anthony-pettis-reebok

According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis.

The athletic clothing and shoe giant today announced a new partnership with the UFC lightweight champion. It comes a week after the 27-year-old fighter announced a Wheaties sponsorship.

Terms of the Reebok deal were not disclosed.

However, according to today’s announcement, Pettis will help the company promote ZJet, a new running show.

“As a leading fitness brand, Reebok is very excited to team up with UFC lightweight champion Anthony Pettis,” stated Lynch, Reebok’s global vice president of fitness marketing. “MMA fighters are some of the fittest athletes in the world, and Anthony takes training to a whole new level.

“For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit. Running is an integral part of Anthony’s training regime, and we know ZJet will help him to be in the best possible shape ahead of his highly anticipated fight in December.”

Rebook has previously partnered with UFC welterweight champion Johny Hendricks and current Bellator MMA fighter Quinton Jackson.

Pettis (17-2 MMA, 4-1 UFC), a former WEC champion who claimed the UFC belt nearly a year ago, soon coaches opposite Gilbert Melendez (22-3 MMA, 1-1 UFC) on “The Ultimate Fighter 20,” the first all-female season of the UFC’s long-running reality series. The fighters are then slated to fight, most likely in December.

For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.

view original article >>
Report here if this news is invalid.

Related News

UFC Issues Statement Addressing Controversial Travel Ban Executive Order | MMAWeekly.com

  • 22 days ago
  • 204 views

The UFC issued a statement addressing U.S. President Trump's recent executive order instituting a travel ban. read news >>

UFC and OSN sign long-term broadcast partnership

  • 28 days ago
  • 0 views

OSN, the leading pay-TV network in MENA, and UFC®, the world’s premier mixed martial arts organization, have entered an exclusive long-term partnership, making OSN the one-stop destination for UFC fa read news >>

After UFC 208 loss, Phillipe Nover announces MMA retirement and return to school

  • 7 days ago
  • 21 views

After suffering his third straight UFC loss, Phillipe Nover has decided to call it quits on his MMA career.Filed under: News, UFC read news >>

UFC on FOX 23's Nate Marquardt talks staving off retirement, fighting former training partner in Alvey

  • 28 days ago
  • 6 views

DENVER – It wasn’t that long ago that Nate Marquardt was ready to hang up his gloves and move on to something else. Filed under: News, UFC, Videos read news >>

Citing brain scan abnormality, UFC women's strawweight Aisling Daly announces retirement

  • 24 days ago
  • 15 views

Citing an abnormality that showed up on a recent brain scan, UFC women’s strawweight Aisling Daly today announced her retirement from MMA. Filed under: News, UFC read news >>

UFC's James Moontasri, 28, announces MMA retirement

  • 9 days ago
  • 34 views

Nine years after his pro MMA debut, 28-year-old James Moontasri has called it quits on his fighting career.Filed under: News, UFC read news >>

UFC announces New York economic impact study results from UFC 205

  • 10 days ago
  • 0 views

UFC announced results of an economic impact analysis following UFC 205: ALVAREZ vs. McGREGOR. Results of the study concluded the landmark event made significant contributions to the city and state wi read news >>

USADA arbitrator gives UFC's Felipe Olivieri 2-year suspension for testosterone metabolites

  • 29 days ago
  • 7 views

An arbitrator for UFC anti-doping partner USADA has handed lightweight Felipe Olivieri a two-year suspension following his appeal of a positive test, USADA announced todayFiled under: News, UFC read news >>

Valentina Shevchenko tight-lipped on just how she'll beat Julianna Pena at UFC on FOX 23

  • 29 days ago
  • 13 views

Valentina Shevchenko has right-to-the-point answers for just about everything you want to know before her UFC on FOX 23 headliner Saturday.Filed under: News, UFC read news >>

UFC on FOX 23's Aljamain Sterling: People will be very surprised by my process since first loss

  • 28 days ago
  • 9 views

DENVER – Aljamain Sterling believes fans are going to see a different fighter than the one that suffered his first career loss eight months ago when he returns to the octagon on Saturday at UFC on FO read news >>