UFC on Fox 6 and Prelim TV Ratings Remain Strong


Demetrious Johnson vs. John Dodson at UFC on Fox 6UFC on Fox 6 held strong in the TV ratings compared to December’s UFC on Fox event, dipping just slightly, but still returning strong results.

Saturday night’s UFC on Fox 6 drew an average audience of 4.2 million viewers, according to MMAWeekly.com industry sources. That number is narrowly below the 4.4 million viewers that watched UFC on Fox 5 on Dec. 8.

The UFC on Fox 6 main event peaked at 5.2 million viewers, setting the high mark for the broadcast.

The combination of a stacked main card and heavy promotion by Fox seems to be paying off in a significant uptick in the ratings.

UFC on Fox 5 marked the first time since the special UFC on Fox 1 event that a Fox card was headlined by a championship bout and featured a main card rivaling pay-per-view fight cards. The promotion for the event followed suit, finding heavy rotation during NFL games on the network.

Headlining with UFC flyweight champion Demetrious Johnson defending his belt against John Dodson, UFC on Fox 6 emulated that strategy, again giving fans a pay-per-view worthy fight card on the Fox network.

The new tack produced ratings that were nearly double those of the promotion’s third and fourth events on Fox, which featured solid main cards, but no title bouts.

The two-hour preliminary bout on telecast on FX returned the same type of results, drawing 1.2 million viewers, as did the preliminary bouts for UFC on Fox 5.

UFC on Fox 7 features lightweight champ Benson Henderson – as did UFC on Fox 5 – putting his belt on the line in the main event against Gilbert Melendez, utilizing the new approach once again.

The April 20 event will be the first that won’t have the power of the NFL on Fox viewership behind it for promotion, so it will be interesting to see the TV ratings results with the championship fight card minus the NFL’s leverage.

But for now, the fine-tuning done by UFC and Fox officials is paying off.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>
Report here if this news is invalid.

Related News

  • 25 days ago
  • 53 views

Ultimate Fighting Championship (UFC) recently tied a ribbon around its UFC Fight Night 50 mixed martial arts (MMA) event on FOX Sports 1 from inside the Foxwoods Resort & Casino in Mashantucket, Conn read news >>

  • 14 days ago
  • 2 views

The UFC’s fourth-quarter FOX event has a big heavyweight bout in place. Stefan Struve will meet Alistair Overeem at UFC on FOX 13.Filed under: Featured, MMA Rumors, News, UFC read news >>

  • 7 days ago
  • 3 views

Nate Diaz will return to the Octagon to face Rafael dos Anjos in the co-main event of UFC on FOX 13 read news >>

  • 8 days ago
  • 1 views

The fight card for December’s UFC on FOX 13 event has another notable addition.Filed under: MMA Rumors, News, UFC read news >>

  • 11 days ago
  • 13 views

Mark it, dude. The headliner for UFC on Fox 13 is official and it's JDS vs. Miocic. It's not breaking news, when the fight was teased for this card it was almost certain that it was going to be the m read news >>

  • 8 days ago
  • 2 views

Nate Diaz’s return from an extended layoff is now set, as he faces fellow lightweight Rafael Dos Anjos at UFC on FOX 13.Filed under: News, UFC read news >>

  • 8 days ago
  • 2 views

A flyweight matchup between Wisconsin’s Chico Camus and England’s Brad Pickett is the latest edition to UFC on FOX 13.Filed under: News, UFC read news >>

  • 8 days ago
  • 1 views

Nate Diaz's inactivity will come to an end this December, as he takes on the surging Rafael dos Anjos in the UFC on Fox 13 co-main event. In what has been a turbulent and contentious 2014 between the read news >>

  • 28 days ago
  • 0 views

Well, nobody expected the UFC prelims to do great numbers in the ratings, and true to form, these numbers aren't great. The UFC 177 card was affected from top to bottom before anyone ever stepped foo read news >>