MENU
#Conor McGregor #UFC 216 #Tony Ferguson #GSP #Kevin Lee #Nate Diaz #Nick Diaz #Michael Bisping #Fight Night Rotterdam #Holly Holm #Demetrious Johnson #Darren Till #Anderson Silva



Sponsorship deals in MMA are nothing new, but major brands that typically haven’t been associated with MMA in the past getting on board is still news, and another large company has stepped up to support Jim Miller in anticipation of his fight on May 5 in New Jersey.

Bass Pro Shops has signed on to sponsor Miller for his upcoming fight on May 5 against Nate Diaz for UFC on Fox 3.

Known as one of the largest retailers of outdoor sporting equipment and gear, Bass Pro Shops is a highly visible brand in the hunting, fishing and outdoor sports world.

The branding of Bass Pro Shops seems like a natural fit for Miller, who is a noted outdoorsman, but even more important is the crossover appeal for a major brand like Bass Pro Shops to step in to support a MMA fighter.

“When not training or spending time with my family it is no secret that I enjoy being outdoors or working in my workshop. Walking into a Bass Pro Shop is like opening up gifts on Christmas,” Miller said via a release on Monday. “There are so many great items in the store, that I don’t know what direction to head first. It feels great to be the first fighter representing Bass Pro in the Octagon.”

In the MMA world, larger sponsors are getting involved like Bud Light and Harley Davidson promoting through the UFC, while brands like Under Armour have signed on to be represented by UFC champion Georges St-Pierre.

Still, MMA is a new sport to many large companies and despite their appeal to the key demographic of 18-34 year old males, it’s taking time for sponsors outside of the general sport’s branding to get involved.

Miller’s representatives at KOReps, who landed the deal, say that a sponsor like Bass Pro Shops getting involves shows that the crossover appeal is starting to happen more often.

“Having companies such as Bass Pro step up and sponsor UFC athletes shows the tremendous amount of value advertisers see in the MMA demographic,” said Oren Hodak, president of KOReps. “The demographic watching MMA action has always been a target market for numerous advertisers. Combine that with the viewership numbers of FOX and it made for a perfect storm. We plan to bring in more and more endemic sponsors in the near future. Other companies will one by one follow the lead of companies such as Bass Pro.”

Miller will be doing several promotions around his deal with Bass Pro Shops prior to his May 5 showdown with Nate Diaz in his home state of New Jersey.

Follow @DamonMartin on Twitter or e-mail Damon Martin.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

Jim Miller vs. Francisco Trinaldo is 13th addition to UFC Fight Night 119 in Brazil

  • 28 days ago
  • 8 views

After putting out a call for an opponent – at lightweight or welterweight – Jim Miller will remain at 155 pounds.Filed under: News, UFC read news >>

Fighter Badly Misses Weight at UFC Japan Weigh-Ins, Stumbles off Scale

  • 27 days ago
  • 9 views

Another day, another controversial UFC weigh-in. Ahead of the promotion’s most recent attendance in Japan, to be headlined by a fairly uninteresting fight between Ovince Saint Preux and a returning Y read news >>

Scott Coker knows plenty about those comparisons to the UFC ahead of Bellator 183

  • 25 days ago
  • 10 views

Scott Coker knows a few things about having his promotion compared to the big guns at the UFC. Filed under: Bellator, Featured, News, Videos read news >>

Video: Ex-champ Anderson Silva, Kelvin Gastelum face off for UFC Fight Night 122

  • 23 days ago
  • 40 views

Anderson Silva and Kelvin Gastelum face off for the first time ahead of UFC Fight Night 122 on Nov. 25. Filed under: News, UFC, Videos read news >>

Johny Hendricks Training at Jackson-Winkeljohn Academy Ahead of UFC 217 | MMAWeekly.com

  • 16 days ago
  • 30 views

Former welterweight champion Johny Hendricks knows he might be in a do-or-die situation heading into his next fight at UFC 217. That's why Hendricks is pulling out all the stops to ensure he shows up read news >>

Ahead of UFC 217 press conference with GSP, watch Michael Bisping's best trash-talk

  • 18 days ago
  • 65 views

If you’re going to be in Las Vegas next week, you’ve got a chance to see UFC 217’s headliners – and budding rivals – in person.Filed under: News, UFC read news >>

Tony Ferguson takes all business to another level ahead of UFC 216 title fight vs. Kevin Lee

  • 18 days ago
  • 22 views

Tony Ferguson has very little chill in him as he prepares to fight Kevin Lee for the interim lightweight title.Filed under: Featured, News, UFC, Videos read news >>

UFC 216's Kevin Lee a man of few words ahead of interim title showdown

  • 13 days ago
  • 3 views

Kevin Lee rarely has nothing to say. But today was a different story.Filed under: News, UFC read news >>

Max Holloway Inks New Multi-Fight Deal with the UFC Ahead of First Title Defense | MMAWeekly.com

  • 13 days ago
  • 11 views

Max Holloway wanted a new contract and now he's got it read news >>

Dana White Comments on Las Vegas Shooting Ahead of UFC 216

  • 10 days ago
  • 4 views

Prior to the start of Saturday's UFC 216 event at the T-Mobile Arena in Las Vegas, UFC President Dana White shared a video message about the mass shooting in the city on Oct. 1. Sports Illustrated's read news >>