MENU
#UFC Fight Night 83 #Saturday Night Fights #GGG #Luke Rockhold #David Branch #Phoenix Fight Night #Vengeance Fighting Alliance #Duelo De Giagantes


Invicta FC LogoFollowing three successful shows to introduce themselves to fans in 2012, Invicta FC will move into the pay-per-view game with its next show in January.

The all-women’s MMA organization had three highly successful shows that aired on the internet this year, but starting with the Invicta FC 4 card, the promotion will now begin internet pay-per-view offerings.

According to Invicta FC president Shannon Knapp, this really was the natural progression of the promotion as it continues to grow and build towards the future.

“In 2012, we went out there and we gave everything away and tried to build the brand. That was our objective to get in there and building the brand, awareness, and kind of acclimating people to seeing a promotion like this,” Knapp told MMAWeekly Radio.

“I think we were extremely successful in what we set out to do, a lot above and beyond some of my wildest expectations.”

Those expectations landed with hundreds of thousands of viewers on the internet streams for their past three shows, so as they head towards their Jan. 5 fight card, the plan is to begin monetizing through pay-per-view revenue like other promotions such as the UFC.

“As any business as we move into 2013, we’re going to look for ways to monetize, and this seems like the most logical next step to go ahead and offer it on the pay-per-view on the internet,” said Knapp.

Other MMA promotions in the past have come out on day one with a pay-per-view debut, but numbers have always struggled even with some of the bigger names in the sport headlining the cards. With no guarantees on production or show value, fans have always been hesitant to put up money with no idea what the final product they’re buying will look like.

That’s why Invicta FC did things differently and gave away its first three shows for free. Now there are no surprises for fans wondering about paying their hard earned money for an MMA card on the internet.

“Stated very simply, we put our money where our mouth is. We went out there, we showed you what we could do, we put on great shows, the athletes put on amazing performances and to come in now, this is just a natural progression,” Knapp stated.

“We haven’t found a television deal yet, so as you move into 2013 you find a way to monetize, that’s how you sustain a business and to continue to grow, and help as far as the athletes and find more value to them.”

No price has been set for the pay-per-view yet, but an announcement from Invicta FC should be forthcoming in the next few days.

Invicta FC 4 goes down on Jan. 5 from Kansas City with their fifth show targeted for April 2013.

“This is part of the growth process,” Knapp said on closing. “To continue to move into the position we want to go.”

Stay tuned to MMAWeekly.com for all the latest Invicta FC news and updates.

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

UFC Refund Fans for Floyd Mayweather vs. Conor McGregor Pay-Per-View Problems

  • 20 days ago
  • 25 views

The UFC has announced it will refund fans who were unable to watch Conor McGregor's fight with Floyd Mayweather Jr. on Saturday due to technical difficulties. UFC President Dana White released a stat read news >>

Watch 'Invicta FC 25: Road to Pa'aluhi vs. Kunitskaya' ahead of Thursday title fight

  • 19 days ago
  • 10 views

Go behind the scenes of the vacant bantamweight title fight between Raquel Pa’aluhi and Yana Kunitskaya in “Road to Invicta FC 25.”Filed under: Blue Corner, Featured Videos, News, Videos read news >>

Invicta FC 25 Weigh-in Video Live, Wednesday at 8p ET | MMAWeekly.com

  • 19 days ago
  • 9 views

Watch the Invicta FC 25 weigh-in streaming live on Wednesday at 8 pm ET / 5 pm PT on MMAWeekly.com. read news >>

Did Mayweather vs. McGregor Really Do 6.5 Million PPV Buys? | MMAWeekly.com

  • 19 days ago
  • 28 views

Dana White apparently revealed that Mayweather vs. McGregor shattered the old pay-per-view record. read news >>

Invicta FC 25 weigh-in results

  • 19 days ago
  • 15 views

Invicta FC will crown a new champion tomorrow night.Filed under: News read news >>

Invicta FC 25: Road to Pa'aluhi vs Kunitskaya Preview | MMAWeekly.com

  • 19 days ago
  • 21 views

Invicta FC will make its inaugural visit to the Tachi Palace Hotel and Casino on Thursday, Aug. 31 for Invicta FC 25. read news >>

Invicta FC 25 live results: Raquel Pa'aluhi vs. Yana Kunitskaya

  • 18 days ago
  • 66 views

A new bantamweight champion will be crowned at Invicta FC 25.Filed under: Featured, News read news >>

Invicta FC 25 live results: Raquel Pa'aluhi vs. Yana Kunitskaya

  • 18 days ago
  • 62 views

A new bantamweight champion will be crowned at Invicta FC 25.Filed under: Featured, News read news >>

Yana Kunitskaya Picture Perfect in Claiming Bantamweight Belt (Invicta FC 25 Results & Highlights) | MMAWeekly.com

  • 18 days ago
  • 39 views

It’s been a wild road to the title for Yana Kunitskaya, but she put on a picture-perfect performance at Invicta FC 25. read news >>

Meet 'The Ultimate Fighter 26' cast: Ex-Invicta FC champ Barb Honchak, who's been M.I.A. since 2014

  • 18 days ago
  • 17 views

A former Invicta FC champion, 38-year-old Barb Honchak is back and looks to make history in the UFC.Filed under: News, UFC, Videos read news >>