Gold doesn't always translate to green, according to UFC President Dana White.
Of the eight champions now populating the UFC's ranks, three are top pay-per-view draws.
It's not often that UFC officials talk about their pay-per-view numbers outside of saying they were very happy with the results.
There’s no doubt that Brazil is becoming the mecca of the UFC when it comes to live audiences and TV ratings, and that continues to be true with the debut of The Ultimate Fighter in the Sout...
UFC President Dana White confirms that the debut episode of TUF Brazil drew 12 million viewers, while also calling a rival network out on their dirty ploy to ruin the show.
Pay-per-view is the engine driving the UFC's explosive growth of recent years.
But as the media landscape continues to change and new broadcast
platforms compete with networks, the UFC t...
UFC 132: Cruz vs. Faber pulled in an announced attendance of 12,947 for gate receipts totaling $2.3 million, according to UFC president Dana White. Read More >>
Greg Jackson's team of fighters and coaches recently came under some heavy criticism from UFC president Dana White. Jackson's MMA on Tuesday released an official response to White's claims.&...
The UFC on FX 8 main-card broadcast drew 1.3 million observers Saturday night on the Fox-owned cable network.
JARAGUA DO SUL, Brazil – Saturday night's UFC on FX 8 event drew an announced attendance of 7,642, though no live gate was announced.
Nine fighters were recently handed their Ultimate Fighting Championship walking papers, including featherweight staples Leonard Garcia, Bart Palaszewski, Antonio Carvalho and Pablo Garza.