 4 preliminary broadcast also accounted for an average of 194,000 total viewers over the course of its three-hour timespan. That represents the most watched UFC prelims ever on Fuel TV, since its inception in January of this year with the prelims for UFC on Fox 2.

Those two high points in August put an exclamation point on another solid month for Fuel TV. The growth of the action sports network was a key aspect in the UFC’s television deal with the Fox family of networks that began in January. The intent was to make Fuel TV the flagship for UFC programming in an effort to build its audience, which had often been measured in the tens of thousands at the best of times prior to adding the UFC into the mix.

Thus far, the strategy has paid off well.

In 2012, Fuel TV’s ratings have outperformed the corresponding week in 2011 for 35 weeks and eight months straight since the beginning of the year.

“It’s been exciting to see eight consecutive months of incredible ratings growth at Fuel TV,” said George Greenberg, the network’s Executive Vice President and General Manager. “We’re thrilled with our partnership with the UFC and the power its programming has to attract huge and loyal audiences on a daily basis. With more live fights coming up in September and through the end of the year, we’re confident our viewership growth will continue.”

August accounted for 408 hours of UFC programming, the second-most of the year, compared to July’s 480 hours.

Some other Fuel TV August highlights:

– August 2012 was up +50% in Total Viewers and +150% in M18-49 vs. August 2011

– Prime time finished up +157% in Total Viewers and +189% in M18-49 vs. August 2011

– Live UFC Prelims on FUEL TV on Saturday, August 4 was the network’s most-watched prelims ever with 194,000 Total Viewers

– On August 4, the UFC Prelims on FUEL TV viewership peaked from 7:45 PM ET – 8:00 PM ET with 328,000 Total Viewers, the network’s largest peak ever

– It was the network’s second most-watched show among M18-49 and fifth most-watched program of all time

– On August 4, the UFC Prelims on FUEL TV contributed to the network’s most-watched Saturday prime on both Total Viewers and M18-49

– August 4 was the network’s second most-watched Saturday among M18-49 and third most-watched Saturday on Total Viewers

– For the first eight months of 2012, prime time viewership is +164% vs. 2011

– Since January 1, the network’s total day viewership is up +91% compared to 2011

Stay tuned to MMAWeekly.com for more UFC news and updates.

view original article >>
Report here if this news is invalid.

Related News

Twitter reacts to Valentina Shevchenko’s submission of Pena, confrontation with Nunes at UFC on FOX 23

  • 27 days ago
  • 7 views

Valentina Shevchenko continued to thrive in the UFC women’s bantamweight division when she earned her second consecutive FOX-televised main event victory on Saturday at UFC on FOX 23.Filed under: Fea read news >>

UFC on FOX 23 post-fight facts: Francis Ngannou overtakes lead for consecutive UFC finishes

  • 26 days ago
  • 5 views

For the first time since UFC on FOX 4 in August 2012, every fight on a FOX-televised main card ended in a stoppage. As we learn in the post-event facts, Francis Ngannou’s knockout set a new high amon read news >>

Lineup, broadcast plans set for next month's UFC 209 with two title fights

  • 3 days ago
  • 7 views

The 10-fight broadcast lineup for next month’s double-title UFC 209 event has been finalized.Filed under: News, UFC read news >>

UFC on FOX 23 medical suspensions: Headliner Julianna Pena among possible 6-month sits

  • 24 days ago
  • 8 views

UFC on FOX 23’s Julianna Pena came up short in her bid to earn a title shot, and she may now have to sit out a potential six months to compete again.Filed under: News, UFC read news >>

UFC heads to Kansas City for first time for UFC on FOX 24, including Namajunas-Waterson

  • 13 days ago
  • 2 views

A marquee women’s strawweight bout will take place at UFC on FOX 24 in April when former UFC title challenger Rose Namajunas takes on former Invicta FC champ Michelle Waterson.Filed under: News, UFC read news >>

Watch the UFC on Fox 23 Post-Fight Press Conference Live Following the Event | MMAWeekly.com

  • 27 days ago
  • 19 views

Watch the UFC Fight Night 23 post-fight press conference streaming live from the Pepsi Center in Denver following the the event. read news >>

Here's the new trailer and latest fight card for 'UFC Fight Night 107: Manuwa vs. Anderson'

  • a day ago
  • 9 views

The UFC returns to the U.K. next month for “UFC Fight Night 107: Manuwa vs. Anderson.” Check out the new trailer and latest fight card.Filed under: News, UFC, Videos read news >>

Cage Captions: UFC on Fox Denver | FIGHTLAND

  • 25 days ago
  • 12 views

Based on hundreds of painstaking hours of research and data, Cage Captions combines statistics gathered from virtually every UFC fight along with as many walkout songs as humanly possible. read news >>

UFC on FOX 23's Jason Knight says Doo Hoo Choi callout a 'compliment,' but will take any fight

  • 24 days ago
  • 3 views

Fresh off an impressive submission over Alex Caceres at UFC on FOX 23, welterweight Jason Knight told MMAjunkie Radio he considers his callout of slugger Doo Ho Choi “a compliment” and hopes the prom read news >>

How to Watch UFC 208: Holm vs de Randamie

  • 13 days ago
  • 1 views

International broadcast listings for UFC 208: Holm vs de Randamie read news >>