Dana White file photo: Sherdog.com

As the Ultimate Fighting Championship and World Extreme Cagefighting prepare to merge in January, parent company Zuffa is making plans to expand the visibility of the world’s largest mixed martial arts promotion in the New Year.

Following Saturday’s UFC 123 in Auburn Hills, Mich., UFC president Dana White made mention of a pair of pending television agreements which he says would double the UFC’s current reach.

“We’re working on two deals right now, in the next few months, that I’m very confident we’ll get done. We’ll be in over a billion homes worldwide on television,” White offered during the post-fight news conference when asked if he felt the UFC’s popularity could rival that of World Wrestling Entertainment in its prime. “What does that mean for the sport in the next three years, let alone five or ten?”

“A lot of people don’t realize, right now, we’re in a half a billion homes worldwide. We’re in 175 different countries. We’re pretty big right now. I envision it being much bigger,” said White. “I think we’re gonna be bigger than everything.”

The countries and companies involved in the potential deals were not specified. However, in an October interview with television trade magazine Broadcasting & Cable, White hinted at the possibility of the UFC finally making its way to an American network such as NBC or Fox. He also reiterated plans for Zuffa to launch an all-UFC network “within the next couple years.”

Zuffa’s broadcast deal with current partner Spike TV is set to expire in 2011, though White said last month that UFC programming would remain on the male-oriented cable channel. The UFC will also continue to produce live shows for WEC’s home of Versus -- four are planned for 2011 -- which happens to be a property of the Comcast-owned NBC Universal.

The UFC should have plenty of product to offer its potential new partner, as White said that the company will increase its number of events in the coming year to accommodate the influx of WEC fighters and the introduction of two new weight classes.

“We’ll probably do around 30, 31 fights next year,” said White.

The number is just shy of the combined amount of shows put on by the UFC and WEC in 2010, with the UFC holding 24 -- including “numbered” events, UFC Fight Nights and a pair of Versus specials -- and WEC eight.

view original article >>

Report here if this news is invalid.

Related News

After break for Ramadan, UFC's Mairbek Taisumov wants more active schedule

  • 20 days ago
  • 21 views

ZAGREB, Croatia – After fighting three times for the UFC in 2014, UFC lightweight Mairbek Taisumov’s career seemed to slow after registering just two appearances in 2015. Filed under: Featured Videos read news >>

UFC on FOX 19 Road to the Octagon Full Video: Glover Teixeira vs. Rashad Evans

  • 19 days ago
  • 25 views

As six talented UFC fighters prepare for UFC on FOX 19, experience their extraordinary lives and uncompromising training in UFC Road to the Octagon: Teixeira vs Evans. read news >>

UFC on FOX 19 Free Fight: Rashad Evans TKOs Forrest Griffin to Win Title

  • 18 days ago
  • 22 views

Forrest Griffin used his height and reach advantage to frustrate Rashad Evans in the first two rounds before Evans finally found his opening. read news >>

UFC Lands in Sioux Falls for First Time Ever this Summer

  • 13 days ago
  • 4 views

The Ultimate Fighting Championship continues to expand its reach with an event planned for Sioux Falls, S.D. read news >>

Conor McGregor 'not retired' and 'still ready for UFC 200,' but demands lighter PR schedule

  • 9 days ago
  • 59 views

Conor McGregor isn’t retired and is still willing to fight at UFC 200, but the UFC featherweight champion is going to need a lighter publicity and promotional schedule to do it, he today announced.Fi read news >>

UFC 199's Dustin Poirier offers to replace Conor McGregor and fight Nate Diaz at UFC 200

  • 8 days ago
  • 20 views

Dustin Poirier has another fight on his schedule, but he’s willing to replace it or supplement it if it means a bout with Nate Diaz at UFC 200.Filed under: Featured Videos, News, Radio Highlight, UFC read news >>

UFC 197 Fight Card: PPV Schedule, Odds and Predictions for Jones vs. Saint Preux

  • 6 days ago
  • 5 views

After nearly 15 months, Jon Jones makes his long-awaited, much-anticipated return to the Octagon at UFC 197 in a match against Ovince Saint Preux for the interim light heavyweight title. The main int read news >>