Pay-per-view is the engine driving the UFC's explosive growth of recent years.
But as the media landscape continues to change and new broadcast
platforms compete with networks, the UFC thinks there may be a time when
the pay-TV takes the back seat in producing revenue for the promotion.
"Lorenzo and I talk about this all the time - I do believe there will be
a day when this probably isn't pay-per-view," UFC president Dana White
said of his promotion during a press conference in support