Junior dos Santos and Cain Velasquez’s heavyweight title fight attracted 5.7 million viewers and a 3.1/5 household rating to Fox on Saturday night, according to figures released Sunday by Fox Sports Media Group. The statistic makes UFC on Fox 1 the most-watched event in the 18-year history of the UFC, as well as the most-watched professional fight since 2003, when 7 million viewers tuned in to watch Lennox Lewis defeat Vitali Klitschko on HBO.
In an official release, Fox projected the UFC event to win its 9:00-10:00 p.m. time slot for Saturday, despite heavy competition from a trio of college football games on ABC, NBC and ESPN. UFC on Fox pulled strong numbers in key demographics, including 4.3 and 4.0 in Men 18-34 and Men 18-49, respectively. According to Fox officials, the Men 18-34 rating was higher than all but one college football game thus far this season, bested only by the Nov. 5 showdown between top-ranked Louisiana State and No. 2 Alabama.
The show, which took place at the Honda Center in Anaheim, Calif., was highest-rated in the UFC’s hometown of Las Vegas, where it earned a 5.3/9. Other successful local markets included Dallas (5.1/10), Phoenix (5.1/9) and San Antonio (5.1/8).view original article >>
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