UFC president Dana White

UFC president Dana White

When thinking about the fighters that brought the UFC to the point it’s at now, a few names come to mind. Randy Couture, Tito Ortiz, and even Ken Shamrock are a few that helped propel the promotion’s popularity and land it in spotlight that it currently enjoys.

With the UFC’s recent broadcast deal with network powerhouse Fox, mixed martial arts is now getting a chance to share the mainstream stage with other major sports leagues, such as the National Football League, Major League Baseball, and the National Basketball Association.

For UFC president Dana White, recognizing the fighters that helped him and the rest of the organization get to the next level has his attention focused on one man…

…Chuck Liddell.

White, in an interview with Fox Sports’ Petros and Money radio show in Los Angeles, explained why he feels “the Iceman” sticks out to him as the fighter who helped carry the UFC into the limelight.

“I would have to say Chuck Liddell.” White said when advising which fighter he feels helped the UFC grow. “Chuck Liddell was the guy who really carried this thing on his back for the early years when we were getting this thing off the ground. We had some guys who were big stars, but Chuck was really the man. Chuck was the guy with that look and everything else. When people saw him, you knew that was the ‘Ultimate Fighting’ guy.’”

Fox, which began showcasing live sporting events with the NFL in 1994, has grown to become a major player in the broadcast game, reaching millions of homes and rivaling other networks, such as NBC, ABC, and CBS. By adding the UFC to the line of sports it broadcasts, which includes the NFL, MLB, and NASCAR, Fox has strengthened its place among the other networks.

Having sealed a lucrative deal with such a network juggernaut, the UFC puts themselves in a position to reach millions of people that might not have been familiar with it or had just heard about it in passing. There will now be the opportunity to expose the casual fan to one of the world’s fastest growing sports, while spending a minimal amount of money, unlike a few years ago, where the only destination for UFC entertainment was was on pay-per-view.

White feels the deal with Fox sets the stage for what he calls the UFC’s coming out party.

“What’s really happening now is, as big as this sport has become, this is our new launching,” he said. “When this thing goes on Fox in November, millions of people who have never seen the UFC before will see it that night on Fox. Some people are going to tune in who have heard of it. ‘Yeah, I have heard of this thing, but I have never seen it.’ That’s gonna be our big coming out party in November.”

The first UFC on Fox broadcast will be on Nov. 12 with a headliner still to be determined. MMAWeekly.com will continue to follow up on the event’s headliner and update as more information becomes available.

Follow @Erik_Fontanez on Twitter or e-mail Erik Fontanez.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

Leslie Smith vs. Irene Aldana targeted for UFC on FOX 22

  • 25 days ago
  • 13 views

Invicta FC women’s bantamweight Irene Aldana is octagon bound.Filed under: News, UFC read news >>

UFC Fighter George Sullivan Accepts One-Year USADA Suspension | MMAWeekly.com

  • 24 days ago
  • 3 views

After being pulled from UFC on FOX 20 in July, welterweight fighter George Sullivan has accepted a one-year suspension from the U.S. Anti-Doping Agency. read news >>

Chuck Liddell: Latin American MMA scene 'a few years behind,' like Europe a decade ago

  • 23 days ago
  • 5 views

UFC Hall of Famer Chuck Liddell likens Latin America’s MMA scene to Europe a decade ago. It’s a little underdeveloped.Filed under: Featured Videos, News, UFC, Videos read news >>

After chair near-incident, Dana White admits Conor McGregor gets special treatment – for good reason

  • 22 days ago
  • 31 views

The pre-fight news conference for UFC 205 delivered another memorable Conor McGregor moment for his career highlight reel: That time he picked up a metal folding chair and was ready to drop it on opp read news >>

Dana White Stumped for Donald Trump; Will the Next President Show at UFC 205? | MMAWeekly.com

  • 21 days ago
  • 10 views

UFC president Dana White stumped for now-President-Elect Donald Trump, but will the next U.S. president return the favor? read news >>

UFC boss Dana White: 'I would never take the risk of headlining a show with Jon Jones again'

  • 21 days ago
  • 88 views

UFC President Dana White appears to have lost faith in former UFC champion Jon Jones following his one-year suspension from the U.S. Anti-Doping Association (USADA) for a failed drug test prior to UF read news >>

Dana White says Kelvin Gastelum done at 170 after missing weight for UFC 205

  • 21 days ago
  • 26 views

Kelvin Gastelum’s time as a welterweight is apparently over for good after he missed weight today for the third time in his UFC career.Filed under: News, UFC, Videos read news >>

Dana White: Kelvin Gastelum Will Never Again Fight at 170 | MMAWeekly.com

  • 21 days ago
  • 42 views

After blowing his UFC 205 weight cut, Kelvin Gastelum is never again going to get the opportunity to try and fight at welterweight in the Octagon. read news >>

Dana White: Conor McGregor Would Have Lost 'Millions of Dollars' for Throwing Chair | MMAWeekly.com

  • 21 days ago
  • 11 views

Pre-fight mayhem has become the norm for fight cards featuring UFC champion Conor McGregor, and things nearly got out of control on Thursday. read news >>

Dana White Shares Thoughts on UFC's New York Debut, Future Plans for UFC in NY

  • 21 days ago
  • 1 views

Despite its prominent place in combat-sports history, New York and its sporting cathedral, Madison Square Garden, have never hosted an MMA event. That changes Saturday with UFC 205, following the leg read news >>