Starting in 2012, UFC parent company Zuffa and Showtime Networks are
wiping the slate virtually clean and rebranding a promotion that was
until recently thought to be dying.
The companies today announced a new broadcast partnership they hope will
not only revive Strikeforce in the coming year but bring it to parity
with the UFC as the industry-leader continues to beef up its 2012
"This thing is dialed in perfectly now for success," UFC president Dana
White told MMAjunkie.co