MENU
#Dynasty of Heroes #Conor McGregor #Fight One #UFC 211 #Ben Askren #Ramsey Nijem #Julian Lane #Nate Diaz #Shinya Aoki #Justin Buchholz #Jon Jones #Angela Lee #Diaz vs. McGregor 2 #Duane Ludwig #Istela Nunes


Bellator Fighting Championships MMA LogoBellator Fighting Championships, enjoying a consistent television presence for the first time, is still struggling to find a consistent audience on MTV2.

Bellator 42, which took place in Oklahoma on Saturday night, drew an average audience of 199,000, according to MTV officials. That is up about 50 percent from Bellator 41 in the week prior. But therein lies the search for a consistent audience, Bellator 40 topped out at 218,000 viewers.

Bellator’s TV ratings on MTV2 have followed that same yo-yo pattern all season long, topping out in its second week, with Bellator 36 netting 230,000 viewers.

Trying to differentiate itself from the UFC, the industry’s giant, Bellator operates in a tournament format. And while they do tend to assemble a talented pool of fighters, Bellator’s competitors don’t have the star power or the brand recognition of the UFC.

Bellator’s ratings though have been a boost to MTV2’s Saturday night ratings. The promotion’s premier telecast on MTV2 gave the network its best ratings in the key advertiser demographics of Men 18-49 and Men 25-34 in several months.

view original article >>
Report here if this news is invalid.

Related News

Jordon Larson on Dakota Cochrane: 'Records Don't Paint the Whole Picture' | MMAWeekly.com

  • 29 days ago
  • 6 views

Jordon Larson (7-3) will look to rebound against veteran Dakota Cochrane (27-11) in a main card 170-pound at Friday's LFA: Sioux Falls Fight Night 1. read news >>

With UFC Dragging Its Feet, Bellator Building Women's 125-Pound Class | MMAWeekly.com

  • 29 days ago
  • 4 views

While the UFC has often talked about a women's 125-pound division, Bellator is going full steam ahead and plans to crown a flyweight champion this year. read news >>

Ryan Bader will make '3 to 4 times' more in sponsorship money with Bellator

  • 29 days ago
  • 27 views

The UFC Athlete Outfitting partnership with Reebok hit many fighters hard in the pocket in terms of sponsorship dollars. Veteran light heavyweight Ryan Bader said he was one of them.Filed under: Bell read news >>

Bellator adds women's flyweights around former UFC title challenger Valerie Letourneau

  • 29 days ago
  • 8 views

The Bellator women’s flyweight division just got bigger with the signings of five fighters in addition to former UFC title contender Valerie Letourneau.Filed under: Bellator, News read news >>

Benson Henderson targets late summer Bellator return after knee surgery

  • 28 days ago
  • 9 views

You might not know Benson Henderson has been operating under less-than-ideal conditions for the entirety of his three-fight Bellator career.Filed under: Bellator, News read news >>

Bellator's Ilima Macfarlane rips 'bull(expletive)' hype train of Anastasia Yankova

  • 26 days ago
  • 22 views

As time goes on, what once seemed like a certain showdown between Ilima Macfarlane and Anastasia Yankova may be moving further and further away from reality.Filed under: Bellator, Featured, News read news >>

Bellator's A.J. McKee views 'little puppy dog' James Gallagher as 'a joke'

  • 26 days ago
  • 12 views

The feud between unbeaten Bellator featherweight prospects A.J. McKee and James Gallagher continues to grow, and McKee has no problem throwing more fuel on the fire.Filed under: Bellator, News read news >>

Bellator champ Patricio Freire calls Mohegan chief 'condescending,' only interested in money

  • 26 days ago
  • 17 views

Bellator featherweight champion Patricio Freire is upset with the commission that oversaw his win over Daniel Straus. Filed under: Bellator, News read news >>

Valerie Letourneau meets Emily Ducote in promotional debut at Bellator 181 on July 14

  • 26 days ago
  • 4 views

One of Bellator’s most recent notable signings will debut with the promotion this summer.Filed under: Bellator, News read news >>

Valerie Letoureau Announces Next Fight and Retirement Plans | MMAWeekly.com

  • 26 days ago
  • 9 views

Newly signed Bellator fighter Valerie Letourneau announced her first fight with the promotion on Monday and laid our her timeline for retirement. read news >>