Following a strong showing in its initial UFC on Fox broadcast a year ago – drawing 5.7 million viewers – the TV ratings for subsequent UFC on Fox broadcasts have declined, leading many to question why.

UFC on Fox 2 slipped slightly to 4.6 million viewers, while UFC on Fox 3 and 4 each pulled in a relatively disappointing 2.4 million viewers.

Has the MMA bubble burst? Are there just too many UFC events? Are the fight cards lacking? Has Fox dropped the ball on promotion?

To be fair, the UFC and Fox haven’t yet even completed the first year of their seven-year broadcasting agreement. The programming spans across several networks, primarily Fox, FX, and Fuel TV.

In short, this partnership is very much still a work in progress.

As they head into UFC on Fox 5 in December, however, things are looking up; at least if ticket sales are any indicator.

“Hell yes, I am. I’m very excited for that card,” UFC president Dana White replied when asked about UFC on Fox 5. “The thing sold out already.”

Of course, you would expect White to say he’s excited about the card, but the bigger indicator is that it is already sold out.

Whether or not that translates into the almighty TV ratings turnout, and particularly in the key advertising demographics, when the show hits the “Big Fox” airwaves on Dec. 8 remains to be seen.

The UFC on Fox 5 main card features only the second title fight in five events to hit the Fox screen. UFC lightweight champion Benson Henderson puts his belt on the line against Nate Diaz. The headliner is bolstered by a supporting cast that features Mauricio “Shogun” Rua vs. Alexander Gustafsson, a light heavyweight contenders bout; welterweight prospect Rory MacDonald welcoming back future UFC Hall of Famer B.J. Penn; and original Ultimate Fighter alum Mike Swick squaring off with fellow TUF vet Matt Brown.

UFC on Fox 5 has already delivered at the gate. Will it deliver on TV, too?

view original article >>

Report here if this news is invalid.

Related News

UFC on FOX 19: Teixeira vs. Evans Full Results and Live Fight Analytics

  • 17 days ago
  • 13 views

Follow along for UFC on FOX 19: Teixeira vs. Evans full results and live fight analytics. First fight is scheduled for 4 p.m. ET / 1 p.m. PT on Saturday, April 16. read news >>

Cezar Ferreira enters career crossroads at UFC on FOX 19 with clear mind, healed body

  • 17 days ago
  • 5 views

If anyone might have an excuse for a couple of disappointing performances, it might be a guy with eight screws in his neck and fighting in a weight class in which he never belonged. Cezar Ferreira is read news >>

Nikolay Aleksakhin Hopes to Follow in Fedor’s Footsteps, Upset Ben Askren at ONE: Global Rivals

  • 16 days ago
  • 9 views

The odds are against Nikolay Aleksakhin ahead of ONE: Global Rivals, but the Russian believes he can follow in Fedor's footsteps and upset Ben Askren. read news >>

Dan Henderson says he heard Lyoto Machida might not pass UFC on FOX 19 drug test

  • 16 days ago
  • 16 views

TAMPA, Fla. – Veteran UFC contender Dan Henderson was getting ready to shoot a pre-fight interview for his UFC on FOX 19 bout when he received a call from UFC President Dana White.Filed under: News read news >>

UFC on FOX 19's Rashad Evans talks title aspirations, and some advice for Saint Preux

  • 16 days ago
  • 18 views

TAMPA, Fla. – After battling ring rust in a previous bout, ex-champ Rashad Evans feels more like himself coming into a fight with Glover Teixeira in the headliner of UFC on FOX 19. Filed under: Featu read news >>

No haters to greet UFC on FOX 19's Darrell Horcher; something else happened, instead

  • 16 days ago
  • 37 views

TAMPA, Fla. – UFC lightweight Darrell Horcher was caught off guard by an unfamiliar sound following a workout today for UFC on FOX 19. Filed under: Featured Videos, News, UFC, Videos read news >>

UFC on FOX 19’s Khabib Nurmagomedov discusses why Tony Ferguson needs to shut up

  • 16 days ago
  • 72 views

TAMPA, Fla. – UFC lightweight contender Khabib Nurmagomedov today grew irritated and shut off questions about his would-be UFC on FOX 19 opponent, Tony Ferguson.Filed under: Featured Videos, News, UF read news >>

UFC on FOX 19’s Glover Teixeira would fight Anthony Johnson next, but focused on Evans

  • 16 days ago
  • 10 views

TAMPA, Fla. – UFC light heavyweight Glover Teixeira isn’t one to call out his next opponent, but he wouldn’t mind a fight with onetime title challenger Anthony Johnson.Filed under: Featured Videos, N read news >>

Watch today's UFC on FOX 19 weigh-ins live on MMAjunkie at 4:30 p.m. ET

  • 16 days ago
  • 8 views

TAMPA, Fla. – UFC on FOX 19 fighter weigh-ins take place today, and you can join us for a live video stream of the proceedings here on MMAjunkie beginning at 4:30 p.m. ET (1:30 p.m. PT).Filed under: read news >>

UFC on FOX 19 live and official weigh-in results

  • 16 days ago
  • 13 views

TAMPA, Fla. – UFC on FOX 19 fighter weigh-ins take place today, and you can join us for live text results here on MMAjunkie beginning at 4:30 p.m. ET (1:30 p.m. PT).Filed under: News, UFC read news >>