jon-jones-51.jpgThe more I watch the attempted UFC 159 promo spot that aired during this past Saturday’s TUF 17 Finale event, the more uncomfortable it gets.

There’s UFC light heavyweight champion Jon Jones, looking like it physically hurts him to stand still for the two minutes it takes to talk his upcoming fight. There’s Chael Sonnen, reciting the prepared material you couldn’t help but picture him practicing in the hotel bathroom mirror earlier that day. Between them is UFC play-by-play man Jon Anik, who might have had an easier time trying to interview a couple of Buicks.

And this, at least theoretically, was supposed to convince fans that a title fight months in the making – a title fight clearly chosen for its marketability and convenience rather than its logical mandate – will be worth the pay-per-view price tag on April 27. As Jones bolted from the interview while Sonnen stuck around as if expecting Anik to ask him to run down this week’s five-day forecast, you couldn’t feel the heat so much as the painful awkwardness of it all.

Speaking to John Morgan of ( at Monday’s tryouts for “The Ultimate Fighter 18,” UFC President Dana White tried to refocus the hype by putting some words in the champ’s mouth.

“Chael and Jon Jones didn’t really talk too much smack during the season,” White said. “Now that it’s off, Jon Jones said to me the other night, ‘I’ve never actually wanted to hurt another guy that I’ve fought. I want to hurt Chael Sonnen.’ So even though they didn’t talk trash during the season, Jon Jones does not like Chael Sonnen at all.”

This rhetoric ought to be familiar to anyone who recalls that time when Georges St-Pierre totally told White that he wanted to put the worst beating we’d ever seen on Nick Diaz, as well as the time Anthony Pettis totally texted White to plead for a fight with featherweight champ Jose Aldo. Either the UFC president is not the man you want to secretly gossip about coworkers with, or else he has no problem filling in the gaps when his fighters aren’t pulling their weight in the hype department. As a fight promoter, that kind of thing is in his job description, if not his DNA.

We know that Sonnen understands how that game is played. If anything, he’s a little too eager to demonstrate just how completely he gets it, which makes him seem like a parody of himself at times. You watch that clip of him stylin’ and profilin’ next to Anik and Jones, and you start to feel like he could seamlessly transition into selling you a used car and a ticket to his traveling circus, all in the very next breath.

Jones doesn’t do that. Maybe that’s because, as the world’s greatest light heavyweight and one of the sport’s pound-for-pound best, he doesn’t have to. And, whether he’s doing it intentionally or not, his refusal to play along sort of makes Sonnen’s schtick seem even more ridiculous in contrast.

Jones is the champion, and the champion doesn’t have to hype fights to maintain relevancy. All he has to do is stay the champ. Now the UFC wants him to fight the guy whose whole thing is hype and headlines? Fine. Let him talk. Let him fulfill the duties of his office. Then when it’s time to fight, the champion can do what he does well, which is beat up professional fighters and make it look easy.

Like Jones wrote on his Twitter: “I could care less about promoting my game is winning.” It’s such a succinct explanation you can even forgive him for messing up a commonly messed up phrase (for the last time, if you could care less about something, that means you do care about it; couldn’t care less means the other thing).

By doing nothing, Jones makes Sonnen’s efforts seem even more absurd. By refusing to engage, he leaves Sonnen arguing with himself until he’s ultimately standing there alone, looking like a man who went for a high five and got left hanging.

Is Jones doing any of that on purpose? That’s a tougher one to answer, especially since it involves trying to get inside the head of an uncommonly gifted fighter who comes off as more inscrutable every time he tries to explain himself. All we know is what we can see, and from the looks of things, it sure doesn’t seem like Jones cares whether anyone is buying the stuff that comes out of Sonnen’s mouth.

Maybe that’s his way of rebelling against the culture that rewards fighters like Sonnen with more title shots than they’ve earned, but without ticking off the boss all over again. Maybe it’s all just a pleasant accident, as useful for Jones as it is uncomfortable for us to watch.

Still, if you know you’re the one who more consistently excels at the fighting part of the business, why not let the other guy do all the shouting? The nice thing about this sport is that whoever remains conscious at the end usually gets the last word.

For more on UFC 159, stay tuned to the UFC Rumors section of the site.

view original article >>

Report here if this news is invalid.

Related News

UFC champ Daniel Cormier reveals PPV buy totals, predicts Jon Jones rematch

  • 20 days ago

UFC light heavyweight champion Daniel Cormier said, at 36, he’s been around long enough to know what’s hot and what’s not.Filed under: Featured, Featured Videos, News, Radio Highlight, UFC, Videos read news >>

Ronda Rousey 'Willing to Die' in Octagon as Holly Holm Hails Jon Jones Influence

  • 20 days ago

UFC bantamweight champion Ronda Rousey has revealed she was willing to die in the Octagon to win a previous bout, as her lucrative showdown with Holly Holm at UFC 193 edges ever closer. Rousey has bl read news >>

Holly Holm: Despite what Ronda Rousey thinks, I can handle winning spotlight at UFC 193

  • 22 days ago

LOS ANGELES — Ronda Rousey was warned on Monday that she has made a serious mistake by questioning upcoming opponent Holly Holm’s ability to handle the spotlight when the two meet at UFC 193.Filed un read news >>

UFC: Jon Jones Needles Daniel Cormier over New Mexico Confrontation

  • 24 days ago

Barely one week after his UFC reinstatement, Jon Jones is pulling out all the stops to irritate Daniel Cormier. Jones took to Twitter over the weekend to needle his nemesis in the context of a new ca read news >>

Jon Jones follows up on Daniel Cormier Twitter challenge: 'You on your way p-ssy?'

  • 24 days ago

It looks like now that Jon Jones is back, he’s really back, using some vulgar language in following up on yesterday’s Twitter spat with Daniel Cormier.Filed under: Featured, News, UFC read news >>

Jon Jones Continues to Poke and Prod Daniel Cormier

  • 24 days ago

Never one to leave well enough alone, former champ Jon Jones continued to poke and prod current UFC champion Daniel Cormier on Saturday. read news >>

Jon Jones vs. Daniel Cormier 2 Happened on Friday… on Twitter

  • 25 days ago

Jon Jones vs. Daniel Cormier 2 went down Friday afternoon, sort of, on Twitter. read news >>

Jon Jones and Daniel Cormier ready to fight in Oklahoma, New Mexico, wherever

  • 25 days ago

Jon Jones and Daniel Cormier are at it again. This time, the two men are engaging in a war of words through Twitter.Filed under: News, UFC read news >>

Twitter Mailbag: Is there such thing as a 'code' inside the cage?

  • 26 days ago

In this week’s Twitter Mailbag, Quinton Jackson says Jon Jones is bad for the sport because he injures fighters with dirty moves. Is there a code of conduct fighters expect one another to follow? On read news >>

Daniel Cormier Says He Is Willing to Give Jon Jones Immediate UFC Title Rematch

  • 26 days ago

UFC light heavyweight champion Daniel Cormier is willing to give Jon Jones an immediate chance to reclaim the belt he was stripped of earlier this year. The pair squared off for the title in January, read news >>