Dana White says that if he ran Bellator, he'd try to bite the UFC's marketing and TV time too
- Posted by uber on Dec 25, 2012
- 686 views
Last week, UFC fans around the country may have been caught of guard by the Bellator advertisements during the TUF finales. It looks as though FOX did a poor job of defending itself intelligently at all times, and the end result was a catchy jingle equipped advertisement for the UFC's biggest competitor. As MMA fans, we don't care as long as it means more ask-kicking contest on free TV, but from a business standpoint, it certainly looked like a bold move by Bellator's parent company, Viacom.