“This isn’t one of the biggest sporting events of the summer; it’s one of the biggest sporting events of the year.”

That’s a fairly lofty claim by UFC president Dana White, considering it encompasses the Super Bowl, the NBA Finals, the World Series, and, this year, the Summer Olympics; but it is a claim he made.

The UFC is pulling out all the stops for the UFC 148 rematch between middleweight champion Anderson Silva and challenger Chael Sonnen, who square off July 7 at the MGM Grand Garden Arena in Las Vegas.

Not only is the UFC promoting it as its top event of the year, they’re also promoting a UFC Fan Expo around it and partnered with the city of Las Vegas for International Fight Week with a plethora of fan events all week long leading up the fight.

The biggest event ever in the promotion’s history to date was UFC 100, where Brock Lesnar defeated Frank Mir and Georges St-Pierre beat Thiago Alves.

UFC 100 reportedly pulled in 1.6 million pay-per-view buys, a live gate over $5 million, and drew just under 11,000 fans to the Mandalay Bay Events Center.

White expects UFC 148 to rival that event.

“There’s no doubt that we plan on doing over a million (PPV) buys here. We expect UFC 100 numbers,” he boldly predicted on Monday.

Those are going to be difficult numbers to replicate, but the rivalry surrounding Anderson Silva and Chael Sonnen has reached epic proportions.

Everyone is used to Sonnen spouting his diatribe at his Brazilian foe, but this is really the first time in Silva’s career that he has shucked his humble, nice guy image.

“Chael Sonnen is going to get his ass kicked like he’s never gotten his ass kicked before,” Silva declared on Monday. “I’m going to beat his ass like he’s never been beaten before. He’s going to not be able to walk out of the Octagon by himself; I can guarantee that.”

Silva added that the time for trash talk was over, but in this day and age when many fans seem to latch onto controversy, sometimes even more so than achievement, the trash talk will likely continue right up until fight time, propelling it to huge numbers, if not UFC 100-like results.

Follow @KenPishna on Twitter or e-mail Ken Pishna.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Report here if this news is invalid.

Related News

#TBT: Georges St-Pierre After UFC 100 – I Pulled My Abductor!

  • 26 days ago
  • 18 views

As UFC 200 quickly approaches, take a look back at former UFC welterweight champion Georges St-Pierre following the promotion's centennial show, UFC 100. read news >>

Brock Lesnar's Purse for UFC 200 Reportedly $2.5 Million

  • 17 days ago
  • 10 views

Whether he wins or loses at UFC 200, Brock Lesnar will be well compensated for his participation. According to Yahoo Sports' Kevin Iole, Lesnar will earn a $2.5 million purse Saturday night. More to read news >>

VIDEO: Miesha Tate is Going to Make ‘Crazy Man’ Vegas Dave Some Money

  • 27 days ago
  • 30 views

So how does Miesha Tate feel about Vegas Dave reportedly placing a million-dollar bet on her to win at UFC 200? read news >>

UFC 200 Primer: Cain Velasquez vs. Travis Browne Head-to-Toe Breakdown

  • 26 days ago
  • 81 views

When the loaded UFC 200 pay-per-view gets underway it will be two of the best heavyweights in the world kicking off the show. No. 3-ranked* Cain Velasquez (13-2), according Bleacher Report's June MMA read news >>

Dana White Reportedly Received Death Threats from Former MMA Fighter Dan Quinn

  • 17 days ago
  • 16 views

Former MMA fighter Dan Quinn reportedly threatened UFC President Dana White ahead of UFC 200, per TMZ Sports. TMZ talked to sources who said Quinn allegedly intends to show up to Saturday's pay-per-v read news >>

Brock Lesnar vs. Mark Hunt Results: Winner and Reaction from UFC 200

  • 17 days ago
  • 25 views

UFC 100 was headlined by Brock Lesnar's obliteration of Frank Mir. UFC 200 got its own Brock Lesnar moment when the WWE star defeated Mark Hunt in the evening's co-main event via unanimous decision S read news >>

UFC 200 Video Highlights: Daniel Cormier Bests the Legend, Anderson Silva

  • 17 days ago
  • 14 views

When Daniel Cormier's original UFC 200 opponent, Jon Jones, was pulled from the fight card, former middleweight champ Anderson Silva stepped up. read news >>

UFC Reportedly Sold: Latest Details, Comments and Reaction

  • 16 days ago
  • 124 views

The ownership of the UFC is reportedly changing hands. On Sunday night, TMZ Sports reported WME/IMG bought the company for around $4 billion. Chris Maathuis of KLAS-TV in Las Vegas confirmed the news read news >>

Brock Lesnar Dwarfs UFC 200 Fighter Payroll, Scoring $2.5 Million

  • 15 days ago
  • 82 views

WWE Superstar Brock Lesnar dwarfed the UFC 200 fighter payroll, earning $2.5 million, according to the figures disclosed to the Nevada Athletic Commission. read news >>

Joanna Jedrzejczyk Stands Atop TUF 23 Finale Million Dollar Fighter Payroll

  • 15 days ago
  • 199 views

Joanna Jedrzejczyk maintained her stranglehold on the UFC strawweight division on Friday, and easily topped the TUF 23 Finale fighter salaries for her efforts. read news >>