UFC president Dana White

UFC president Dana White

When thinking about the fighters that brought the UFC to the point it’s at now, a few names come to mind. Randy Couture, Tito Ortiz, and even Ken Shamrock are a few that helped propel the promotion’s popularity and land it in spotlight that it currently enjoys.

With the UFC’s recent broadcast deal with network powerhouse Fox, mixed martial arts is now getting a chance to share the mainstream stage with other major sports leagues, such as the National Football League, Major League Baseball, and the National Basketball Association.

For UFC president Dana White, recognizing the fighters that helped him and the rest of the organization get to the next level has his attention focused on one man…

…Chuck Liddell.

White, in an interview with Fox Sports’ Petros and Money radio show in Los Angeles, explained why he feels “the Iceman” sticks out to him as the fighter who helped carry the UFC into the limelight.

“I would have to say Chuck Liddell.” White said when advising which fighter he feels helped the UFC grow. “Chuck Liddell was the guy who really carried this thing on his back for the early years when we were getting this thing off the ground. We had some guys who were big stars, but Chuck was really the man. Chuck was the guy with that look and everything else. When people saw him, you knew that was the ‘Ultimate Fighting’ guy.’”

Fox, which began showcasing live sporting events with the NFL in 1994, has grown to become a major player in the broadcast game, reaching millions of homes and rivaling other networks, such as NBC, ABC, and CBS. By adding the UFC to the line of sports it broadcasts, which includes the NFL, MLB, and NASCAR, Fox has strengthened its place among the other networks.

Having sealed a lucrative deal with such a network juggernaut, the UFC puts themselves in a position to reach millions of people that might not have been familiar with it or had just heard about it in passing. There will now be the opportunity to expose the casual fan to one of the world’s fastest growing sports, while spending a minimal amount of money, unlike a few years ago, where the only destination for UFC entertainment was was on pay-per-view.

White feels the deal with Fox sets the stage for what he calls the UFC’s coming out party.

“What’s really happening now is, as big as this sport has become, this is our new launching,” he said. “When this thing goes on Fox in November, millions of people who have never seen the UFC before will see it that night on Fox. Some people are going to tune in who have heard of it. ‘Yeah, I have heard of this thing, but I have never seen it.’ That’s gonna be our big coming out party in November.”

The first UFC on Fox broadcast will be on Nov. 12 with a headliner still to be determined. MMAWeekly.com will continue to follow up on the event’s headliner and update as more information becomes available.

Follow @Erik_Fontanez on Twitter or e-mail Erik Fontanez.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Report here if this news is invalid.

Related News

Dana White: Conor McGregor and Nate Diaz Will Be Punished for Bottle-Throwing Incident

  • 12 days ago
  • 183 views

UFC president Dana White expects the Nevada Athletic Commission to be heavy handed when it punishes Conor McGregor and Nate Diaz. read news >>

Dana White: Conor McGregor Will Defend 145-Pound Title, Stephen Thompson Gets Welterweight Title Shot

  • 18 days ago
  • 156 views

UFC president Dana White expects Conor McGregor to defend his featherweight title after his UFC 202 rematch against Nate Diaz. read news >>

Conor McGregor Non-Committal on Featherweight Defense, Wants NY or Dublin

  • 15 days ago
  • 11 views

Despite Dana White continuing to say that he expects Conor McGregor to defend his featherweight title next, McGregor hasn't yet committed to such a fight. read news >>

Dana White Says it Looks Like Jon Jones Took ‘Something Else,’ Could Be Good News

  • 14 days ago
  • 107 views

Dana White on Tuesday appeared to back Jon Jones' recent statement that he could be back really soon. read news >>

Dana White’s State of the Promotion: UFC 202 Edition (Video)

  • 14 days ago
  • 34 views

Dana White joined The Herd on Tuesday to chat with Nick Wright. Hear his thoughts on everything UFC 202, UFC's expansion, the state of pro boxing, and more. read news >>

Dana White: Conor McGregor Will Defend Featherweight Title or He’ll Give It Up

  • 12 days ago
  • 40 views

Conor McGregor may be undecided about what's next for him after rematching Nate Diaz at UFC 202, but company president Dana White is not. read news >>

Devin Powell Intends to Impress Dana White, Who is Looking for a Fight

  • 26 days ago
  • 45 views

Devin Powell won't say Friday night's NEF fight is now or never, but knows he needs to impress UFC president Dana White, who will be in the audience. read news >>

Michael Bisping Expects Dan Henderson to 'Cheat' in Reported Rematch at UFC 204

  • 26 days ago
  • 57 views

UFC middleweight champion Michael Bisping is expecting Dan Henderson to “cheat” in their rumoured rematch. According to MMA Fighting’s Ariel Helwani, Bisping will face the veteran on October 8 in a r read news >>

Dana White: Lookin’ for a Fight Picked Up by Netflix

  • 22 days ago
  • 39 views

Dana White: Lookin' for a Fight was originally available on UFC Fight Pass and YouTube, but will soon be available on Netflix to its 83 million subscribers. read news >>

Conor McGregor was Happy for Jose Aldo’s Victory, but Undecided if He’s Next (UFC 202 Video)

  • 19 days ago
  • 66 views

Dana White has said that, win or lose, featherweight champion Conor McGregor is going to defend his belt next. McGregor, however, isn't nearly as certain. read news >>