UFC president Dana White

UFC president Dana White

When thinking about the fighters that brought the UFC to the point it’s at now, a few names come to mind. Randy Couture, Tito Ortiz, and even Ken Shamrock are a few that helped propel the promotion’s popularity and land it in spotlight that it currently enjoys.

With the UFC’s recent broadcast deal with network powerhouse Fox, mixed martial arts is now getting a chance to share the mainstream stage with other major sports leagues, such as the National Football League, Major League Baseball, and the National Basketball Association.

For UFC president Dana White, recognizing the fighters that helped him and the rest of the organization get to the next level has his attention focused on one man…

…Chuck Liddell.

White, in an interview with Fox Sports’ Petros and Money radio show in Los Angeles, explained why he feels “the Iceman” sticks out to him as the fighter who helped carry the UFC into the limelight.

“I would have to say Chuck Liddell.” White said when advising which fighter he feels helped the UFC grow. “Chuck Liddell was the guy who really carried this thing on his back for the early years when we were getting this thing off the ground. We had some guys who were big stars, but Chuck was really the man. Chuck was the guy with that look and everything else. When people saw him, you knew that was the ‘Ultimate Fighting’ guy.’”

Fox, which began showcasing live sporting events with the NFL in 1994, has grown to become a major player in the broadcast game, reaching millions of homes and rivaling other networks, such as NBC, ABC, and CBS. By adding the UFC to the line of sports it broadcasts, which includes the NFL, MLB, and NASCAR, Fox has strengthened its place among the other networks.

Having sealed a lucrative deal with such a network juggernaut, the UFC puts themselves in a position to reach millions of people that might not have been familiar with it or had just heard about it in passing. There will now be the opportunity to expose the casual fan to one of the world’s fastest growing sports, while spending a minimal amount of money, unlike a few years ago, where the only destination for UFC entertainment was was on pay-per-view.

White feels the deal with Fox sets the stage for what he calls the UFC’s coming out party.

“What’s really happening now is, as big as this sport has become, this is our new launching,” he said. “When this thing goes on Fox in November, millions of people who have never seen the UFC before will see it that night on Fox. Some people are going to tune in who have heard of it. ‘Yeah, I have heard of this thing, but I have never seen it.’ That’s gonna be our big coming out party in November.”

The first UFC on Fox broadcast will be on Nov. 12 with a headliner still to be determined. MMAWeekly.com will continue to follow up on the event’s headliner and update as more information becomes available.

Follow @Erik_Fontanez on Twitter or e-mail Erik Fontanez.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Report here if this news is invalid.

Related News

UFC 199: Rockhold vs. Bisping Pre-Fight Press Conference Video Replay

  • 28 days ago
  • 9 views

Watch the replay of the UFC 199 pre-fight press conference. Dana White tried to hold things together as the main and co-main event fighters lobbed verbal bombs. read news >>

Dana White Unsure If He Can Sign McGregor-Diaz Rematch, Conor 'Obsessed'

  • 28 days ago
  • 12 views

Dana White is hard at work trying to land Conor McGregor his rematch against Nate Diaz, but the UFC president isn’t sure if he can get the pen to paper. White appeared on SportsCenter and The Herd wi read news >>

Ronda Rousey's Return Possibly Pushed Back to 2017, Says Dana White

  • 28 days ago
  • 2 views

The question of "When will Ronda Rousey return?" keeps getting more and more complicated. Speaking with Cari Champion on ESPN's SportsCenter (h/t MMAFighting.com for the transcription), UFC President read news >>

Dana White Declares Conor McGregor vs. Nate Diaz in Jeopardy, Might Have to Move On

  • 28 days ago
  • 21 views

Dana White on Thursday admitted that, with Nate Diaz negotiations stalling out, Conor McGregor may have to move on from his desire for a rematch. read news >>

Ronda Rousey Undergoes Surgery, Might Not Make UFC Return Until 2017

  • 28 days ago
  • 33 views

Ronda Rousey underwent surgery on Wednesday, which UFC president Dana White said could delay her return until 2017. read news >>

Dana White Talks About Problems in Conor McGregor, Nate Diaz Negotiations

  • 27 days ago
  • 530 views

UFC President Dana White has had some problems negotiating recently with two of the UFC's biggest fighters. UFC featherweight champion Conor McGregor, perhaps the most famous fighter in MMA today, se read news >>

Nick Barnes Ready to Make a Splash at RFA 38 in Front of UFC President Dana White

  • 27 days ago
  • 5 views

Nick Barnes tends to rise to the occasion. That's something he intends to do with UFC president Dana White in attendance at RFA 38 on Friday night. read news >>

VIDEO: UFC President Dana White Weighs in on the Passing of Muhammad Ali

  • 26 days ago
  • 156 views

Following the passing of boxing legend Muhammad Ali on Friday, UFC president Dana White talked about the man that changed the face of combat sports. read news >>

Watch Nate Diaz Hit Dana White with the ‘Stockton Slap’

  • 25 days ago
  • 28 views

Well, looks like Dana White and Nate Diaz are getting along. So much that Dana's letting Nate smack that hell out of him. read news >>

Dana White Gets 'Hit' with the 'Stockton Slap' from Nate Diaz in Video

  • 25 days ago
  • 20 views

Nate Diaz is closer to stepping back inside the Octagon, and part of getting the deal done appears to be slapping Dana White. Warning: Video contains NSFW lyrics. Diaz posted the video to Instagram o read news >>