The new FOX Sports 1 cable network on Tuesday unveiled a new commercial during the Major League Baseball All-Star Game on FOX, and the UFC was prominently featured.

The commercial’s theme is one of comebacks, and one of the commercial’s stars is UFC welterweight champion Georges St-Pierre. “GSP” is shown getting the business end of a beating inside the octagon – including being taken down by his opponent, something which rarely happens to the champ. But later in the commercial, St-Pierre mounts his rally and lands a head kick to go on to the win.

The commercial also features the NFL, MLB, NCAA football and basketball, NASCAR and boxing, all sports that will be part of the new FOX Sports 1 network when it launches on Aug. 17. On that launch date, the UFC will debut on the network with UFC Fight Night 26 (previously called “UFC on FOX Sports 1 1?), which features a light heavyweight main event between Chael Sonnen and Mauricio Rua from TD Garden in Boston.

UFC President Dana White and former boxing heavyweight champion – and UFC fan – Mike Tyson also make an appearance in the commercial.

Check out the full commercial above.

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