MENU
#UFC on Fox 26 #Rafael dos Anjos #Robbie Lawler #Mike Perry #Santiago Ponzinibbio #Jared Cannonier #Ricardo Lamas #Josh Emmett #Oluwale Bamgbose #Alessio Di Chirico #Glover Teixeira #Misha Cirkunov #Abel Trujillo #John Makdessi #Julian Marquez


September 5, 2017: Canton, MA – Reebok and UFC® today introduced their new UFC Fight Night Collection, a holistic update to the official UFC athlete fight night apparel that brings a new aesthetic and style combined with an unprecedented standard of customization to the world-famous Octagon®. Drawing on feedback and inspiration from UFC athletes and the greater mixed martial arts community, this new collection features updated versions of the UFC Walkout Jersey, UFC Walkout Hoodie, UFC Octagon Shorts and UFC Walkout Hats.

Headlining the new UFC Fight Night Collection is the Legacy Series – a program that pairs UFC athletes who are either headlining a Pay-Per-View (PPV) event or competing in a championship bout with the Reebok design team to co-design a one-of-a-kind UFC Fight Night Walkout Jersey. This experience will provide each participating UFC athlete with a unique hands-on customization experience that will bring their personality to life while further connecting them with their individual fan base.

“With the new UFC Fight Night Collection, we wanted to give athletes product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through. Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that. We are thrilled to debut our latest iteration of the UFC athlete fight night apparel with the new UFC Fight Night Collection and are committed to constantly reimagining and evolving the Reebok Combat collection to adapt to athlete requirements and appeal to UFC fans,” said Corinna Werkle General Manager Training at Reebok.

“We’re excited to launch the new UFC Fight Night Collection and Legacy Series program leading up to UFC 215, which marks our first-ever event in Edmonton,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “Both collections represent the continued evolution of our fight apparel product lines, offering more advanced performance gear, while providing fight fans a unique offering of jerseys that were designed by some of their favorite UFC athletes. The level of customization with the Legacy Series is unprecedented in the world of professional sports. This program is truly a game changer.”

UFC FIGHT NIGHT COLLECTION UPDATES:
While maintaining country color combinations across the UFC Walkout Hoodie, UFC Octagon Shorts and UFC Walkout Hats, the UFC Fight Night Collection Walkout Jersey has evolved to a more lifestyle-driven look and feel, developed from a relaxed performance cotton fabric that will improve overall comfort and fit.

“The new fit and material is something you notice as soon as you put this gear on. It still offers everything fighters need when it comes to performance, but there’s a new style and attitude to the collection that I’m especially excited about,” said UFC women’s strawweight and Reebok athlete, Paige VanZant.

See images of UFC women’s strawweight champion Joanna Jedrzejczyk, UFC heavyweight champion Stipe Moicic, UFC featherweight champion Max Holloway, UFC women’s strawweight Paige VanZant, UFC women’s strawweight Rose Namajunas and other UFC athletes debut the new UFC Fight Night Collection here.

UFC LEGACY SERIES:
The Legacy Series marks the biggest update to the current UFC athlete apparel by allowing for any athlete competing in the main event of a UFC PPV event or competing in a championship bout to co-design and wear a UFC Walkout Jersey that is customized to their specifications. Here, athletes will work directly with Reebok designers to collaborate on a design that is featured on the front of their UFC Fight Night Collection Legacy Series Walkout Jersey. The resulting products will be worn by the respective PPV headliners and title bout competitors, in conjunction with being available to fight fans for purchase for a limited time around each event.

The four athletes competing in the co-main and main events of UFC® 215: JOHNSON vs. BORG in Edmonton, Alberta, Canada, are the first to join the design process for the Legacy Series, as UFC flyweight champion Demetrious Johnson will defend his title against Ray Borg while UFC women’s bantamweight champion Amanda Nunes will defend her title against top-ranked contender Valentina Shevchenko.

