UFC LogoThe UFC returned to Brazil little more than a year ago, and already the South American country is quickly becoming the honey hole of mixed martial arts.

Consider that the recent UFC 153: Silva vs. Bonnar event in Rio de Janeiro drew a reported audience of 12 million households on Globo TV, according to Brazilian MMA news site Tatame.com.

That dwarfs the UFC’s best draws on television in the United States. Even the first UFC on Fox, which was a special event featuring the heavyweight championship between Cain Velasquez and Junior dos Santos, drew just 5.7 million viewers in comparison.

UFC 153’s 12 million households reportedly equates to more than 20 million viewers. UFC 147 in June reportedly drew more than 23 million viewers.

Even The Ultimate Fighter Brasil averaged in the neighborhood of 10 million viewers per episode, while its American counterpart has struggled to hit the 1 million mark during its current run.

In short, Brazil is a hotbed for the promotion. It only reinforces how important the global market is for the promotion, while its prospects have seemed to stagnate a bit as of late in the U.S.

The UFC intends to operate more events in Brazil in 2013, of course, but is also considering a localized “Fight Night” type series of smaller events in the country, much like it has bandied about a similar idea for Japan.

Canada is also one of the promotion’s greatest emerging markets, and India is quickly becoming a major focal point as well, both at the top of the list to receive international version of TUF.

So while things may have plateaued recently for the UFC in the U.S., the company’s focus on the global market has only just begun, and appears to provide ample opportunity for continued growth.

Stay tuned to MMAWeekly.com for all of your UFC news and updates.

view original article >>
Report here if this news is invalid.

Related News

Ronda Rousey May be the UFC’s New Pay-Per-View Champ

  • 3 days ago
  • 1 views

If recent estimates are accurate, Ronda Rousey is not only becoming the UFC's most dominant champion, but also it's biggest pay-per-view draw. read news >>

UFC Nashville Video: The Exchange with Ovince Saint Preux

  • 23 days ago
  • 1 views

Light heavyweight Ovince Saint Preux talks about his recent wins, his game plan, his training and more as he prepares to battle Glover Teixeira at Fight Night Nashville. read news >>

GLORY 23: Raymond Daniels: The nicest guy you never want to meet in the ring

  • 24 days ago
  • 0 views

In a recent interview with the Three Amigos Podcast, GLORY welterweight contender, Raymond Daniels discusses his upcoming title bout with Nieky Holzken, where Paul Daley fits in the kickboxing big pi read news >>

Alistair Overeem: "Glory struggles financially, there is no heavyweight division, only Rico Verhoeven."

  • 25 days ago
  • 56 views

Alistair Overeem says that kickboxing market leader Glory struggles financially, lacks big crowds and has "no heavyweight division". No one else was able to accomplish what he did: Alistair Overeem w read news >>

Dariush's Rapid Rise Continues

  • 25 days ago
  • 8 views

While the 26-year-old stumbled in his second fight under the UFC’s banner in what resulted as the only loss of his professional career, “Benny” has bounced back strong to establish himself as one of read news >>

'Third time won't be different': Ronda Rousey opens as 11-1 favorite vs. Miesha Tate

  • 26 days ago
  • 4 views

It appears the long odds against Ronda Rousey’s opponents will continue – something the MMA world probably should get used to.Filed under: Featured, News, UFC, Videos read news >>

Jessica Eye meets 'TUF 18' winner Julianna Pena at UFC 192 in Houston

  • 27 days ago
  • 3 views

The UFC’s return to Houston this fall has a key women’s bantamweight bout now part of the lineup.Filed under: News, UFC read news >>

Ronda Rousey's Dilemma: What's the Best to Do When the Rest Can't Keep Up?

  • 27 days ago
  • 13 views

America loves dominance. To paraphrase one of the UFC’s most irritating catchphrases—it’s in our DNA. Sure, we’ll shell out $10 to cheer the perfect underdog story at a weekend matinee or wax nostalg read news >>

Rousimar Palhares stripped of welterweight title, suspended indefinitley after WSOF 22 controversy

  • 27 days ago
  • 23 views

This one appears to have been the straw that broke the camel's back. Rousimar Palhares continued his winning ways last Saturday night (Aug. 1, 2015), submitting Jake Shields in the third round to ret read news >>

Carl's Jr. taps UFC champ Ronda Rousey for raunchy burger commercials

  • 27 days ago
  • 37 views

It appears Carl’s Jr. will be going a different direction with its raunchy burger commercials.Filed under: News, UFC read news >>