Dana White UFC Fan Expo 2013-LogoWith The Ultimate Fighting Championship’s twentieth anniversary event rapidly approaching, the history of the organization and its path from sports’ greatest spectacle to mainstream acceptance has been a walk down nostalgia lane for many, while others are seeing the road to recognition for the first time.

Once banned from television, today the UFC is an international sports juggernaut with its own reality series, offices around the world, and events held on nearly a weekly basis.

For hardcore fans, the question was never if mixed martial arts would make it, but when? After the success of the first season of The Ultimate Fighter in 2005, the when was answered, and the questioned turned to, how big could the sport get? Will it ever be on the level of the NFL, MLB, the NBA or NASCAR?

UFC president Dana White believes the sport is beginning to receive the recognition of a major sport, but still doesn’t consider it mainstream.

“I think we’re starting to get there now,” said White on a recent media conference call. “I don’t think we’re mainstream yet. I really don’t. I know people disagree with me when I say that. But I think we’re starting to be looked at as one of the major sports now.

“If you look at what we’ve done on television, it’s pretty amazing, and our live events, what we do at venues. It would be tough to not call us one of the major sports,” added the UFC president.

The definition of mainstream may differ depending on who you ask.  It’s not just having a longterm network television deal and generating advertising dollars from companies like Bud Light and Harley Davidson to White.  It’s not just having athletes sponsored by traditional sports sponsorships like Nike, Reebok and Gatorade.

“To me, mainstream is when you walk down a street in any city anywhere and everybody knows what you are, and we’re not (there yet.)”

view original article >>
Report here if this news is invalid.

Related News

Ronda Rousey's Future with UFC Commented on by Dana White on 'UFC Unfiltered'

  • 21 days ago
  • 47 views

Following consecutive decisive losses, UFC President Dana White believes Ronda Rousey may never again step foot inside the Octagon. On the latest episode of UFC.com's UFC Unfiltered (h/t Dann Stupp o read news >>

Dana White Recaps UFC on FOX 23: Not a Fan of Cerrone Going Back-to-Back | MMAWeekly.com

  • 22 days ago
  • 348 views

UFC president Dana White recapped an exciting UFC on FOX 23, where several title contenders emerged. read news >>

Jorge Masvidal says Demian Maia turned down fight. The good news? Neil Magny is his huckleberry

  • 19 days ago
  • 52 views

UFC President Dana White on Tuesday said after Nick Diaz turned down a rematch with ex-champ Robbie Lawler, he planned to make a fight between Diaz and welterweight contender Demian Maia.Filed under: read news >>

Dana White Admits UFC Created Women's 145 Division for Cris Cyborg | MMAWeekly.com

  • 19 days ago
  • 39 views

UFC president Dana White has admitted that he created the women's featherweight division for Cris Cyborg. Now that she's on the sidelines, what comes next? read news >>

UFC President Dana White on 'TUF 8' winner: 'Bellator is a good place for Ryan Bader'

  • 17 days ago
  • 241 views

HOUSTON – The most tenured light heavyweight fighter in UFC history officially will be taking his talents elsewhere. Filed under: Bellator, News, UFC read news >>

Demian Maia Issues Statement on Waiting for UFC Title Shot | MMAWeekly.com

  • 18 days ago
  • 109 views

Demian Maia believes he is next in line for a UFC welterweight title shot and is willing to wait for it. read news >>

On Conor McGregor, Floyd Mayweather, and our bottomless appetite for 'saying crazy (expletive)'

  • 21 days ago
  • 38 views

Conor McGregor and UFC President Dana White both took turns "saying crazy (expletive)" about a potential showdown with retired boxing champ Floyd Mayweather Jr. recently. Somehow, that's become a cot read news >>

Dana White promises extra cash for UFC on FOX 23's unofficial 'Fight of the Night'

  • 21 days ago
  • 37 views

At this past Saturday’s UFC on FOX 23 event, the night’s four main-card winners were all deservedly presented with $50,000 “Performance of the Night” bonuses. But a pair of welterweights will also be read news >>

UFC boss Dana White watched Ortiz-Sonnen at Bellator 170 – and 'there's no way in hell' it was fixed

  • 20 days ago
  • 120 views

We’re 10 days removed from Tito Ortiz’s submission of Chael Sonnen in his retirement fight at Bellator 170, and there’s still just a little bit of talk left over for it. Filed under: Bellator, Featur read news >>

Nick Diaz Turned Down Rematch with Robbie Lawler | MMAWeekly.com

  • 19 days ago
  • 47 views

UFC president Dana White offered Nick Diaz a fight against former welterweight champion Robbie Lawler and Diaz turned down the fight. read news >>