XYIENCE, GNC Times Square Host Signing with Former UFC Welterweight Champion

Click to Tweet: Meet @UFC Fighter @MattSerraUFC in NYC at @GNC Times Square on 2/16 and @MMAWORLDEXPO on 2/16 & 2/17 @XYIENCE booth #200 #FindURXenergy

Matt Serra Xyience Portrait

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete and former UFC welterweight champion, Matt “The Terror” Serra will sign autographs for fans at two New York City locations in February 2013: GNC in Times Square and the MMA World Expo at the Jacob Javits Center. Serra will also appear at Chestnut Mart in Poughkeepsie prior to the appearances in New York City.  At all events, XYIENCE will sample Xenergy, its award winning sugar-free, zero calorie energy drink. The appearance schedule is:

Friday, February 15
Chestnut Mart
3480 North Road
Poughkeepsie, NY
Noon – 1:30 p.m.

Saturday, February 16
GNC
750 7th Avenue
New York, NY
Noon – 1:30 p.m.

MMA World Expo, XYIENCE Booth #200
Jacob Javits Center, North Pavilion
655 W. 36th Street
New York, NY
3 – 5 p.m.

Sunday, February 17
MMA World Expo, XYIENCE Booth #200
Jacob Javits Center, North Pavilion
655 W. 36th Street
New York, NY
3 – 5 p.m.

Matt Serra may best be known for his success inside the octagon but the East Meadow, New York native is also an accomplished businessman, coach, mentor and family man. Serra faced many challenges along the way, but like a true champion, overcame the obstacles and is grateful for the life his mixed martial arts (MMA) career has afforded him.

Serra started his martial arts training at a young age, but in reality has been a fighter since birth. He arrived three months premature and faced developmental challenges that made him an easy target for other children’s taunts. As a result, Serra developed a mental and emotional toughness that contributed to his future success.

By the age of 11, he was studying both kung fu and karate after his childhood idol Bruce Lee.  In the early 1990’s his father introduced him to Brazilian Jiu-Jitsu and encouraged him to train. Serra met legendary teacher Renzo Gracie and in May 2000 earned his black belt and became the first American to do so under Gracie, an accomplishment he still regards as a dream come true and his number one achievement as a mixed martial artist.

Early in his professional career, Serra won several titles but it was his impressive second place finish in 2000 at the prestigious ADCC Submission Wrestling World Championships that garnered the attention of the UFC, which later offered him a contract. He earned several honors as a UFC competitor including the Welterweight Champion in season 4 of The Ultimate Fighter and UFC Welterweight Champion for his impressive TKO of Georges St-Pierre, a fight many consider one of the biggest upsets in MMA history.

When not fighting in the octagon, Serra and his brother Nick run two Brazilian Jiu-Jitsu schools in their home state of New York. Together the successful businessmen and accomplished athletes train and mentor other rising competitors. Serra believes in giving back to the MMA community by helping up-and-coming fighters, much like his long-time kickboxing coach Ray Longo did for him. Serra trained with the striking expert Longo for nearly twenty years and credits much of his success to their many hours together.

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