Alliance MMA to Launch So Cal Promotion with Eric Del Fierro | MMAWeekly.com

Alliance MMA, Inc. (NASDAQ: AMMA), a mixed martial arts organization offering premier promotional opportunities for aspiring mixed martial arts fighters, recently announced its plan to launch a regional MMA promotion in Southern California by partnering with Eric Del Fierro, who will spearhead the formation of the promotion.

Alliance MMA, who in October announced the successful completion of their IPO and listing on NASDAQ, intends to acquire regional promotions around the country and become the leading feeder organization that will identify and develop the next generation of fighters and champions for Ultimate Fighting Championship (UFC), Bellator MMA, ONE Championship and other prestigious MMA promotions. The company plans ultimately to promote over 125 events a year, showcasing more than 1,000 fighters, through regional promotions operating under the Alliance MMA umbrella.

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“While we plan to grow through acquisition, launching a regional promotion in Southern California will help accelerate our positioning,” said Paul K. Danner. “Our mission remains the same – to build a national footprint that includes all the major media markets to attract name brand sponsorships. We are thrilled that Eric Del Fierro has agreed to join our team to head the formation of the new promotion and oversee expansion into the Southern California region.  MMA is extremely popular in Southern California, and Eric’s extensive knowledge of the region and industry-renowned success in promoting MMA events make him the perfect fit to lead the charge.”

Eric Del Fierro has coached more than 50 UFC fighters, including bantamweight champion Dominick Cruz, Phil Davis, Brandon Vera, Cat Zingano, Jeremy Stephens, and Alex Gustafsson. He opened the Alliance MMA gym with Brandon Vera in Chula Vista, Calif., in 2007, and was also co-owner of the regional MMA promotion Total Combat, which produced 35 MMA events over the past six years, including a Mexico City event that attracted more than 15,000 spectators. Del Fierro is a United States Navy veteran who went on to become a San Diego firefighter and EMT.

“MMA is the world’s fastest growing sport and I am excited to join an organization that is encouraging even more growth,” said Del Fierro. “Alliance MMA provides regional promotions the opportunity to partner with a larger organization that provides extensive support and enhances collective market share and profitability of the business.”

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Alliance MMA completed the initial public offering (“IPO”) of its common shares, and the company’s common stock began trading on the NASDAQ Capital Market, under the ticker symbol “AMMA”, on October 6. To date, Alliance MMA has acquired seven companies including five MMA promotion companies, a digital media sports platform, and an electronic ticking platform optimized for marketing MMA events. Those MMA promotion companies comprise Cage Fury Fighting Championship, Combat Games MMA, Hoosier Fight Club, V3 Fights and Shogun Fights.

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