After viral video, UFC notables have a message for bully victim Keaton Jones

Keaton Jones’ emotional video – one that quickly went viral – showed the truly heart-breaking effects bullying can have.

Keaton Jones’ mom, Kimberly Jones, posted the gut-wrenching video after picking up her son from his Knoxville, Tenn., school.

In the video, as well as the accompanying caption, Keaton explains why he was scared to go to lunch because of the bullying, which included dousing him with food and milk.

Hoping to show the true effects of bullying, Kimberly posted the video (via Facebook):

As she wrote: “For the record, Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch. My kids are by no stretch perfect, & at home, he’s as all boy as they come, but by all accounts he’s good at school. Talk to your kids. I’ve even had friends of mine tell me they’re kids were only nice to him to get him to mess with people. We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere.”

The emotional video has resulted in an outpouring of support, especially from the Tennessee sports scene.

The UFC – including champs Daniel Cormiers and Tyron Woodley, fighter/commentator Paul Felder, vet Rashad Evans, and UFC commentator Kenny Florian – also were part of a video the UFC dedicated to Keaton (via Twitter):

Tennessee native and UFC Fight Night 123 winner Scott Holtzman also hopes to get some time with Keaton (via Twitter):

For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.