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According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis.

The athletic clothing and shoe giant today announced a new partnership with the UFC lightweight champion. It comes a week after the 27-year-old fighter announced a Wheaties sponsorship.

Terms of the Reebok deal were not disclosed.

However, according to today’s announcement, Pettis will help the company promote ZJet, a new running show.

“As a leading fitness brand, Reebok is very excited to team up with UFC lightweight champion Anthony Pettis,” stated Lynch, Reebok’s global vice president of fitness marketing. “MMA fighters are some of the fittest athletes in the world, and Anthony takes training to a whole new level.

“For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit. Running is an integral part of Anthony’s training regime, and we know ZJet will help him to be in the best possible shape ahead of his highly anticipated fight in December.”

Rebook has previously partnered with UFC welterweight champion Johny Hendricks and current Bellator MMA fighter Quinton Jackson.

Pettis (17-2 MMA, 4-1 UFC), a former WEC champion who claimed the UFC belt nearly a year ago, soon coaches opposite Gilbert Melendez (22-3 MMA, 1-1 UFC) on “The Ultimate Fighter 20,” the first all-female season of the UFC’s long-running reality series. The fighters are then slated to fight, most likely in December.

For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.

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