According to a press-release from the International Fight League, Throwdown has become “the official energy drink, fight gloves, and ring of the IFL.” This looks to be solid move for Throwdown Industries as it continues to grow within the MMA community. Both parties have much to say on this newly-found partnership:

“We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family,” said IFL CEO Jay Larkin. “The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future.”

“Throwdown and Cott [one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider] add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown’s global leadership position in supporting MMA” added Throwdown President Mike McIntyre.

Throwdown and Cott Corporation are set to launch a activation platform for retail at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. The campaign will launch around the time of the IFL’s next event on Friday, April 4, at the IZOD Center in East Rutherford, New Jersey.

view original article >>
Report here if this news is invalid.

Related News

Bellator 171 live video stream and official results (7 p.m. ET)

  • 26 days ago
  • 54 views

Bellator 171 takes place today, and you can join us for a live video stream and official results beginning at 7 p.m. ET (4 p.m. PT).Filed under: Bellator, News, Videos read news >>

UFC on FOX 23 official weigh-in video, photos: Fight card set for return to UFC's birth city

  • 26 days ago
  • 6 views

LAKEWOOD, Colo. – The official weigh-ins are complete for the UFC’s return to Denver, the city that hosted the promotion’s first event more than 13 years ago.Filed under: Featured, Featured Videos, N read news >>

UFC Fight Night 104 weigh-in results: Bermudez (145.5) and Jung (145.5) official, Rawlings off mark

  • 19 days ago
  • 24 views

DENVER – MMAjunkie was on scene and reporting live from today’s early and official UFC Fight Night 104 fighter weigh-ins, where all but one fighter was on the mark for Saturday’s card.Filed under: Fe read news >>

UFC Fight Night 104 official weigh-in photos, video: Fighters get big-game ready in Houston

  • 19 days ago
  • 42 views

HOUSTON – The official weigh-ins are complete for the UFC’s return to Houston on the eve of Super Bowl LI in the nation’s fourth largest city. Filed under: Featured, Featured Videos, News, Photo Gall read news >>

UFC Fight Night 104 video highlights: James Vick vs. Abel Trujillo

  • 17 days ago
  • 10 views

James Vick wanted a bounce-back fight after the first official loss of his pro career. He got one in a big way. Filed under: News, UFC, Videos read news >>

Champ Stipe Miocic official for UFC 211 rematch vs. Junior Dos Santos; relive first fight inside

  • 14 days ago
  • 30 views

It’s official: Heavyweight champion Stipe Miocic will headline UFC 211 in Texas against former champ Junior Dos Santos in May. Filed under: Featured, News, UFC read news >>

Watch the UFC 208 Weigh-in Live on Friday at 6 PM ET | MMAWeekly.com

  • 12 days ago
  • 9 views

Watch the UFC 208: Holm vs. de Randamie official weigh-in streaming live on Friday, Feb. 10 at 6 p.m. ET from Brooklyn, New York. read news >>

UFC 212 official for June 3 in Rio de Janeiro with Jose Aldo-Max Holloway headliner

  • 9 days ago
  • 13 views

The UFC will kick off the summer months by figuring out the featherweight pecking order at UFC 212 in Brazil. Filed under: News, UFC read news >>

Gunnar Nelson vs. Alan Jouban official as London's UFC Fight Night 107 co-headliner

  • 8 days ago
  • 7 views

Next month’s UFC Fight Night 107 event has its 13th bout, and this will one is slated as the co-headliner.Filed under: Featured, News, UFC read news >>

Bellator 172 official weigh-in results and live video stream (noon ET)

  • 5 days ago
  • 6 views

SAN JOSE, Calif. – Early and official Bellator 172 weigh-ins take place today, and you can join us for complete results and a live video stream beginning at noon ET (9 a.m. PT).Filed under: Bellator, read news >>