UFC on Fox: Dana White Credits Chuck Liddell for Growth, Expects Big Boom


  • Share on Tumblr
  • submit to reddit
UFC president Dana White

UFC president Dana White

When thinking about the fighters that brought the UFC to the point it’s at now, a few names come to mind. Randy Couture, Tito Ortiz, and even Ken Shamrock are a few that helped propel the promotion’s popularity and land it in spotlight that it currently enjoys.

With the UFC’s recent broadcast deal with network powerhouse Fox, mixed martial arts is now getting a chance to share the mainstream stage with other major sports leagues, such as the National Football League, Major League Baseball, and the National Basketball Association.

For UFC president Dana White, recognizing the fighters that helped him and the rest of the organization get to the next level has his attention focused on one man…

…Chuck Liddell.

White, in an interview with Fox Sports’ Petros and Money radio show in Los Angeles, explained why he feels “the Iceman” sticks out to him as the fighter who helped carry the UFC into the limelight.

“I would have to say Chuck Liddell.” White said when advising which fighter he feels helped the UFC grow. “Chuck Liddell was the guy who really carried this thing on his back for the early years when we were getting this thing off the ground. We had some guys who were big stars, but Chuck was really the man. Chuck was the guy with that look and everything else. When people saw him, you knew that was the ‘Ultimate Fighting’ guy.’”

Fox, which began showcasing live sporting events with the NFL in 1994, has grown to become a major player in the broadcast game, reaching millions of homes and rivaling other networks, such as NBC, ABC, and CBS. By adding the UFC to the line of sports it broadcasts, which includes the NFL, MLB, and NASCAR, Fox has strengthened its place among the other networks.

Having sealed a lucrative deal with such a network juggernaut, the UFC puts themselves in a position to reach millions of people that might not have been familiar with it or had just heard about it in passing. There will now be the opportunity to expose the casual fan to one of the world’s fastest growing sports, while spending a minimal amount of money, unlike a few years ago, where the only destination for UFC entertainment was was on pay-per-view.

White feels the deal with Fox sets the stage for what he calls the UFC’s coming out party.

“What’s really happening now is, as big as this sport has become, this is our new launching,” he said. “When this thing goes on Fox in November, millions of people who have never seen the UFC before will see it that night on Fox. Some people are going to tune in who have heard of it. ‘Yeah, I have heard of this thing, but I have never seen it.’ That’s gonna be our big coming out party in November.”

The first UFC on Fox broadcast will be on Nov. 12 with a headliner still to be determined. MMAWeekly.com will continue to follow up on the event’s headliner and update as more information becomes available.

Follow @Erik_Fontanez on Twitter or e-mail Erik Fontanez.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Related News

  • 29 days ago
  • 110 views

Check out the UFC on Fox 12 fight card, scheduled for July 26th in San Jose, CA. UFC on Fox 12 only has ten bouts attached to the card at the moment but it's already one of the deeper cards of the year in terms of potential excitement. The promotion is returning to San Jose on July 26th for the show, and the headliner will be what amounts to a number one contender fight at welterweight with Matt Brown taking on Robbie Lawler. Brown has won seven in a row, while Lawler rebounded from a title shot more

  • 22 days ago
  • 131 views

The worldwide leader for mixed martial arts and UFC news, MMA News, UFC Rumors, MMA Rankings, Interviews, Videos, UFC Results, and UFC Blog more

  • 22 days ago
  • 2342 views

UFC President Dana White has often proclaimed that he's a big Chael Sonnen fan, but after failing two recent drug tests for four separate banned substances, he decided enough was enough. "The American Gangster," one of MMA's most polarizing figures, was fired from his job as a UFC/FOX Sports analyst on Monday after failing a random drug test for EPO and human growth hormone (HGH), per UFC.com. White decided to further explain the decision during an appearance on FOX Sports 1 last night, transcri more

  • 22 days ago
  • 61 views

The UFC will crown the first strawweight champion with The Ultimate Fighter 20, but it won’t stop the promotion from matching other strawweight fights before the season. Joanna Jedrzejczyk, unbeaten in MMA, will take on fellow UFC newcomer Juliana Lima at UFC on FOX 12 in San Jose, Calif., on July 26. Sources close to the situation confirmed the match-up to MMAFighting.com following a report from Groundandpound. Jedrzejczyk (6-0) earns a shot in the Octagon after scoring a second-round knockout more

  • 12 days ago
  • 54 views

With Major League Baseball taking up Fox Sports 1's schedule for July 26th, fans can look forward to watching the UFC on Fox 12 prelims on the Fox network. It's not often that the UFC being bumped off of Fox Sports 1 can be construed as a positive, but this could definitely be one of those rare exceptions. Due to a Major League Baseball doubleheader, the UFC on Fox 12 preliminary card will be broadcast on the Fox network in addition to the night's main card, which is headlined by Robbie Lawler a more

  • 12 days ago
  • 55 views

A highly anticipated lightweight contest has been scrapped, as Michael Johnson has been forced to withdraw from a planned UFC on FOX 12 bout with Josh Thomson.Filed under: News, UFC more

  • 12 days ago
  • 69 views

"The Punk" gets punked ... yet again. Former Ultimate Fighting Championship (UFC) lightweight number one contender, Josh Thomson, will no longer throw hands opposite Michael Johnson at the upcoming UFC on FOX 12 event, scheduled for the SAP Center in San Jose, California, on July 26, 2014. That's because "The Menace" has been injured, according to MMA Junkie, and forced to withdraw from the event. To complicate matters, the promotion has roughly two weeks to find a replacement against a fighter more

  • 12 days ago
  • 54 views

The anticipated lightweight match-up between Josh Thomson and Michael Johnson has been discarded after Johnson withdrew with an injury. One of the most exciting contests on the UFC on FOX 12 fight card will no longer be taking place, as Michael Johnson withdrew from his feature fight against Josh Thomson with an undisclosed injury. MMAJunkie.com was the first to report the news. The UFC is still looking for a potential opponent for Thomson, who is coming off a controversial decision loss to form more

  • 12 days ago
  • 36 views

Green is forced to abandon Abel Trujillo at UFC Fight Night 47 in Maine; however, the promotion is expected to find a new opponent for "Killa" in the next few days. Former Ultimate Fighting Championship (UFC) lightweight number one contender, Josh Thomson, is still competing this month, thanks to a last-minute save from Bobby Green for the upcoming UFC on FOX 12 event, scheduled for the SAP Center in San Jose, California, on July 26, 2014. FOX Sports brought word of the 155-pound pairing earlier more