UFC LogoThe UFC returned to Brazil little more than a year ago, and already the South American country is quickly becoming the honey hole of mixed martial arts.

Consider that the recent UFC 153: Silva vs. Bonnar event in Rio de Janeiro drew a reported audience of 12 million households on Globo TV, according to Brazilian MMA news site Tatame.com.

That dwarfs the UFC’s best draws on television in the United States. Even the first UFC on Fox, which was a special event featuring the heavyweight championship between Cain Velasquez and Junior dos Santos, drew just 5.7 million viewers in comparison.

UFC 153’s 12 million households reportedly equates to more than 20 million viewers. UFC 147 in June reportedly drew more than 23 million viewers.

Even The Ultimate Fighter Brasil averaged in the neighborhood of 10 million viewers per episode, while its American counterpart has struggled to hit the 1 million mark during its current run.

In short, Brazil is a hotbed for the promotion. It only reinforces how important the global market is for the promotion, while its prospects have seemed to stagnate a bit as of late in the U.S.

The UFC intends to operate more events in Brazil in 2013, of course, but is also considering a localized “Fight Night” type series of smaller events in the country, much like it has bandied about a similar idea for Japan.

Canada is also one of the promotion’s greatest emerging markets, and India is quickly becoming a major focal point as well, both at the top of the list to receive international version of TUF.

So while things may have plateaued recently for the UFC in the U.S., the company’s focus on the global market has only just begun, and appears to provide ample opportunity for continued growth.

Stay tuned to MMAWeekly.com for all of your UFC news and updates.

view original article >>

Report here if this news is invalid.

Related News

Rob Font meets Patrick Williams in bantamweight bout at UFC Fight Night 81 in Boston

  • 16 days ago

The UFC’s January return to Boston continues to grow with the addition of a new bantamweight bout for the lineup.Filed under: News, UFC read news >>

Khabib Nurmagomedov opts against retirement but won't get desired Al Iaquinta matchup

  • 18 days ago

Although another recent injury had Khabib Nurmagomedov considering retirement, he’s opted to fight on. But he won’t get his desired matchup.Filed under: News, UFC read news >>

Heavyweight Stefan Struve going swimming with sharks in Australia after UFC 193

  • 18 days ago

MELBOURNE, Australia – Apparently, getting in the UFC’s octagon and engaging in hand-to-hand combat isn’t enough of a thrill for Stefan Struve’s fall schedule.Filed under: Featured, Featured Videos, read news >>

Last woman to defeat Ronda Rousey 'would really love to punch her'

  • 20 days ago

As unstoppable as Ronda Rousey appears entering her fight against Holly Holm on Saturday at Ethiad Stadium in Melbourne, she was, at least at one point in time, beatable.Filed under: Featured Videos, read news >>

Why USADA's 'prohibited association' rule could be a square peg in a round hole

  • 20 days ago

The “prohibited association” clause in the UFC’s anti-doping program is a good idea, though it’s bound to get mired in some hazy territory when applied to the unique world of MMA, where association t read news >>

Sao Paulo: Talking Points

  • 22 days ago

Nothing against the 30-somethings, or even the 40-something, who fought at the top of the UFC’s Fight Night Sao Paulo card Saturday night, but center stage clearly belonged to Thomas Almeida. read news >>

UFC Brazil exec: Ex-champ Anderson Silva wants to fight in Brazil upon return

  • 21 days ago

SAO PAULO – The UFC’s point man in Brazil believes ex-middleweight champ Anderson Silva has a hankering to fight again on home soil. Filed under: News, UFC read news >>

Why UFC vet Thiago Tavares didn't mind that deep gash and recent TKO loss

  • 23 days ago

Veteran UFC featherweight Thiago Tavares said he doesn’t necessarily get hung up on whether he wins or loses his fights.Filed under: Featured Videos, News, UFC, Videos read news >>

Episode No. 7 recap: 'The Ultimate Fighter 22: Team McGregor vs. Team Faber'

  • 25 days ago

Check out a recap of episode No. 7 of “The Ultimate Fighter 22,” the latest installment of the UFC’s long-running reality series, this time featuring coaches Conor McGregor and Urijah Faber.Filed und read news >>

Patrick Cummins: Still Penning An Epic Tale

  • 25 days ago

Patrick Cummins’ ascension to the elite level in the UFC’s light heavyweight division is one of the great stories to hit the sport in recent years. Just don’t tell him that, as he’ll recall a time wh read news >>