XYIENCE, GNC Times Square Host Signing with Former UFC Welterweight Champion

Click to Tweet: Meet @UFC Fighter @MattSerraUFC in NYC at @GNC Times Square on 2/16 and @MMAWORLDEXPO on 2/16 & 2/17 @XYIENCE booth #200 #FindURXenergy

Matt Serra Xyience Portrait

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete and former UFC welterweight champion, Matt “The Terror” Serra will sign autographs for fans at two New York City locations in February 2013: GNC in Times Square and the MMA World Expo at the Jacob Javits Center. Serra will also appear at Chestnut Mart in Poughkeepsie prior to the appearances in New York City.  At all events, XYIENCE will sample Xenergy, its award winning sugar-free, zero calorie energy drink. The appearance schedule is:

Friday, February 15
Chestnut Mart
3480 North Road
Poughkeepsie, NY
Noon – 1:30 p.m.

Saturday, February 16
GNC
750 7th Avenue
New York, NY
Noon – 1:30 p.m.

MMA World Expo, XYIENCE Booth #200
Jacob Javits Center, North Pavilion
655 W. 36th Street
New York, NY
3 – 5 p.m.

Sunday, February 17
MMA World Expo, XYIENCE Booth #200
Jacob Javits Center, North Pavilion
655 W. 36th Street
New York, NY
3 – 5 p.m.

Matt Serra may best be known for his success inside the octagon but the East Meadow, New York native is also an accomplished businessman, coach, mentor and family man. Serra faced many challenges along the way, but like a true champion, overcame the obstacles and is grateful for the life his mixed martial arts (MMA) career has afforded him.

Serra started his martial arts training at a young age, but in reality has been a fighter since birth. He arrived three months premature and faced developmental challenges that made him an easy target for other children’s taunts. As a result, Serra developed a mental and emotional toughness that contributed to his future success.

By the age of 11, he was studying both kung fu and karate after his childhood idol Bruce Lee.  In the early 1990’s his father introduced him to Brazilian Jiu-Jitsu and encouraged him to train. Serra met legendary teacher Renzo Gracie and in May 2000 earned his black belt and became the first American to do so under Gracie, an accomplishment he still regards as a dream come true and his number one achievement as a mixed martial artist.

Early in his professional career, Serra won several titles but it was his impressive second place finish in 2000 at the prestigious ADCC Submission Wrestling World Championships that garnered the attention of the UFC, which later offered him a contract. He earned several honors as a UFC competitor including the Welterweight Champion in season 4 of The Ultimate Fighter and UFC Welterweight Champion for his impressive TKO of Georges St-Pierre, a fight many consider one of the biggest upsets in MMA history.

When not fighting in the octagon, Serra and his brother Nick run two Brazilian Jiu-Jitsu schools in their home state of New York. Together the successful businessmen and accomplished athletes train and mentor other rising competitors. Serra believes in giving back to the MMA community by helping up-and-coming fighters, much like his long-time kickboxing coach Ray Longo did for him. Serra trained with the striking expert Longo for nearly twenty years and credits much of his success to their many hours together.

view original article >>

Report here if this news is invalid.

Related News

UFC 201 Fantasy Rewind: What you got right & wrong

  • 27 days ago
  • 3 views

UFC fans made their predictions ahead of UFC: 201 - but were they correct? We look at all the prefight picks and see what really happened on fight night. read news >>

Nate Diaz Confronts Conor McGregor Fans on Jimmy Kimmel Live

  • 25 days ago
  • 243 views

So what happened when Nate Diaz confronted a bunch of Conor McGregor fans? Hilarity or mayhem? read news >>

UFC Fight Night 92 Results: Yair Rodriguez Spins to a Split Decision Over Alex Caceres

  • 21 days ago
  • 13 views

Yair Rodriguez mesmerized fans, and Alex Caceres, at UFC Fight Night 92, spinning his way to a split-decision victory in Salt Lake City. read news >>

Where Are They Now? Episode 2: Noah Inhofer

  • 16 days ago
  • 39 views

The last time UFC fans saw Noah Inhofer, he was in tears, storming out of season 3 of The Ultimate Fighter because his girlfriend had heard a rumor about him. read news >>

Nate's Turn: The Divergent Paths of The Brothers Diaz | FIGHTLAND

  • 11 days ago
  • 58 views

For years, Nick Diaz was the darling of MMA fans but in the space of a few months his younger brother Nate has taken the spotlight. We compare and contrast MMA's most famous siblings. read news >>

Conor McGregor Says F-You to Diaz and His Fans (UFC 202 Video)

  • 9 days ago
  • 14 views

Conor McGregor got fed up with questions about Nate Diaz at Thursday's open workout, where he cursed Diaz and his fans, mic dropped, and exited stage left. read news >>

Nate Diaz Wants His Master Ninja Brother Nick Diaz to Corner Him (UFC 202 Workout Scrum)

  • 9 days ago
  • 23 views

Nate Diaz addressed his fans at the UFC 202 open workouts and talked about his brother having problems being allowed to be in his corner at UFC 202. read news >>

Trips to NY, Brazil, Mexico City, Toronto highlight remainder of 2016 UFC schedule

  • 9 days ago
  • 0 views

UFC President Dana White informed fans and media of a stacked schedule of 11 shows that will close out 2016 in locales around the globe, including a second trip to New York, Brazil, Toronto, Manchest read news >>

UFC 202 Embedded, Episode 6: Diaz, McGregor, Weigh-ins, Cops and Fans… Oh My!

  • 8 days ago
  • 17 views

On Episode 6 of UFC 202 Embedded, it's finally weigh-in day, as the situation between Nate Diaz and Conor McGregor remains on edge. read news >>

UFC 202 Fantasy Rewind: What you got right & wrong

  • 6 days ago
  • 3 views

UFC fans made their predictions ahead of UFC 202 - but were they correct? We look at all the prefight picks and see what really happened on fight night. read news >>