“This isn’t one of the biggest sporting events of the summer; it’s one of the biggest sporting events of the year.”

That’s a fairly lofty claim by UFC president Dana White, considering it encompasses the Super Bowl, the NBA Finals, the World Series, and, this year, the Summer Olympics; but it is a claim he made.

The UFC is pulling out all the stops for the UFC 148 rematch between middleweight champion Anderson Silva and challenger Chael Sonnen, who square off July 7 at the MGM Grand Garden Arena in Las Vegas.

Not only is the UFC promoting it as its top event of the year, they’re also promoting a UFC Fan Expo around it and partnered with the city of Las Vegas for International Fight Week with a plethora of fan events all week long leading up the fight.

The biggest event ever in the promotion’s history to date was UFC 100, where Brock Lesnar defeated Frank Mir and Georges St-Pierre beat Thiago Alves.

UFC 100 reportedly pulled in 1.6 million pay-per-view buys, a live gate over $5 million, and drew just under 11,000 fans to the Mandalay Bay Events Center.

White expects UFC 148 to rival that event.

“There’s no doubt that we plan on doing over a million (PPV) buys here. We expect UFC 100 numbers,” he boldly predicted on Monday.

Those are going to be difficult numbers to replicate, but the rivalry surrounding Anderson Silva and Chael Sonnen has reached epic proportions.

Everyone is used to Sonnen spouting his diatribe at his Brazilian foe, but this is really the first time in Silva’s career that he has shucked his humble, nice guy image.

“Chael Sonnen is going to get his ass kicked like he’s never gotten his ass kicked before,” Silva declared on Monday. “I’m going to beat his ass like he’s never been beaten before. He’s going to not be able to walk out of the Octagon by himself; I can guarantee that.”

Silva added that the time for trash talk was over, but in this day and age when many fans seem to latch onto controversy, sometimes even more so than achievement, the trash talk will likely continue right up until fight time, propelling it to huge numbers, if not UFC 100-like results.

Follow @KenPishna on Twitter or e-mail Ken Pishna.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

Video: UFC 188: Velasquez vs. Werdum Media Day Staredowns

  • 17 days ago
  • 1 views

The UFC 188: Velasquez vs. Werdum main card fighters faced off during the pay-per-view event's media day on Thursday in Mexico City. read news >>

Video: Dan Hardy, John Gooden offer in-depth analysis of UFC 188

  • 19 days ago
  • 16 views

Ahead of Saturday’s UFC 188 pay-per-view event in Mexico City, go inside the main card for an in-depth breakdown of the heavyweight title fight.Filed under: Featured Videos, News, UFC, Videos read news >>

UFC 188 Preliminary Card Predictions

  • 19 days ago
  • 10 views

The UFC makes its return to pay-per-view and the country of Mexico, as UFC 188 comes to you live this Saturday. Headlined by a heavyweight title unification, the bout is deep with talent, especially read news >>

Ratings: Hendo vs. Boetsch averages 950k, Cotto vs. Geale peaks at 1.6 million

  • 20 days ago
  • 4 views

Dan Henderson's KO win over Tim Boetsch was a hit for Fox Sports 1 on a busy sports weekend. Sports fans were treated to a heavy dose of sports over the weekend. On the non-combat front, we had the N read news >>

UFC 188 preview: Five burning questions for 'Velasquez vs. Werdum' PPV in Mexico

  • 20 days ago
  • 10 views

Ultimate Fighting Championship (UFC) returns to the pay-per-view (PPV) platform this Saturday night (June 13, 2015) with an enticing UFC 188 fight card, featuring the heavyweight title unification bo read news >>

UFC 188: Velasquez vs. Werdum fight card

  • 22 days ago
  • 6 views

A look at the Saturday, June 13th UFC 188 pay-per-view in Mexico City, Mexico, where Cain Velasquez and Fabricio Werdum unify the UFC heavyweight titles. The last time Cain Velasquez was in a UFC cag read news >>

Location and Venue Official for UFC 191 Pay-Per-View

  • 25 days ago
  • 2 views

During Wednesday's edition of UFC Tonight, the location and venue for the Sept. 5 UFC 191 pay-per-view event was officially announced. read news >>

UFC confirms UFC 191 for Las Vegas, Demetrious Johnson wants spot on the card

  • 25 days ago
  • 5 views

The UFC has confirmed that the UFC 191 pay-per-view event will take place on September 5 at the MGM Grand Garden Arena in Las Vegas.Filed under: News, UFC read news >>

UFC 188 extended video preview: I have the 'true belt,' Fabricio Werdum says

  • 26 days ago
  • 286 views

Check out an extended video preview of this month’s UFC 188 pay-per-view event, in which Fabricio Werdum makes a bold claim about the belt that was recently wrapped around his waist.Filed under: Feat read news >>

Ratings: Condit vs. Alves draws 813k on FS1, Khan vs. Algieri averages 1 million on Spike

  • 27 days ago
  • 6 views

The TV ratings are in for UFC Fight Night: Condit vs. Alves as well as the Amir Khan vs. Chris Algieri boxing match on Spike. It was a busy weekend for combat sports on US television, and the Nielsen read news >>