They are based in Atlanta and from their site, they distinguish thlseeevms as MMA specific because their products are not intended for 250+ pound weightlifters like BSN, Xyence and the other over-marketed, overpriced products!I have not tried the product yet but plan on doing so next month (after I use up what I am taking now to fight).If you dig a little deeper into the site you will see that they put their products in pouches which is good Green thing to do these days. They also have which is built specifically for fighters to help them get sponsorships, fights, representation, discounts to their products, and etc.