UFC on Fox 5 Sold Out; Will TV Ratings Follow?


  • Share on Tumblr
  • submit to reddit

Following a strong showing in its initial UFC on Fox broadcast a year ago – drawing 5.7 million viewers – the TV ratings for subsequent UFC on Fox broadcasts have declined, leading many to question why.

UFC on Fox 2 slipped slightly to 4.6 million viewers, while UFC on Fox 3 and 4 each pulled in a relatively disappointing 2.4 million viewers.

Has the MMA bubble burst? Are there just too many UFC events? Are the fight cards lacking? Has Fox dropped the ball on promotion?

To be fair, the UFC and Fox haven’t yet even completed the first year of their seven-year broadcasting agreement. The programming spans across several networks, primarily Fox, FX, and Fuel TV.

In short, this partnership is very much still a work in progress.

As they head into UFC on Fox 5 in December, however, things are looking up; at least if ticket sales are any indicator.

“Hell yes, I am. I’m very excited for that card,” UFC president Dana White replied when asked about UFC on Fox 5. “The thing sold out already.”

Of course, you would expect White to say he’s excited about the card, but the bigger indicator is that it is already sold out.

Whether or not that translates into the almighty TV ratings turnout, and particularly in the key advertising demographics, when the show hits the “Big Fox” airwaves on Dec. 8 remains to be seen.

The UFC on Fox 5 main card features only the second title fight in five events to hit the Fox screen. UFC lightweight champion Benson Henderson puts his belt on the line against Nate Diaz. The headliner is bolstered by a supporting cast that features Mauricio “Shogun” Rua vs. Alexander Gustafsson, a light heavyweight contenders bout; welterweight prospect Rory MacDonald welcoming back future UFC Hall of Famer B.J. Penn; and original Ultimate Fighter alum Mike Swick squaring off with fellow TUF vet Matt Brown.

UFC on Fox 5 has already delivered at the gate. Will it deliver on TV, too?

view original article >>

Related News

  • 4 days ago
  • 27 views

Watch the UFC on Fox 12 post-fight press conference in its entirety. The press conference featured UFC president Dana White, the main event fighters as well as other notable winners from the fight card. more

  • 3 days ago
  • 7 views

UFC President Dana White announced at the post-fight press conference that the next edition of UFC on FOX would take place in Phoenix, Arizona. Following the conclusion of Saturday night's UFC on FOX 12 show, Dana White revealed that the next network date would be Saturday, December 13 in Phoenix, Arizona.
The UFC President did not announce any match-ups for the broadcast but appeared excited for the promotion's first trip to Phoenix.
"This is the UFC's first trip to Phoenix," White stated at th more

  • 29 days ago
  • 2354 views

UFC President Dana White has often proclaimed that he's a big Chael Sonnen fan, but after failing two recent drug tests for four separate banned substances, he decided enough was enough. "The American Gangster," one of MMA's most polarizing figures, was fired from his job as a UFC/FOX Sports analyst on Monday after failing a random drug test for EPO and human growth hormone (HGH), per UFC.com. White decided to further explain the decision during an appearance on FOX Sports 1 last night, transcri more

  • 23 days ago
  • 38 views

According to UFC President Dana White, Chad Mendes can still receive his rematch with featherweight champion Jose Aldo, he just won't get it on Aug. 2 at UFC 176 as originally scheduled. MMA Junkie's Steven Marrocco reported that White remains willing to reschedule the rematch, and the UFC president is not yet looking for a replacement for the injured champion. “Aldo is going to be out 45 days – the Mendes/Aldo fight can still happen," White said. After Frankie Edgar's lopsided TKO victory over more

  • 11 days ago
  • 102 views

According to UFC President Dana White, “every fighter in the UFC wants to fight in Ireland.” more

  • 28 days ago
  • 97 views

The decision to terminate Chael Sonnen's broadcasting services agreement was a simple one to UFC president Dana White, but it wasn't an easy one. more

  • 28 days ago
  • 74 views

UFC President Dana White set the MMA world on fire when he defended the decision of the UFC and Fox Sports to terminate Chael Sonnen's broadcasting contract, but if he plays his cards right, "The American Gangster" could be back. In an interview with MMA Fight Corner's Heidi Fang (at the 5:58 mark), White explained that while the chips are down for Sonnen right now, he could feasibly return to working for the promotion (transcription per Mixedmartialarts.com): "It breaks my heart," [White] said. more

  • 24 days ago
  • 85 views

Video: UFC President Dana White reacts to Chris Weidman's UFC 175 title defense against Lyoto Machida last Saturday night (July 5, 2014) inside Mandalay Bay Events Center in Las Vegas, Nevada, declaring the "All American" to be the "real deal." more

  • 20 days ago
  • 75 views

Brazil’s Tiago dos Santos is set to meet Akbarh Arreola, from Mexico, at UFC on FOX 12, which finalizes the card with 12 fights later this month in San Jose.Filed under: News, UFC more