MENU
#Conor McGregor #Cris Cyborg #UFC 211 #Nate Diaz #Bellator 179 #Rory MacDonald #Paul Daley #Angela Magana #Diaz vs. McGregor 2 #Daniel Cormier #Jon Jones


Add another sponsor to the list of brands that UFC fighters may no longer display during events.

Sports drink company Good4U Drinks today announced via its Web site that Zuffa CEO Lorenzo Fertitta informed the brand in an email that they would no longer be welcome at UFC events.

Good4U's American representative, Rick DeBanks, wrote this morning:

“Good4U Drinks is seen by Zuffa as a direct competitor to Xenergy (which is owned by Zuffa) and AMP Energy, which advertises heavily on both WEC events and Spike TV's “The Ultimate Fighter.” Although Good4U are sport drinks and not energy drinks, they have been taking share from these brands.”

DeBanks tempered the news with an explanation of the brand's approach to sponsorship.

“Our marketing strategy with respect to MMA has been to invest in athletes [across multiple] promotions [rather than with a single MMA promotion]. Let's face it; [the fighters] are the ones who go out and bleed for 15 minutes and make the sacrifices that most of us don't see.”

The ban will go into effect during Saturday's UFC 121. Fighters sponsored by the sports drink that will be affected include former middleweight title contender Patrick Cote, Matt Hammill, Chris Camozzi, and Jon Madsen. DeBanks went on to write:

“As much as any other sport, MMA fighters depend on sponsorship. This isn't a cliché; this is a fact. As this decision [to ban Good4U] has just come down today, it will be virtually impossible for [the aforementioned UFC 121 athletes] to find alternate sponsorship.”

The brand's most prominent fighter, Shane Carwin, this morning tweeted his displeasure with the ban:

“Another worthy, great, honorable company supporting fighters banned from the UFC. Thank you for making the road even tougher.”

Carwin later also tweeted a more in-depth response regarding his sponsor's prohibition from UFC events, relaying that he was not “mad” at the UFC, as it was the organization's business decision to make, but that he was disappointed that he would no longer be allowed to wear his sponsor.

DeBanks is by no means declaring war on the UFC, however. This afternoon, the drink representative tweeted that the brand would be “fine,” and that if UFC president Dana White were to overturn the ban in time for UFC 121, Good4U would be “more than happy to donate” drinks for the event.

view original article >>
Report here if this news is invalid.

Related News

Report: Luan Chagas vs. Jim Wallhead booked for UFC 212 in Rio de Janeiro

  • 28 days ago
  • 4 views

The UFC’s lineup for its return to Brazil in June continues to grow with the addition of a welterweight fight. Filed under: News, UFC read news >>

Ex-champ Anderson Silva says he's off UFC 212 lineup

  • 15 days ago
  • 32 views

Former UFC middleweight champion Anderson Silva says he’s no longer part of the UFC 212 card in Rio de Janeiro.Filed under: News, UFC read news >>

Report: Chris Wade meets Frankie Perez in Ring of Combat rematch at UFC on FOX 25

  • 19 days ago
  • 2 views

The UFC’s debut event on Long Island this summer has another fight featuring a local – and it’ll be a rematch.Filed under: News, UFC read news >>

Dana White Admits to Giving Conor McGregor 'Longer Leash' Than Others | MMAWeekly.com

  • 23 days ago
  • 25 views

UFC president Dana White admits that he gives Conor McGregor more leeway than he does other fighters on the fight promotion's roster. read news >>

Report: Once more unto the breach for Vitor Belfort, 'Phenom' gets Nate Marquardt at UFC 212

  • 23 days ago
  • 18 views

At 40, and reportedly on the final fight of his current UFC deal, it appears Vitor Belfort will step into the cage one more time in his native Brazil. Belfort (25-14 MMA, 14-10 UFC) appears to be hea read news >>

Longtime UFC veteran Nik Lentz announces departure from American Top Team, figuring out future plans

  • 20 days ago
  • 5 views

Nik Lentz today announced he’s no longer a part of American Top Team in Coconut Creek, Fla., ending a five-year relationship with the famed MMA training center.Filed under: News, UFC read news >>

Report: Cris Cyborg, Angela Magana Come to Blows at UFC Athlete Retreat

  • 2 days ago
  • 24 views

To the surprise of very few, the UFC Athlete Retreat saw tensions build and eventually erupt on a few different fronts. While some of it was civil, such as Kajan Johnson speaking out against the Reeb read news >>

Misha Cirkunov very surprised 'elite level fighter' Nikita Krylov no longer with UFC

  • a day ago
  • 19 views

The UFC has opted not pursue contract renewals with several notable fighters in recent months. One of the more curious cases was Nikita Krylov, who many believed had a bright future in a thin UFC lig read news >>

Cris Cyborg Explains Why She Punched Angela Magana at UFC Athlete Retreat

  • a day ago
  • 234 views

Cristiane "Cyborg" Justino provided a statement on her official Facebook page regarding her physical altercation with Angela Magana at the UFC Athlete Retreat in Las Vegas this past weekend. Cyborg a read news >>

'Cyborg' posts lengthy rant, suggests UFC bosses setting poor example

  • a day ago
  • 31 views

While she stopped short of directly mentioning anything that happened during an alleged incident at this past weekend’s UFC Athlete Retreat 2017 in Las Vegas, featherweight superstar Cristiane Justin read news >>