It looks as though Bellator’s foray into reality TV is a lone one, at least for the moment.
Bellator CEO Bjorn Rebney told MMAjunkie Radio that there currently are no plans to mount a second season of “Fight Master,” which ran this past year from June to August on Spike TV.
“We’ve had serious of discussions, (Spike TV president) Kevin (Kay) and I about the show and the focus, and I think right now – and I’m never one to say we’re never going to do ‘X,’ or we’re always going to do ‘Y’ – but right now, the focus is really on the live events,” Rebney said.
Bellator this week announced the first six events of its 10th season, which kicks off next month with Bellator 110, and Rebney said more announcements are on the way.
“There’s no plan right now to do another reality show,” he said. “Not to say that somebody might come to us with an amazing idea, or a slight variation on the theme of the idea that we already did. But right now, the hyper-focus is in doing (Eduardo) Dantas vs. (Rafael) Silva (fight), the (Daniel) Straus vs. (Pat) Curran trilogy to get this thing unveiled, because that’s where the numbers are going to be generated. That’s where the consumer interest is going to be.
“All the rest of this stuff supports it. It’s the live events that fuel the machine.”
While Bellator saw its best ratings to date with this past year’s Bellator 106, which featured a rematch between now-former champ Michael Chandler and current champ Eddie Alvarez. However, the reality show, which featured a quartet of MMA legends coaching a group of MMA hopefuls, struggled to draw viewers, never cracking the 1 million mark.
Midway through the season, as ratings hovered around 500,000 per episode, the show was moved from Wednesdays to a different time slot – a Thursday spot with “TNA Impact Wrestling” serving as a lead-in. The show’s final episode drew 668,000 viewers including DVR numbers.
During a teleconference announcing Bellator’s 10th season, Rebney said the promotion has a full schedule of shoulder programming lined up in support of the live events. So while those will go on, all the hidden cameras and on-set drama will go black.
For more on Bellator’s upcoming schedule, check out the MMA Rumors section of the site.
MMAjunkie Radio broadcasts Monday-Friday at noon ET (9 a.m. PT) live from Mandalay Bay Resort & Casino’s Race & Sports Book. The show is hosted by “Gorgeous” George Garcia, MMAjunkie lead staff reporter John Morgan and producer Brian “Goze” Garcia. For more information or to download past episodes, go to www.mmajunkie.com/radio.view original article >>
The Monster Energy Bellator MMA Fight Series will feature several MMA bouts at Charlotte Motor Speedway during the Monster Energy NASCAR All-Star Race. read news >>
Before the May 20 Monster Energy NASCAR All-Star Race, there will be MMA bouts featuring regional fighters, with the main event between contestants in consideration to be signed to a multi-fight Bell read news >>
Valerie Letourneau has become the latest UFC veteran to ink a deal with Bellator MMA. read news >>
Bellator MMA today confirmed the main card for its second pay-per-view event while confirming additional bouts for its Spike-televised lead-in, Bellator 180. Filed under: Bellator, News read news >>
Bellator MMA is returning to Oklahoma with a main event pitting Patricky “Pitbull” Freire against Derek Campos. read news >>
LONDON – The jubilation Kevin Ferguson Jr. let forth after stopping D.J. Griffin was in stark contrast to his calmness leading up to Bellator 179. Filed under: Bellator, Featured, Featured Videos, Ne read news >>
Former UFC welterweight title contender Rory MacDonald made his Bellator MMA debut on Friday at SSE Arena in London, England against Paul "Semtex" Daley. read news >>
Newly signed Bellator fighter Valerie Letourneau announced her first fight with the promotion on Monday and laid our her timeline for retirement. read news >>
Chas Skelly will might Jason Knight on the FX prelims at UFC 211 in Dallas on May 13. read news >>
After a split-decision loss to champ Eduardo Dantas in what became a non-title affair because of his own weight miss, Leandro Higo believes his tough display proved he’s capable of hanging with Bella read news >>