MMA H.E.A.T. - Hear How RUFF Plans to Make MMA Huge in China + Why the UFC Can't
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MMA H.E.A.T.'s Karyn Bryant talks with Joel Resnick, the CEO of Ranik Ultimate Fighting Federation (RUFF), about his organization's plans to grow the sport of MMA in China. Joel gives insight on the depth of the talent pool, the philosophy of the RUFF organization and why he thinks they've been able to make a deal in China while the UFC couldn't. He also talks about the process of getting government approval to promote there, the potential fan base and what it would mean to crown a Chinese national MMA champion. RUFF plans to have a show every eight weeks, and in this clip we see some footage of the fight between Rodrigo Caporal and Zhang LiPeng, which took place on March 24, 2012.
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