UFC on Fox 3 earned an average of 2.4 million viewers on Saturday night, a stark decrease from both of the promotion’s previous efforts on the network.

Sherdog.com confirmed the figure Tuesday with an industry source. The May 5 event took place at the Izod Center in East Rutherford, N.J., and was highlighted by Nate Diaz’s second-round submission of Jim Miller in their lightweight main event. The broadcast also showcased Johny Hendricks, Alan Belcher and Lavar Johnson, who bested Josh Koscheck, Rousimar Palhares and Pat Barry, respectively.

The event’s average viewership represents a drop of 2 million viewers when compared to January’s UFC on Fox 2, which attracted 4.7 million observers. The UFC’s inaugural effort on Fox this past November averaged 5.7 million viewers, an all-time high for mixed martial arts on network television.

Competing with both the NBA playoffs and the Floyd Mayweather-Miguel Cotto boxing undercard, the two-hour UFC on Fox 3 broadcast averaged a 1.6 rating in the male 18-34 demographic, also a decline from the promotion’s first two Fox outings, which averaged ratings of 4.3 and 3.2, respectively.

UFC on Fox 4 is expected to take place Aug. 4 at the Staples Center in Los Angeles and will likely be headlined by a middleweight contest between former Bellator champion Hector Lombard and fellow heavy-hitter Brian Stann.

view original article >>
Report here if this news is invalid.

Related News

UFC on FOX 23 draws announced attendance of 13,233 for live gate north of $1 million in Denver

  • 23 days ago
  • 1 views

DENVER – Today’s UFC on FOX 23 event drew an announced attendance of 13,233 for a live gate of $1,020,434.Filed under: News, UFC read news >>

Valentina Shevchenko Submits Juliana Pena (UFC Denver Highlights) | MMAWeekly.com

  • 23 days ago
  • 20 views

Check out Valentina Shevchenko submit Julianna Pena by armbar at UFC on FOX 23: Shevchenko vs. Pena in Denver. read news >>

UFC on FOX 23 video highlights: Valentina Shevchenko vs. Julianna Pena

  • 23 days ago
  • 6 views

People may have been picking Valentina Shevchenko to beat Julianna Pena. But no one was really expecting her to get it done on the ground.Filed under: News, UFC, Videos read news >>

Jorge Masvidal Stops Donald Cerrone with Punches (UFC Denver Highlights) | MMAWeekly.com

  • 23 days ago
  • 18 views

Watch Jorge Masvidal's second-round finish of Donald "Cowboy" Cerrone at UFC on FOX 23: Shevchenko vs. Pena in Denver. read news >>

Watch Francis Ngannou Finish Andrei Arlovski (UFC Denver Highlights) | MMAWeekly.com

  • 23 days ago
  • 9 views

Check out Francis Ngannou's quick finish of former champion Andrei Arlovski at UFC on FOX 23: Shevchenko vs. Pena in Denver. read news >>

Pena vs. Shevchenko Results: Winner and Reaction from UFC on Fox 23

  • 23 days ago
  • 6 views

With Ronda Rousey's career possibly over, the UFC women's bantamweight division is officially trying to move on. The first step in doing so? Determining the next challenger for reigning champion Aman read news >>

UFC on Fox 23 Results: The Real Winners and Losers from Denver Fight Card

  • 23 days ago
  • 4 views

If you slumbered on UFC on Fox 23, you missed a title eliminator bout, one of the best action fights possible in the welterweight division and the most exciting prospect in the heavyweight division. read news >>

UFC on FOX 23 video highlights: Jorge Masvidal vs. Donald Cerrone

  • 23 days ago
  • 28 views

It took something special to shut down Donald Cerrone’s yearlong run at welterweight. And that turned out to be Jorge Masvidal.Filed under: News, UFC, Videos read news >>

Jason Knight Taps Out Alex Caceres (UFC Denver Highlights) | MMAWeekly.com

  • 23 days ago
  • 2 views

Check out Jason Knight's rear-naked choke submission of Alex Caceres at UFC on FOX 23: Shevchenko vs. Pena in Denver. read news >>

UFC on FOX 23 video highlights: Francis Ngannou vs. Andrei Arlovski

  • 23 days ago
  • 15 views

Is Francis Ngannou ready for the next level of heavyweight opponent? The answer likely is: Oui. Filed under: News, UFC, Videos read news >>