Dana White says that if he ran Bellator, he'd try to bite the UFC's marketing and TV time too
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Last week, UFC fans around the country may have been caught of guard by the Bellator advertisements during the TUF finales. It looks as though FOX did a poor job of defending itself intelligently at all times, and the end result was a catchy jingle equipped advertisement for the UFC's biggest competitor. As MMA fans, we don't care as long as it means more ask-kicking contest on free TV, but from a business standpoint, it certainly looked like a bold move by Bellator's parent company, Viacom.
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