MENU
#Conor McGregor #UFC 216 #Tony Ferguson #GSP #Nate Diaz #Kevin Lee #Nick Diaz #Michael Bisping #Holly Holm #Demetrious Johnson #Fight Night Rotterdam #Anderson Silva


TOKYO – After testing the waters with a trio of events in Macau, the UFC soon makes its debut in Mainland China. Is there a future there, though?

The U.S.-based UFC has debuted and grown across the globe over the past decade, but China – with 1.4 billion residents (more than 18 percent of the world’s population) – proved to be a tough market to crack for the world’s leading MMA promotion.

However, on Nov. 25, with UFC Fight Night 122 and an Anderson Silva (34-8 MMA, 17-4 UFC) vs. Kelvin Gastelum (14-3 MMA, 9-3 UFC) headliner, the UFC finally touches down in Mainland China. The event takes place at Mercedes-Benz Arena in Shanghai and streams on UFC Fight Pass.

“We evaluated for a long time what was the right timing to enter the market,” UFC Vice President of Asia Pacific Kevin Chang told MMAjunkie. “This process started – I mean, we’ve been in China from a broadcasting perspective for the past eight years, so it isn’t something that happened overnight.”

According to Chang, the process started by getting a foothold with media/broadcasting partners and then educating the masses. It worked, but it started fairly small.

“It started from a really loyal and niche following, really,” said Chang, who remains bullish on the market. “They did know (the sport). But now it’s grown into something much, much bigger.”

So what’s next for China and other Asian markets? Chang said the opportunities are limitless.

Check out the video above for more on those plans, as well as some info on tonight’s UFC Fight Night 117 event in Saitama, Japan.

And for more on UFC Fight Night in Shanghai, stay tuned to the UFC Rumors section of the site.

view original article >>
Report here if this news is invalid.

Comments

Show Comments

Related News

Mizuto Hirota pulled from UFC-Japan after scary weigh-in incident

  • 26 days ago
  • 450 views

Perhaps in a not-so-stunning move, the UFC has pulled Mizuto Hirota from UFC Fight Night 117.Filed under: Featured, News, UFC read news >>

Video: Watch UFC Fight Night 117's post-event press conference on MMAjunkie

  • 26 days ago
  • 13 views

Watch a live video stream of the UFC Fight Night 117 post-event press conference from Japan here on MMAjunkie at approximately 1:15 a.m. ET.Filed under: News, UFC, Videos read news >>

How to watch UFC-Japan tonight: Fight card, start time, online results, how to stream Saint Preux vs. Okami

  • 26 days ago
  • 105 views

The UFC returns to Japan tonight with UFC Fight Night 117. Here’s how to watch.Filed under: News, UFC read news >>

Watch the UFC Japan Post-Fight Press Conference Shortly After the Event | MMAWeekly.com

  • 25 days ago
  • 7 views

Tune in for the UFC Fight Night 117: Saint Preux vs. Okami post-fight press conference shortly after Friday night's event. read news >>

Gokhan Saki Flattens Henrique da Silva in Crazy Finish at UFC Fight Night in Japan | MMAWeekly.com

  • 25 days ago
  • 547 views

Welcome to the UFC, Gokhan Saki. The former kickboxing superstar finally made his debut inside the Octagon on Friday night and he finished Henrique da Silva with a highlight reel left hook that broug read news >>

Twitter reacts to Jessica Andrade's lopsided win vs. Claudia Gadelha at UFC Fight Night 117

  • 25 days ago
  • 69 views

See the top Twitter reacts to Jessica Andrade’s victory over Claudia Gadelha in the UFC Fight Night 117 co-main event.Filed under: News, UFC read news >>

UFC Fight Night 117 Results: Ovince Saint Preux Submits Yushin Okami

  • 25 days ago
  • 27 views

Ovince Saint Preux did it again. The UFC light heavyweight submitted Yushin Okami in Friday night's main event at UFC Fight Night 117 in Japan via Von Flue choke. The Von Flue submission was only the read news >>

UFC Japan Post-Fight Press Conference | MMAWeekly.com

  • 25 days ago
  • 25 views

Watch the UFC Fight Night 117: Saint Preux vs. Okami post-fight press conference, which followed Friday night's event. read news >>

Scott Coker knows plenty about those comparisons to the UFC ahead of Bellator 183

  • 24 days ago
  • 10 views

Scott Coker knows a few things about having his promotion compared to the big guns at the UFC. Filed under: Bellator, Featured, News, Videos read news >>

Joseph Duffy meets James Vick at UFC 217 at Madison Square Garden in New York

  • 23 days ago
  • 10 views

The UFC’s return to Madison Square Garden continues to grow with a lightweight bout between Joseph Duffy and James Vick.Filed under: News, UFC read news >>