UFC on Fox 5 Sold Out; Will TV Ratings Follow?


Following a strong showing in its initial UFC on Fox broadcast a year ago – drawing 5.7 million viewers – the TV ratings for subsequent UFC on Fox broadcasts have declined, leading many to question why.

UFC on Fox 2 slipped slightly to 4.6 million viewers, while UFC on Fox 3 and 4 each pulled in a relatively disappointing 2.4 million viewers.

Has the MMA bubble burst? Are there just too many UFC events? Are the fight cards lacking? Has Fox dropped the ball on promotion?

To be fair, the UFC and Fox haven’t yet even completed the first year of their seven-year broadcasting agreement. The programming spans across several networks, primarily Fox, FX, and Fuel TV.

In short, this partnership is very much still a work in progress.

As they head into UFC on Fox 5 in December, however, things are looking up; at least if ticket sales are any indicator.

“Hell yes, I am. I’m very excited for that card,” UFC president Dana White replied when asked about UFC on Fox 5. “The thing sold out already.”

Of course, you would expect White to say he’s excited about the card, but the bigger indicator is that it is already sold out.

Whether or not that translates into the almighty TV ratings turnout, and particularly in the key advertising demographics, when the show hits the “Big Fox” airwaves on Dec. 8 remains to be seen.

The UFC on Fox 5 main card features only the second title fight in five events to hit the Fox screen. UFC lightweight champion Benson Henderson puts his belt on the line against Nate Diaz. The headliner is bolstered by a supporting cast that features Mauricio “Shogun” Rua vs. Alexander Gustafsson, a light heavyweight contenders bout; welterweight prospect Rory MacDonald welcoming back future UFC Hall of Famer B.J. Penn; and original Ultimate Fighter alum Mike Swick squaring off with fellow TUF vet Matt Brown.

UFC on Fox 5 has already delivered at the gate. Will it deliver on TV, too?

view original article >>
Report here if this news is invalid.

Related News

  • 21 days ago
  • 10 views

Weigh-ins for next month’s UFC on FOX 13 event take place Friday, Dec. 12, at Phoenix Convention Center and feature a Kelvin Gastelum Q&A session.Filed under: MMA Rumors, News, UFC read news >>

  • 19 hours ago
  • 7 views

UFC on FOX 13, featuring a five-round heavyweight showdown between Junior dos Santos and Stipe Miocic, pulled in strong ratings for FOX. read news >>

  • 27 days ago
  • 0 views

Ultimate Fighting Championship (UFC) is coming back to "The Garden State" for its UFC on FOX 15 mixed martial arts (MMA) event inside the Prudential Center in Newark, New Jersey, on Sat., April 18, 2 read news >>

  • 27 days ago
  • 2 views

Once again next spring, the UFC will head to the Garden State, this time for a card on broadcast partner FOX. Filed under: MMA Rumors, News, UFC read news >>

  • 26 days ago
  • 0 views

The dates are set for the UFC’s four network-televised events in 2015, officials recently confirmed.Filed under: MMA Rumors, News, UFC read news >>

  • 24 days ago
  • 2 views

Next month’s UFC on FOX 13 lineup is set with 13 fights in the desert, including three heavyweight tilts on the main card.Filed under: MMA Rumors, News, UFC read news >>

  • 22 days ago
  • 131 views

A look at the finalized UFC on Fox 13 card set for Phoenix, Arizona on December 13th. The main event features heavyweight contenders Junior dos Santos and Stipe Miocic. It's hard to believe, but Juni read news >>

  • 13 days ago
  • 4 views

UFC President Dana White says CM Punk won’t follow the same career trajectory that Brock Lesnar did upon entering the UFC, and admits he doesn’t know whether Phil Brooks will be “one and done” or sti read news >>

  • 12 days ago
  • 11 views

Watch UFC on FOX 13: Road to the Octagon for FOX's preview of the latest UFC event on Dec. 13 in Phoenix, Ariz. In the main event, Junior dos Santos faces Stipe Miocic, while Rafael dos Anjos squares read news >>