MENU
#UFC Fight Night 117 #UFC Fight Night 52 #Bellator 183 #Jessica Andrade #Claudia Gadelha #Ovince St. Preux #Gokhan Saki #Paul Daley #Lorenz Larkin #Fight Night Pittsburgh #Roy Nelson #Yushin Okami


It's probably not a coincidence that the two best ratings FX has gotten for UFC shows came after UFC programming was no longer shown on rival Spike. 

The UFC 156 preliminary bouts on FX on Saturday set several ratings marks on the network, including most total viewers (1.897 million) and most in several key demographics. 

Chuck Saftler, the executive vice president of FX, said the viewership is the largest for a preliminary show the UFC has ever done, including when it was on Spike.

UFC on FX 7 on Jan. 19 in Brazil attracted 1.86 million viewers, which was then the most-watched fight card ever on FX. That number surpassed the UFC 148 preliminaries on FX, which were watched by 1.82 million people.

But since 2013 began, FX has gotten 1.86 million, 1.2 million and 1.897 million viewers on the three UFC cards it aired.

[Also: Frankie Edgar's best option may be a drop to bantamweight]

Saftler said there isn't as much confusion in the marketplace about where to find UFC programming as there was in 2012. In 2012, all live UFC programming moved from Spike to the Fox Networks (Fox, FX and Fuel), but Spike retained the right to air repeat UFC content through the end of the year.

Now, all UFC content is exclusive to the Fox networks, while Spike broadcasts Bellator fights.

Saftler said what he called a great main card at UFC 156 helped FX, but said he believed the primary reason for the uptick is that fans have finally learned where to find the UFC content.

"Probably most importantly, it took about a year for people to understand that UFC had moved from Spike to Fox and specifically for prelims, FX," Saftler said. "That was not easy messaging because for a year, Spike was still putting on repeats of UFC product. I think that was confusing people [as to] where they could find UFC product in general.

"Now, it's very clear and specific that people will find their UFC product on FX or Fuel and Fox. The messaging is cleaner, simpler and more specific and viewers are figuring that out."

[Also: Anthony Pettis granted fight against featherweight champ Jose Aldo]

Saturday's show was a winner for FX in many regards. It set network highs for most viewers among males 18-49 (953,000), people 18-34 (759,000) and males 18-34 (556,000). It got its second-best performance among people 18-49 (1.27 million), trailing only the UFC 148 prelims (1.297 million) in that category.

FX was the No. 1 network in primetime Saturday, including broadcast and cable, among males 18-34 (485,000) and people 18-34 (688,000). FX's primetime lineup on Saturday was UFC 156 prelims from 8-10 p.m. ET and then Iron Man 2 at 10 p.m. ET.

Saftler called the UFC's performance on FX "incredibly heartening and satisfying." He said the next barrier will be for FX to clear two million total viewers and one million males 18-49.

That will be significant for the UFC in terms of being able to familiarize its fan base with new fighters. Saturday's fights on FX included Tyron Woodley, Bobby Green and Isaac Vallie-Flagg, who had fought in Strikeforce previously.

MMA video on Yahoo! Sports:
Other popular content on Yahoo! Sports:
Video: Is Michigan State a title contender?
Video: Warriors 'dark horse' in West
Super Bowl champ Ray Lewis performs one last signature dance
No reason for Detroit Tigers to regress

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

UFC Fight Night 115's Alexander Volkov credits Russian media for making Stefan Struve fight

  • 23 days ago
  • 25 views

To hear Alexander Volkov tell it, the Russian media is why he’s facing Stefan Struve at UFC Fight Night 115 – not that he was opposed.Filed under: News, UFC read news >>

CSAC executive director: UFC champ Jon Jones situation 'doesn't make any sense'

  • 24 days ago
  • 819 views

Why would Jon Jones fail a pre-fight drug test that he knew about while passing two surprise tests weeks earlier? Could a tainted supplement really be to blame, or did he take one thing thinking it w read news >>

The Question: Should Conor McGregor Quit MMA for Boxing?

  • 24 days ago
  • 4 views

Should he or shouldn't he? The UFC's biggest superstar, Conor McGregor, just pocketed $30 million for one night of work as a professional boxer. Taking home at least 10 times what he's ever made in a read news >>

'UFC on the Fly': behind the scenes with hard-working Leon Edwards before UFC Rotterdam

  • 24 days ago
  • 8 views

Go behind the scenes with England’s Leon Edwards ahead of his UFC Fight Night 115 fight in Rotterdam against Bryan Barberena.Filed under: Blue Corner, Featured Videos, News, UFC, Videos read news >>

UFC champ Demetrious Johnson: Mayweather-McGregor hoopla can't take away from my history

  • 24 days ago
  • 12 views

Demetrious Johnson doesn’t care if his upcoming fight promotion has taken a backseat to Mayweather-McGregor.Filed under: Featured, News, UFC read news >>

Rory MacDonald's all-caps Reddit AMA included a Robbie Lawler PED accusation

  • 24 days ago
  • 227 views

Former UFC welterweight title challenger and current Bellator contender Rory MacDonald didn’t hold back during today’s Reddit AMA.Filed under: Bellator, Blue Corner, Featured Videos, News, UFC read news >>

Amanda Nunes knows UFC is punishing her with co-main demotion, isn't worried about it

  • 24 days ago
  • 15 views

The women’s bantamweight champion simply plans on going out and defending her title at UFC 215.Filed under: Featured, News, UFC read news >>

UFC 215: Demetrious Johnson vs Ray Borg Media Call (FULL Audio) | MMAWeekly.com

  • 24 days ago
  • 11 views

Listen in on the UFC 215: Johnson vs. Borg media conference call featuring Demetrious Johnson, Ray Borg, Amanda Nunes, and Valentina Shevchenko. read news >>

Watch Alexander Volkov's One-Sided Win Over Roy Nelson (UFC Rotterdam Free Fight) | MMAWeekly.com

  • 23 days ago
  • 31 views

Watch Alexander Volkov's one-sided win over Roy Nelson. read news >>

Talita Oliveira not above UFC jitters ahead of last-minute debut: 'I'll be extremely stressed'

  • 23 days ago
  • 4 views

Despite a last-minute call to meet Marion Reneau in Rotterdam, Brazil’s Talita de Oliveira was “euphoric” to hear she’d made it to the UFC.Filed under: News, UFC, Videos read news >>