“It was a great experience to be one of the first UFC athletes to take advantage of the Legacy Series with Reebok, speaking directly with the designers at different points and collaborating on what I thought best represented me as a UFC athlete,” shared Demetrious Johnson. “This is a very special fight for me and this experience really elevated that.”

See images of the debut UFC Legacy Series for UFC 215 here.

Starting on September 5, the UFC Fight Night Collection is available to fans at Reebok.com and UFCStore.com. The first Legacy Series is available now on Reebok.com and UFCStore.com, and will be available on a limited-edition basis ahead of each UFC card for the respective PPV main event and all title bout athletes.

For further information and assets please, visit the Reebok News Stream at news.reebok.com

ABOUT REEBOK
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of Adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/
Discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

*Brand or gym logos and offensive graphics and words are not permitted.

About UFC®
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

For more information, contact:
Paul Anastasiadis
[email protected]
917-902-0396

Brian Smith
[email protected]
702-956-6566

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

UFC Fight Night 121 Athlete Outfitting pay: Yearly payout approaches $5.5 million

  • 28 days ago
  • 12 views

How much Reebok pay did UFC-Sydney fighters take home?Filed under: News, UFC read news >>

Listen to today's UFC 218 media call with Max Holloway and Jose Aldo at 5 p.m. ET

  • 26 days ago
  • 5 views

Listen to a live stream of today’s UFC 218 media call with champ Max Holloway and Jose Aldo.Filed under: News, UFC, Videos read news >>

Sean Shelby's Shoes: What's next for Fabricio Werdum and UFC Fight Night 121's other winning fighters?

  • 28 days ago
  • 16 views

See who Fabricio Werdum should fight next after his victory over Marcin Tybura at UFC Fight Night 121.Filed under: Featured, News, UFC, Videos read news >>

USA TODAY Sports/MMAjunkie MMA rankings, Nov. 21: Can Gastelum make big leap?

  • 26 days ago
  • 5 views

The UFC is in mainland China for the first time this week, and “The Ultimate Fighter 17” winner Kelvin Gastelum is poised for a potentially massive leap.Filed under: AXS TV Fights, Bellator, MMA Rank read news >>

Unfiltered Episode 149: Mackenzie Dern and UFC Fight Night Shanghai Preview

  • 25 days ago
  • 10 views

BJJ world champion and MMA fighter Mackenzie Dern calls in to discuss her Invicta FC 26 fight against Kaline Medeiros, growing up learning jiu-jitsu from her father, "Megaton" Dias, and more. read news >>

UFC Fight Night 122 play-by-play and live results (3:45 a.m. ET)

  • 23 days ago
  • 114 views

Join us for live play-by-play and official results from UFC Fight Night 122 in Shanghai. Filed under: News, UFC read news >>

UFC Shanghai: Bisping vs. Gastelum Weigh-in Video | MMAWeekly.com

  • 23 days ago
  • 14 views

Watch the UFC Fight Night Shanghai official weigh-in from Friday, November 24 in Shanghai, China. read news >>

Did Kelvin Gastelum give it the ol' towel try at UFC-Shanghai weigh-ins?

  • 23 days ago
  • 17 views

Did Kelvin Gastelum attempt a little towel gamesmanship at the official weigh-ins for UFC Fight Night 122 in Shanghai? You be the judge.Filed under: Blue Corner, Featured, Featured Videos, News, UFC, read news >>

UFC-Shanghai official weigh-in results and live video stream (8 p.m. ET)

  • 24 days ago
  • 58 views

Check out the early and official UFC Fight Night 122 weigh-in results from Shanghai.Filed under: News, UFC, Videos read news >>

UFC Shanghai: Bisping vs. Gastelum Live Weigh-in, Friday at 6 am ET | MMAWeekly.com

  • 24 days ago
  • 18 views

Watch the UFC Fight Night Shanghai official weigh-in on Friday, November 24 at 6 am ET / 3am PT live from Shanghai, China. read news >>